Epsilon Columbus, OHAccount Director01/2015 to Current
Agency Lead for servicing and growing the Shopper Marketing business, and managed team to fulfill the existing scope of work and grow the business overall.
Strategic account management 4 channels of business: Grocery Channel, Pet Specialty Channel, Mass Channel and Portfolio Scale Events.
Leveraged insights and research to build plans to engage shoppers along their path-to-purchase.
Team management of 15 supporting staff of Columbus, OH team.
Paradowski CreativeSt. Louis, MOAccount Director01/2014 to 01/2015
Led the agency's banking and agriculture business accounts.
Responsible for strategic account planning, corporate branding, advertising and new business development.
Strategic account management of 2 major corporate rebranding advertising campaigns: print, tv, digital and native advertising Manage ongoing advertising and communications for strategic accounts; including budgets, timelines, project management, team management and public relations Account development and planning of existing accounts Fiscal planning and operational evaluation of agency's largest account.
ALS Association - St. Louis ChapterSt. Louis, MoBoard Member01/2014 to Current
Osborn+BarrSt. Louis, MOAccount Director01/2012 to 01/2014
Lead the largest piece of business for the agency's largest account (Monsanto).
Responsible for strategic account planning, messaging, and execution of $4MM account and leadership of 42+ direct and indirect reports.
Provide senior leadership for Monsanto customer outreach and brand building programs Design and manage individual program branding, marketing and messaging to over 400,000 American Farmers in 1,271 rural counties on behalf of Monsanto- Increased customer advocacy by 7% Manage Public Relations team and corresponding activity consisting of approximately 2,000 press releases annually - Increased program PR coverage by 19% Manage American Farmers grant programs exceeding $5.8MM Manage the design and development of a $2M CRM/Data Warehouse custom application to provide workflow tracking, and overall program management - Increased program bottom-line profitability by 32% Recipient of first ever O+B leadership award for employee engagement and team building.
Keller WilliamsChesterfield, MODirector of Residential Marketing01/2010 to 01/2011
Designed and implemented overall marketing program for KW Chesterfield team, resulting in more than 5,000 active residential sales leads annually.
Managed marketing collateral, direct mail, customer contacts, voice scripts, training and education.
Energizer Battery CompanyChesterfield, MOBrand Manager01/2007 to 01/2009
Shopper Marketing Brand Manager for Energizer Industrial Batteries®: Responsibilities include forecasting, brand planning, P&L, product packaging and sales planning across all vertical markets Developed and implemented Energizer Lithium® andEnergizer MAX® key customer marketing plans and planograms based upon shopper marketing research - Grocery, Office Channel and Home Hardware stores Researched shopper patterns across the entire brand portfolio within specified retail and vertical markets to create retailer specific marketing plans Led ongoing category and competitive brand analysis across all Energizer brands within key account channels and verticals Provided strategic insights to customer teams regarding brand positioning, to drive brand growth Built web-based customer shopper marketing solutions - Increased online sales by 13%.
MaritzFenton, MOPublic Relations/Marketing Manager01/2004 to 01/2007
Served as internal agency manager for two strategic business units - Maritz Loyalty Marketing and Maritz Learning Created the strategic Business to Business marketing plan Led development and rollout of multiple refined product offerings - Executed via sales training, messaging and multiple customer direct mail "drip" campaigns Created and executed multiple B2B PR strategies Created and implemented community outreach programs to compliment company's strategic goals Wrote internal and external communications and coordinated media placements.