You probably know that the goal of a resume is to show potential employers your skills and work experience. But what is the purpose of a cover letter? While some people think cover letters are obsolete, most hiring professionals say that candidates should still submit them. The point of your cover letter is to impress the reader enough that he or she reads your resume and considers you for the position. You should always customize your cover letter for every job you apply for. In many cases, using a generic cover letter is worse than not submitting one at all. That's because you need your cover letter to illuminate what separates you from the other candidates. This is especially true in niche industries where most jobseekers who apply have very similar education and experience. You need to make yourself memorable so you stand out to potential employers. You can learn what a professional cover letter looks like by studying high-quality templates and samples. Try to find examples from your industry to see how to portray your skills and qualifications. As you craft your letter, find tips and advice from top industry experts to ensure your final copy is ready to impress.