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Social Media Manager Cover Letter Examples

With our social media manager cover letter examples and writing tips, you can increase your chances of landing a job interview!

Gabriela Hernandez
Written by Gabriela Hernandez
Last Updated: June 1, 2025
Social Media Manager coverletter exampleUse This Cover Letter

TABLE OF CONTENTS

  1. Free Social Media Manager Cover Letter Example
  2. Build a Strong Social Media Manager Cover Letter in Minutes
  3. How to Write a Social Media Manager Cover Letter
  4. Similar Social Media Manager Cover Letter Examples
  5. Social Media Manager Resume Examples
  6. Related Resources

Free Social Media Manager Cover Letter Example

Fill in the blanks in this cover letter template to create a customized application letter for free. You'll find specific instructions on completing each paragraph to wow recruiters.

Your name

[City, State ZIP Code]

[Your Email Address]

[Your Phone Number]

[Today’s Date]

[Hiring Manager’s Name]

[Company Name]

[OPTIONAL: Department Name]

[Company Address]

[City, State ZIP Code]

Dear [Mr./Ms. Hiring Manager or Recruiter last name],

This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.

This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.

The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.

The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.

Closing statement: Thank the employer/recruiter for their time.

Sincerely,

— Your Full Name

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How to Write a Social Media Manager Cover Letter

Before you start writing your cover letter, check out the image below to understand what information to include in each section of your letter.

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Now, let's go into detail on what to include and what to avoid in each cover letter section. Use this step-by-step guide to write a standout social media manager cover letter.

STEP 1

Format your cover letter’s header correctly

Start your social media manager cover letter with a header with essential information, such as the date, recipient name and a polite greeting. This header follows the standard business letter structure and sets a professional tone.

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Strong cover letter header example:

April 09, 2025

 

Samantha Green, Marketing Director

SocialBuzz Inc.

123 Marketing Lane

Los Angeles, CA 90015

 

Dear Ms. Green,

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Weak cover letter header example:

Date: 13/45/2023
To whom it may concern,
Freddy Murcery
3467 Old Street
Atlanta, GA 12345
freddymurcery@example.com
(555) 019-9999
Mizo Coorppration
1123 Broadview Rd
Losangeles, CA 90210

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PRO TIP

Never address your letter's recipient with a generic salutation. If you can't find the recruiter's information, you can address your cover letter with “Dear Hiring Manager.“

STEP 2

Introduce yourself in the opening paragraph

How you open your cover letter shapes your first impression on hiring managers. Start strong by highlighting your relevant skills and qualifications, and express your enthusiasm for the specific social media manager role.

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Strong opening paragraph example:

As a digital marketing specialist with five years of experience in social media strategies, I am excited to apply for the Social Media Manager position at BuzzNow Media. My expertise in content creation and campaign management has prepared me for this role, as demonstrated by my achievement of increasing engagement by 40% on client accounts through innovative strategies and targeted marketing analytics.

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Weak opening paragraph example:

Hey there, I'm reaching out about the social media manager role at Pixel Dynamics. I believe my skills and passion align well, and I'd love the opportunity to discuss this further.

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PRO TIP

If you know someone who works at the company and is willing to vouch for you, mention this in the first paragraph. Find examples of properly addressing this subject in our article for referral cover letter opening paragraphs.

STEP 3

Share relevant achievements in the body paragraph

Your cover letter's body paragraph will comprise the bulk of your document and should focus on quantifiable achievements and additional key skills. You can also get more personal with this section and show employers your passion for the job or career goals.

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Strong body paragraph example:

In my previous role as a social media manager, I successfully led a campaign that boosted social media engagement by 50% over six months, leveraging analytics and strategic content creation. This effort not only increased brand awareness but also drove a 20% rise in customer conversions. By focusing on creativity and consumer insights, I navigated challenges in audience targeting and excelled at optimizing ad spend, demonstrating my strong skills in data analysis and creative problem-solving.

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Weak body paragraph example:

I'm applying for the social media manager role because I really need a stable job. I haven't worked in social media much, but I'm eager to learn. I don't have many skills in analytics or content creation yet, but I think I could pick them up. I'd like the chance to try and hopefully succeed.

STEP 4

Finish by encouraging next steps

Your cover letter's final paragraph should summarize what makes you an ideal candidate and expressly mention you're eager for the opportunity and a future job interview. Remember to close with an appropriate sign-off and sign with your name.

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Strong closing paragraph:

My expertise in crafting compelling social media strategies and my proven track record of boosting engagement make me an ideal fit for the Social Media Manager role at Marketing Minds Agency. I am eager to bring my innovative ideas and collaborative spirit to your team. I look forward to the opportunity for an interview to discuss how I can contribute to your success. Thank you for considering my application.
Sincerely,
Emily Carter

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Weak closing paragraph:

I am excited at the possibility of working as a social media manager at your company. I think I could be a good team member and help with the role. If you think my background suits your needs, I'd love to talk more. Thanks for looking at my application.
Best regards,
Alex Rodriguez

Our professional advice makes writing a cover letter easy, but the fastest and most efficient way is with our Cover Letter Builder. Take advantage of key features like integrated spell-check, unlimited cloud storage and customizable professional templates.

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Top Skills to Include in Cover Letter Examples for Social Media Manager

The cover letter is a great place to include more required skills that show you're the ideal candidate for the social media manager role you want. Share an equal mix of hard skills and soft skills to demonstrate you're a well-rounded candidate.

  1. Content Creation
  2. Community Engagement
  3. SEO Knowledge
  4. Analytics Interpretation
  5. Trend Analysis
  6. Crisis Management
  1. Platform Expertise
  2. Paid Advertising
  3. Visual Storytelling
  4. Copywriting
  5. Brand Voice Development
  6. Campaign Planning

Find more personalized content suggestions like these in our Cover Letter Builder. When you enter your job title and pick a unique writing style, the Builder will generate a custom cover letter in minutes!

Related Resources

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About the Author

Gabriela Hernandez large profile photo

Gabriela Hernandez • CPRW, Career Advice Writer

Gabriela is a Certified Professional Resume Writer (CPRW) and member of the Professional Association of Resume Writers & Career Coaches. She focuses on helping job seekers improve their professional resumes to highlight their unique skills and experience. Gabriela holds a B.A. in journalism from the University of Puerto Rico and offers more than four years of specialized experience helping candidates navigate the complexities of today’s online job market, with a strong focus on resume optimization and effective self-presentation.

Read more stories by Gabriela

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