Many job-hunting best practices transcend industries, but some do’s and don’ts shift according to your field, career level, and even the organizations you target in your search. Generally, you should use your industry’s prevailing atmosphere and standards as guidelines when tailoring your resumes and cover letters. While a video cover letter can be better than a written cover letter in creative fields or for jobs in journalism, media, the performing arts, it may not work so well for traditional professions such as accounting or law. If you do record a video version, follow some useful strategies
to put your best foot forward. Keep its total runtime to 60 seconds or less, wear solid colors during your shoot, film your vid with high-quality equipment. Also, pay attention to both your voice and body language, ensuring that you speak clearly and project confidently. Finally, make sure you relax while remaining professional throughout your presentation. The bottom line? Use your best judgment when choosing your cover letter’s format. Just like a well-written printed cover letter, a video can score you high points if you do your homework about the company, focus on relevant qualifications, and let your personality shine. Check out our cover letter writing guide for more information.