Aug 16, 2018 - 11:26 AM
While it’s a good idea to talk about your personal connection to the company, you need to judiciously select what information you include. At best, saying in your cover letter that you own stock in the company to which you’re applying wastes valuable space. Alternatively, you could wind up coming across as sycophantic or pretentious to the reader.
Instead, communicate why you’re passionate about the employer and what led you to apply for the position. Maybe you love the company’s products or believe in its mission. Perhaps you’re familiar with its culture and know that your talents and expertise would make you a great fit. If you’ve done your research, you might open by describing a problem the organization faces and explaining how a key skill you’d bring to the table can help solve it.
Mar 25, 2019 - 09:15 PM
Maybe the whole idea of mentioning that you own stock in a company is to demonstrate that you’ve got some skin in the game. Your heart is in the right place, but there are much better ways of showing it. Start by being authentic.
The cover letter is your first chance to make a personal connection with the employer. It's your time to lay out what excites you about the opportunity, spell out how your unique background represents a perfect match for the opening, and present yourself in your own natural voice. Don't waste it on something that at best is empty vanity, and can easily backfire.
Your cover letter should include anything relevant that will help the recruiter decide that you're a conversation worth continuing. Bring to life what you've listed in your resume, or provide additional information not on your resume that might help the recruiter, for example, plans to relocate to the area. But mention your stock ownership and you are almost guaranteed to be regarded as a conversation worth ending.