Aug 17, 2018 - 09:18 AM
Ideally, you should address your cover letter to the intended recipient, which is generally the hiring manager or HR director. If you have the name of either or, open your letter with "Dear Mr. John Smith," or "To Ms. Jane Doe." However, oftentimes job descriptions do not include the name of a hiring manager. In these instances, scour the internet (starting with the business's website) for the name you're looking for. If, after you've exhausted your search, you still don't have a name, there are a few tips you can use.
If you want to know how to address a cover letter if you don't know the person you're sending it to, The Muse suggests addressing the letter to a higher up, as you can never go wrong with addressing a letter to a department head or CEO. However, some companies are uber-secretive and put no information about employees or owners on their sites. If, after scouring the internet, you cannot yield the name of a higher up, resort to a more generic greeting.
Avoid "To Whom It May Concern." Do not use "Sir" or "Madam" either, as doing so is presumptuous. Instead, use something like "Dear Marketing Director" or "To the Senior Data Analyst at ABC Co." Ultimately, you want your cover letter to convey your interest in the position, which a strong greeting can do.