Human Resources Community Events Pr Coordinator resume example

I was also Community Events and Public Relations Coordinator from 2008 to present.

• Responsible for all aspects of Advertising, Marketing, Public Relations and Community Events.
• Developed and managed campaign creative designs and ad tracking.
• Created and developed attractive and engaging print and digital ads and campaigns.
• Collaborated with the owners and executive management team to develop strategic advertising and marketing plans focused on specific customer or market areas.
• Gathered and evaluated promotional data to improve future planning.
• Devised updates to company online presence, including main business website.
• Drafted and edited interesting press releases for each event, contest or promotion.
• Created and implemented rules, contracts and revenue-generating plans for each contest or sweepstakes.
• Increased traffic to each of the three Ohio locations by developing and implementing attention-grabbing plans.
• Represented the company at conferences, trade shows and other locations, answering questions about company products and services.
• Evaluated methods and procedures for collecting data to measure effectiveness of marketed locations and marketing campaigns.
• Developed and implemented strategic sales and branding strategies to drive product growth.
• Specialized in print media, radio and television campaigns supported by e-mail blasts and social media marketing.
• Reviewed industry and social trends to forecast future demand for products.
• Oversaw campaigns that reached a minimum of a 15 county market share area.
• Used diverse strategies, including gorilla marketing to reach target consumers.
• Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
• Wrote strong advertising copy for use in all media including print, radio, television, email blasts, social media posts and online ads.
• Developed presentations and other materials to illustrate campaign performance for use in management meetings.
• Established and enforced sales goals to boost team success.
• Worked closely with executive team to outline company goals and transfer goals to staff.
• Communicated with sales department and account executives to update information.
• Maintained advertising calendar to keep projects on task and meet deadlines.
• Researched competitors' offerings to develop advertising campaigns that penetrated new markets.
• Coordinated with sales and marketing managers to plan, build, carry out and measure campaigns.
• Verified and updated marketing information to keep details current.
• Negotiated contracts and fees with media professionals to secure pricing.
• Collaborated with internal stakeholders to determine budgets for advertising campaigns.
• Managed campaigns for three store locations.
• Developed and implemented advertising strategies to drive substantial growth.
• Tracked and assessed marketing data to make immediate changes to underperforming strategies.
• Led weekly meetings to address issues and deliver recommendations for effective resolution.
• Increased customer satisfaction by creating and implementing training program for more than 75 employees.
• Created, implemented and reported performance of marketing campaigns to enhance brand awareness and drive profits.
• Developed promotions focused on target marketing, resulting in 10% market gain.
• Introduced marketing training programs for all sales professionals to increase new customer purchases and superior customer satisfaction.
• Organized event facilities, food and beverage selections and audio-visual arrangements for all company functions.
• Oversaw event logistics, venue scheduling and accommodations.
• Planned, coordinated and executed all special events, including the large, multi-store, annual Veteran Celebration.
• Coordinated vendors, timelines and budgets for events.
• Organized and managed corporate luncheons, dinners, conferences and special events.
• Assessed event success and identified improvement areas through benchmark feedback.
• Trained customer service, marketing and sales teams for events.
• Drove event attendance while reducing overhead through marketing and outreach initiatives.
• Coordinated, managed and participate in all community events such as Veteran Appreciation programs, American Cancer Society Relay for Life Teams, Annual Christmas Angel Tree program and more.

I was also Community Events and Public Relations Coordinator.

• Responsible for all aspects of Advertising, Marketing, Public Relations and Community Events.
• Developed and managed campaign creative designs and ad tracking.
• Created and developed attractive and engaging print, radio and television ads and campaigns.
• Collaborated with the owners to develop strategic advertising and marketing plans focused on specific customer or market areas.
• Gathered and evaluated promotional data to improve future planning.
• Drafted and edited interesting press releases for each event, contest or promotion.
• Increased traffic by developing and implementing attention-grabbing plans.
• Represented the company at conferences and trade shows.
• Evaluated methods and procedures for collecting data to measure effectiveness of marketed locations and marketing campaigns.
• Developed and implemented strategic sales and branding strategies to drive product growth.
• Specialized in print media, radio and television campaigns.
• Reviewed industry and social trends to forecast future demand for products.
• Worked closely with the owners to outline company goals and transfer goals to staff.
• Maintained advertising calendar to keep projects on task and meet deadlines.
• Verified and updated marketing information to keep details current.
• Collaborated with internal stakeholders to determine budgets for advertising campaigns.
• Managed campaigns for two store locations.
• Developed and implemented advertising strategies to drive substantial growth.
• Tracked and assessed marketing data to make immediate changes to underperforming strategies.
• Led weekly meetings to address issues and deliver recommendations for effective resolution.
• Organized event facilities, food and arrangements for all company functions.
• Coordinated timelines and budgets for events.
• Trained customer service, marketing and sales teams for events.
• Coordinated, managed and participate in all community events such as American Cancer Society Relay for Life Teams, Annual Christmas Angel Tree Program, Annual Food Drive and more.

I was hired at the Bellefontaine Examiner right out of College.

• I started in the newsroom as a copywriter and proofreader.
• I was promoted to the Sales Department where I organized, created, sold and reviewed advertising campaigns for more than 250 accounts. Top sales producer for several consecutive years.
• I was quickly promoted to Advertising Manager and managed a staff of 5 Retail Advertising Consultants and 2 Classified Advertising Consultants.
• In 1990 I was appointed to the prestigious Ohio Newspaper Advertising Executives (ONAE) Board of Directors for six years. Our board oversaw more than 50 newspapers.

Other duties:

• Started and managed the first time and temperature digital call in format.
• Instrumental in starting and teaching Newspapers in Education, collaborating with all fourth grade teachers and students in Logan County.
• Instrumental in starting the first Total Market Coverage campaigns in Logan and surrounding counties through a unique zip code process.
• Implemented the first newspaper insert process in the Logan County area.
• Exceeded sales and profit goals by supervising marketing and planning activities to promote growth.
• Coordinated and managed major proposal processes from initiation to implementation.
• Formulated and launched marketing and promotional campaigns to maximize profits.
• Collaborated with local agencies and companies to influence critical business growth outcomes.
• Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
• Boosted advertising exposure by negotiating rates and newspaper placements.
• Led staff on promotions development, sales analysis and creative services.
• Fostered sponsorships with related and partnering entities to enhance marketing objectives.
• Delivered print publicity by developing and establishing partnership promotion with clients including starting a campaign for national clients.