Not everyone chooses to include a skills section in his or her resume. However, since public relations work involves many specialized responsibilities, many recruiters will appreciate a well-incorporated skills section. Specific media relations management skills come into play that are critical for someone in this position to possess, such as the ability to effectively communicate to writers of periodicals and websites, organize press conferences and analyze media coverage. Communicate to prospective employers that you have such qualities by writing a resume skills section that's suited to the role you're seeking.
Should You Include a Skills Section in Your Public Relations Resume
When writing a resume skills section, you should list any and all of your qualities in addition to your level of proficiency. Typically, many applicants put their skills sections at the bottom of their resumes, but if you are particularly adept in any of these areas, you may want to consider promoting them to the more visible summary or profile sections of your resume. If you include your skills in the first third of the page where they’re more visible, you can increase your chances of being considered for positions by recruiters and hiring managers.
What to Include in a Public Relations Resume Skills Section
The two categories of skills to list when writing a resume skills section are transferable skills and job-related skills. Skills that are related to public relations include the ability to write a press release, schedule a media event and help a company publicize a new product in industry periodicals. Other skills related to this job would be organizing promotional tours, creating promotional videos, handling press inquiries and planning publicity strategies.
Transferable skills are skills that can be transferred to another type of job besides the one you do. For instance, if you were a public relations specialist, you might publish articles on websites and social media. But this task might also be performed by a social media manager. This task would be important to detail when writing a resume skills section aimed at securing a new position in either role. Other examples of transferable skills for public relations specialists include producing presentations, undertaking market research and designing product brochures.
Example of a Great Public Relations Resume Skills Section
Writing a skills section doesn't need to be difficult. Here's what a skills section for a public relations specialist's resume looks like. Although not all these skills may be worth listing in your summary, some of the more specialized ones could be. Take care to be as concise as possible, and avoid pronouns and auxiliary verbs. Employers will not care if you write in sentence fragments or not.
- Exceptional writer of press releases, including time-sensitive ones
- Expert coordinator of special events, especially those to be attended by important media writers
- Veteran media relations person, with a wide range of media contacts in the technology industry
- Skillful article writer, social media blogger and post creator
- Very experienced social media performance tracker
- Master coordinator of media interviews and one-on-one talks for important company personnel
- Capable planner of new PR campaigns to announce products and special promotions
- Competent manager of emergency/crisis image management
- Basic brand experience management skills
- General customer relations management skills
If you're writing a resume skills section for a public relations position, you'll find that the advice, templates and samples listed on LiveCareer may be just the thing you need to get you started on the right track.