Nov 15, 2019 - 10:16 AM
Excellent communication skills are critical to success, not just in a professional setting, but in life as well. We tend to think of communication strictly as words, but it is much broader than that. In fact, psychologists say that body language and other non-verbal forms of communication are even more important than verbal skills.
The first point of consideration is to know your audience. This is absolutely crucial for effective communication. When you know your audience, you can speak to them about what is important to them, which makes for greater, more meaningful engagement.
Next, it’s important to define the goal of the message you’re going to deliver. What do you want to get out of the communication? A callback? A purchase? A meeting? An invitation for an interview?
Finally, be mindful of your tone. This is something that can easily be misconstrued in written communications, such as email. You should always employ a friendly, professional tone unless unique circumstances dictate otherwise.