It can be difficult to recognize what is really being asked in an interview question. Decoding this information and providing a strong answer is a daunting task. However, if you are able to do so, you can give an especially focused answer.
When being interviewed, you may be asked how much you know about the company. The likely want to know if you have done research, if you are passionate about working with them specifically, if there are any issues you might not know about, and whether you are a good fit with the company. There is a lot of information that can be conveyed with this question, so you should have a thorough answer.
Points to Emphasize
Without being too longwinded, you should share some extensive knowledge about the company. Keep in mind that your communication skills will also be especially evident while answering.
- Do research beforehand. If this question comes up, you should have something to say. Even if it is not asked, you will want to know something about your potential workplace.
- Be excited to work there. Your knowledge of the company can make it clear how passionate you are to become a part of it.
- Be honest. You might know about the company from the outside, but information about the inner workings is likely unknown to you. This is a great opportunity to find out more.
- Stay positive. It is not appropriate to bring up any negative things you have learned about the company.
Mistakes You Should Avoid
These are the common mistakes that some people make. Try to avoid these pitfalls.
- Do not fail to interact. If the interviewer shares some information about the company, you should respond again. At least acknowledge it and communicate your interest.
- Do not speak for too long. Being knowledgeable is good, but they will already know everything you could say. You are simply demonstrating your knowledge.
- Do not avoid asking follow up questions to revealed information. This is a great opportunity to learn more and it communicates your excitement.
- Avoid absolutes. If you say something that is incorrect, it is better if you were not speaking with certainty.
The following is an example of a strong answer. Of course, you will need to have specifics of the company you are applying for in your answer, but it should be similar to this.
I know that you do a lot of charitable work that really appeals to me. That is one of the biggest reasons why I am as excited to work with this company as I am.