• Worked closely with national and local Pernod Ricard teams to successfully implement marketing initiatives
• Responsible for managing remote markets such as Central Florida, South, and North Carolina for multiple campaigns.
• Built relationships with managers, and staff in order to increase menu placements, POS placements, cocktail features and increase velocity
• Recruited, hired, and managed a team of 25+ field ambassadors and supervisors; provided them with the tools and training necessary to deliver high-quality consumer experiences, trial awareness, and brand love/loyalty
• Studied competitors marketing campaigns in order to find ways to improve our existing and future campaigns by conducting secret shops
• Gathered weekly reports and monitored results in order to present findings to the agency and client
• Increased 120% of profitability within the first year of program implementation and maintained profitability throughout.
• Managed 30,000 member accounts on the Overdraft Privilege Program and added 15% to program base by identifying and building member relationships.
• Trained branch management and staff on the Overdraft Privilege Program which helped decrease the amount of fee reversals resulting in increased profitability
• Handled disputes, activation of program, fee reversals and troubleshooting for all branches.
• Created and instituted repayment plans which decreased the amount of defaulted accounts by 30%.
• Utilized time management skills in order to accomplish all the work and meet deadlines
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