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High-performance professional with more than 13 years of success managing heavy account loads, sales, and marketing. Lead business development and foster strategic relationships with key accounts. Highly adept cross-functionally, introducing process improvements to streamline operations and save money. Change agent who thrives in fast-paced environments. Outstanding planning, organizational, team building, and communication skills. Proven track record of both short and long-range goal setting with big-picture orientation. Demonstrated ability to prioritize and manage multiple simultaneous projects.
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- Recruited as social media and project manager before being promoted to drive portfolio of up to 30 client accounts generating more than $1.86M in revenue over two-year period.
- Assist with search engine optimization (SEO), website design, and pay-per-click advertising.
- Initiated implementation of social media software, Spredfast, training and reselling to clients to enhance management of their social media accounts.
- Present monthly reports to clients, illustrating marketing campaign performance. Earned Google Adwords and Sandler Customer Service Training certifications.
- Serve as client liaison, addressing client telephone calls and emails.
- Identified and presented Infusionsoft email marketing service as email marketing solution with CRM component, implementing program for one of company’s largest clients.
- Researched and successfully presented e-commerce platform, Magento, to largest client.
- Continuously contribute to revenue generation by upselling add-on services to existing customers.
- Write, proof, and edit sales proposals and correspondence.
- Lead all components of technical projects from proposal to launch.
- Evaluate primary performance metrics of each client, collaborating with team to ensure success.
- Regularly partner with clients to discuss project or campaign status.
- Primary point of contact for client and employee training related to content management system, call tracking system, and social media management platform.
- Research and negotiate with third-party vendors.
- Worked with business partner to create website builder software.
- Built marketing program from ground up, including online TV and Ustream show, featured in Mashable Magazine.
- Presided over marketing webinars to promote company.
- Spearheaded project management of developing websites through software.
- Delivered elevated customer support to all clients.
- Steered SEO projects for clients, including producing and distributing videos and blog posts.
- Built Facebook fan pages.
- Developed Web TV and Ustream shows.
- Designed, programed, and maintained multiple websites for clients, serving as primary point of contact for complex projects.
- Established and maintained Google Adword accounts.
- Grew Twitter following to 10K+ through organic methodology.
- Wrote articles and distributed to multiple directories and forums.
- Created email newsletter templates and email auto-responder campaigns.
- Saved $15K by producing 30-minute video documentary about Alternative Dispute Resolution.
- Improved customer communication by revitalizing Instructional Technology office processes.
- Supervised and trained nonexempt employees to improve flow of office operations.
- Designed and maintained Instructional Technology department website.
- Increased customer satisfaction and productivity 25% by developing Web based reservation forms.
- Streamlined tedious and time sensitive functions related to staffing and recruiting by rolling out online resume submission system for Human Resource Department.
University of Missouri - Columbia, MO
Houston Community College - Houston, TX
HTML, Photoshop, Dreamweaver, Adobe Premiere, C++, Flash, Perl, Javascript, Camtasia, Ustream, PowerPoint, Social Media, Wordpress, ModX, Excel
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School Attended
- University of Missouri
- Houston Community College
Job Titles Held:
- Senior Account Manager
- CEO
- CEO
- Instructional Design Support
Degrees
- Bachelor of Journalism
- Continuing Education
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