Meeting & Event Management Customer Sales and Relations Project and Budget Development Contract Negotiations Cost Containment Facilities and Venue Coordination Speaker Scheduling Site and Venue Selection Vendor Vetting Onsite Management Attendee and VIP Management Event and Activity Planning Ground Transportation Food and Beverage Entertainment Décor and Productions Tradeshows Streamline Operations Team Player Microsoft Office Suite FileMaker Cvent Cold Calling RFP) Request for Proposal Training and Hiring
08/2010 to 05/2015
Senior Account ManagerUltimate Ventures
Ultimate Ventures is an award-winning events planning organization, recognized as one of the most engaging and successful in the destination management industry.
They are the first DMC in Texas to be accredited by the Association of Destination Management Executives International (ADMEI), which recognizes their expertise and best practices as essential elements for excellence in destination management.
Provided creative consultation to develop program themes, details, budgets, and logistics, as well as operated 50+ programs and up to 3000 attendees annually Worked with marketing, sales, product and other key stakeholders to help develop and implement concise integrated tradeshow & event marketing plans, that included program objectives, messaging, demo plans, and measurable ROI of events averaging between $40K and $1.5M in revenue Cooperatively set-up Viper database and trained sales staff on corporate marketing objectives and corporate messaging In charge of sponsorship deliverables, deadline management, content preparation, creation and delivery, exhibiting structure graphics creation and approvals, and promotional item ordering Coordinated and organized offsite events, teambuilding events, customized tours, offsite scavenger hunts, corporate events, relocation tours for businesses, and destination management Ran exhibit structure and materials shipments, exhibit orders, in-show lead capture and post-show delivery, as well as all administrative follow-up associated with these tasks Communicated to internal stakeholders on pre-event plans, daily onsite observations and post event recaps Increased revenue quota by $750k over the $2.5M annual revenue budget for 2014 while working within strict timeframes for scheduling events Analyzed appropriate venues and activities suited to match the demographics and size of various groups, and in addition, researched and negotiated contracts with vendors Planned and managed all logistical elements of group movements, including safety concerns, timing requirements, service levels, and financial considerations Liaison for offsite events, tent events, fireworks, and music venues, including what music would be playing, and the placement of the various hosts Received 5 of 5 on evaluations from clients on event hosting.
04/2005 to 03/2010
Director of MeetingsRX Worldwide Meetings, Inc
RX Worldwide Meetings is a premier pharmaceutical event and meeting planning company, which manages every detail and ensures each event, is a success.
Supervised 8 full-time staff, including 3 program managers, 3 coordinators, and sourcing and ticketing managers, while working closely with C-level executives Retained existing clients and increased customer base by proposing numerous innovative solutions Successfully completed large scale Request for Proposal (RFP) operation by providing comprehensive scope of services and detailed insights, regarding creative solutions available through RxWW, which resulted in bringing on-board the largest and most prominent client in company history Facilitated vendors and resources for events to include staffing, security, F&B, structures, furniture, AV, etc., as well as all client communication Marketed target audience, identified and scheduled marketing materials to be created for the events through email blasting Oversaw all national and international meetings and events, while coordinating contracted services and developing budgets for pharmaceutical clients Negotiated contracts and averaged a cost savings of 20-25% of overall program budgets In charge of managing the details of contractual obligations, such as payment schedules, room blocks, guarantees, attrition, and food and beverage minimums Hands-on interest in cost and quality control, managing teams and provided mentoring to staff, as needed Actively recruited new talent, upgraded the training of existing personnel, and matched staff members with best suited positions, which significantly increased efficiency and team member job satisfaction Streamlined operations and created team-oriented workforces by considering personnel interest in all aspects of projects Assessed on-hand resources, by finding strengths and weaknesses of personnel and brought in additional talent, as needed.
04/2004 to 04/2005
Acted as senior level meeting and event planning specialist for international and domestic events, focusing on high-profile pharmaceutical companies Began as the meeting manager and was promoted within first year as a result of bringing in new clientele, recruiting and training best-in-class teams and consistently presenting first rate programs Managed meetings ranging from $100K to $500K in revenue costs Effectively managed logistical details for assigned programs, including promotional materials, transportation, housing, food and beverage, room set-up, and audio visual Developed and implemented event project schedules and timelines to ensure optimum efficiencies Utilized database to manage strict budgets of a per person case-basis for doctors and nurses.
08/1998 to 01/2004
Senior Program ManagerAxxient / MTZ Meetings
Designed and implemented event and meeting plan packages for international and domestic clientele, including Merck, Abbott and Samsung Managed $100K budget and $6M revenue, while working closely with C-level executives Facilitated and optimized all event related space allocation and usage plan, based on event requirements, including the acquisition of all venues and space layouts needed for the event Negotiated contracts and collaborated closely with clients and vendors to put together high profile productions, which included everything from concepts to advertising and set-ups to post production strikes Developed strategic branding methodologies, such as mailings, media events, multi-media presentations, incentive campaigns and product launch initiatives to best promote clientele on an individual basis Understood the target niche and proposed operations to take into account the interests of end users, attendees, and consumers Successfully managed 25+ annual events ranging in size from 10 to over 2000 attendees annually.
Bachelors of Science: Hotel Management/International Travel and TourismArizona State University - Tempe, AZHotel Management/International Travel and Tourism