SENIOR ACCOUNT MANAGER Resume Example

Strategic partner across the gamut of consumer broadcast & integrated product launch initiatives. The voice of the AOR for 2 key agency clients.

• Identify brand's strategic needs to propose & implement an effective annual integrated tactical plan
• Worked with Account Planner to develop a multi-channel, retail activation plan for a new Ensure product as a pivotal part of their retail sell-in strategy. Plan resulted in strong retailer buy-in & exceeded sell-in goals
• Account Management lead on the TV launch of new premium product for Glucerna. Included creative brief input, concepting input & logistics, qualitative concept preparation, & execution of new :15 & :30 live action spots with extensive special effects
• Supervised 2 direct reports & 2 indirect reports
• Strategic & day-to-day lead on a CPG launch, broadcast creative, media monitoring, & launch planning
• Led the launch of a new obesity product & managing all professional strategies, media planning, & sales training efforts

Team lead, creative moderator, & digital go-to for DTC & HCP initiatives on 2 brands. Delivered quality output on time, budget, & strategy.

• Reviewed & analyzed market data to develop annual strategic plans for 2nd most successful extended-release opioid product launch
• Executed a targeted digital CRM program with over 1.2MM impressions & 600 HCP registrants in 5 months
• Supervised 2 Account Executives as well as $14MM budget
• Lead all digital/e-marketing initiatives including 3 product websites, multi-brand HCP website, SEM, banner advertising, 30+ email blasts, TV commercial, 1 DTC CRM program, & 2 HCP CRM programs

Communication gatekeeper. Handled all finances, projects, & client requests.

• Established positive working relationships with 3 new client teams & agencies to facilitate partnership
• Developed financial management model to monitor multi-million dollar advertising budgets that was recommended by executive management as a standard agency accounting tool
• Projects managed: Rep-delivered sales materials, 3 patient DVDs, 1 interactive quiz program, MS patient injection training support program, & 5 national convention exhibits

• Managed internal agency process for 30+ projects including creative concepts,patient communication materials, HCP promotional collateral, sales rep training materials, & sponsorships for specialty conferences

Completed a 6 month training program before teaching a semester long university course.

• Co-facilitated a weekly Psychology/Social Justice course (Psych 122) of 20 University of Michigan students
• Trained in conflict negotiation, communication, & group leadership prior to teaching the course
• Led controversial dialogues to promote understanding among racial, gender, cultural, & religious groups