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SENIOR ACCOUNT MANAGER Resume Example

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SENIOR ACCOUNT MANAGER
Summary

Strategic, driven, and detail-oriented advertising/marketing professional with over 8 years of experience in the healthcare industry - pharma, CPG, and corporate initiatives

Highlights
  • Campaign experience: Positioning, messaging, concepting, and tactics for 3 new product launches, 2 market preparation campaigns, and 1 product re-branding launch
  • HCP, DTC, and CPG campaign development
  • TA experience: Adult nutrition, pain, pediatric epilepsy, sleep, and multiple sclerosis
  • Produced 3 large global leadership events for leading biopharmaceutical client
Experience
07/2014 to Current
SENIOR ACCOUNT MANAGERAdp - Lenexa , KS

Brand experience consultant, strategist, and Account lead for client representing 65% of all business through Chicago office

  • Managed team to produce over 7 major global projects since joining agency including Global Pipeline Development Meeting, Global Executive Strategic Summit, Global Brand Forum, Internal Communications Campaign, and creative branding project
  • Consult brand teams on strategic framework and brand experience design for key events and activations
06/2013 to 07/2014
ACCOUNT SUPERVISORAdvantage Sales And Marketing, Llc - Arvada , CO

Strategic partner across the gamut of consumer broadcast & integrated product launch initiatives. The voice of the AOR for 2 key agency clients.

  • Identify brand's strategic needs to propose & implement an effective annual integrated tactical plan
  • Worked with Account Planner to develop a multi-channel, retail activation plan for a new Ensure product as a pivotal part of their retail sell-in strategy. Plan resulted in strong retailer buy-in & exceeded sell-in goals
  • Account Management lead on the TV launch of new premium product for Glucerna. Included creative brief input, concepting input & logistics, qualitative concept preparation, & execution of new :15 & :30 live action spots with extensive special effects
  • Supervised 2 direct reports & 2 indirect reports
  • Strategic & day-to-day lead on a CPG launch, broadcast creative, media monitoring, & launch planning
  • Led the launch of a new obesity product & managing all professional strategies, media planning, & sales training efforts
02/2011 to 05/2013
SENIOR ACCOUNT EXECUTIVEPerformance Food Group - Durham , NC

Team lead, creative moderator, & digital go-to for DTC & HCP initiatives on 2 brands. Delivered quality output on time, budget, & strategy.

  • Reviewed & analyzed market data to develop annual strategic plans for 2nd most successful extended-release opioid product launch
  • Executed a targeted digital CRM program with over 1.2MM impressions & 600 HCP registrants in 5 months
  • Supervised 2 Account Executives as well as $14MM budget
  • Lead all digital/e-marketing initiatives including 3 product websites, multi-brand HCP website, SEM, banner advertising, 30+ email blasts, TV commercial, 1 DTC CRM program, & 2 HCP CRM programs
12/2007 to 02/2011
ACCOUNT EXECUTIVECustom Computer Specialists, Inc. - Seaford , NY

Communication gatekeeper. Handled all finances, projects, & client requests.

  • Established positive working relationships with 3 new client teams & agencies to facilitate partnership
  • Developed financial management model to monitor multi-million dollar advertising budgets that was recommended by executive management as a standard agency accounting tool
  • Projects managed: Rep-delivered sales materials, 3 patient DVDs, 1 interactive quiz program, MS patient injection training support program, & 5 national convention exhibits
09/2006 to 12/2007
ACCOUNT/TRAFFIC COORDINATORAbelsonTaylor - City , STATE
  • Managed internal agency process for 30+ projects including creative concepts,patient communication materials, HCP promotional collateral, sales rep training materials, & sponsorships for specialty conferences
09/2005 to 04/2006
PEER FACILITATORThe University Of Michigan- IGR - City , STATE

Completed a 6 month training program before teaching a semester long university course.

  • Co-facilitated a weekly Psychology/Social Justice course (Psych 122) of 20 University of Michigan students
  • Trained in conflict negotiation, communication, & group leadership prior to teaching the course
  • Led controversial dialogues to promote understanding among racial, gender, cultural, & religious groups
Education
2011
Certificate: Integrated MarketingThe University of Chicago - City, State

Courses in Competitive Branding, IMC Management, PR, Successful Marketing, & Social Media

2006
Bachelor of Arts: Psychology & GermanThe University of Michigan - City, State

BA degrees in German & Psychology

Cumulative GPA: 3.64/4.0 -- Both degrees awarded with honors

2005
Coursework: Marketing, History, German & Australian CultureThe University of Melbourne - CityAustralia

Coursework in Marketing, History, German & Australian Culture -- 1 semester of study in 2005

2004
Certificate: German languageThe Goethe Institut - CityGermany

Certificate score of "high passing" -- 2 month accelerated program

Languages

Proficiency in spoken & written German

Beginner-level French

Accomplishments

Pro bono marketing work – Executed advertising campaign for Chicago non-profit Youth Outreach Services. Campaign included radio, digital banners, SEM, website consultation, taxi tops, & digital billboards

Volunteer: Greenheart Shop – Fair trade/eco-friendly non-profit boutique in Chicago – 2009- 2013

Training – Elected to the AbelsonTaylor Account Training Committee

Travel & culture – Visited & explored 27 countries in Europe, Asia, N. America, S. America, & Australia

Skills

Account Management, Advertising, Branding, Budgets, Collaboration, Digital Marketing, E-marketing, Experience Design, Financial Management, Global Communication, Leadership, Live Events, Marketing, Metrics, Patient Support Programs, Product Launches, Public Relations, Research, Strategy, Teaching, Training



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Resume Overview

School Attended

  • The University of Chicago
  • The University of Michigan
  • The University of Melbourne
  • The Goethe Institut

Job Titles Held:

  • SENIOR ACCOUNT MANAGER
  • ACCOUNT SUPERVISOR
  • SENIOR ACCOUNT EXECUTIVE
  • ACCOUNT EXECUTIVE
  • ACCOUNT/TRAFFIC COORDINATOR
  • PEER FACILITATOR

Degrees

  • Certificate : Integrated Marketing
    Bachelor of Arts : Psychology & German
    Coursework : Marketing, History, German & Australian Culture
    Certificate : German language

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