Senior Account Manager Resume Example
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SENIOR ACCOUNT MANAGER
Professional Summary
Ambitious Senior Account Manager successful at handling high account volumes and tough customers. Engaging and personable with the ability to increase business opportunities through outstanding client service and effective communication skills. Well-known for successfully turning problematic customer accounts into ongoing, lucrative contracts.
Work History
Senior Account Manager, 10/2019 - 05/2020Allied Universal Security, Fullerton , CA
- Built strong relationships with 25 clients ranging from $25k-$150k ad spend and strategized with sales representatives to drive retention, renewals, and upsells including conducting quarterly business reviews.
- Led client KOC by developing a deep understanding of clients' business objectives and educating the client on how the inPowered product offering would help them achieve their campaign goals.
- Pitched new opportunities to clients by aligning their business goals with data-driven analysis which led a financial client to double their campaign spend.
- Solved technical problems and worked to make product improvements with the engineering team.
- Launched digital advertising campaigns from start to finish to ensure error free execution including asset review, QA, targeting, trafficking, and delivery.
- Analyzed campaign performance data to provide clients with weekly insights that created business value and drove client action.
Client Strategist, 08/2018 - 10/2019Radancy, Coral Gables , FL
- Served as a trusted consultant for 30 clients ranging from $25k-$1M ad spend.
- Presented value-based and performance solutions to clients which were created in partnership with publishers, vendors, and internal teams.
- Formulated an energy client's $1M annual full-funnel strategy, resulting in Publicis Media obtaining the majority of their yearly budget.
- Proactively improved processes by centralizing all emails with process updates, implementing an RFP template to send to our internal DSP, and revamping the team operations lifecycle document.
- Engineered and executed a plan to maximize the value of the client strategy team's usage of Salesforce, resulting in obtaining more data on campaign performance and sales operations while creating workflow efficiencies.
Digital Sales Planner, 10/2016 - 07/2018Adtheorent, Los Angeles , CA
- Client liaison including best-in-class customer service and support for 30 clients ranging $5k-$1.5M in ad spend.
- Crafted a proposal for the VP of Revenue on digital ad monetization strategies for a large technology client and it resulted in a +300% increase in ad spend per campaign.
- An early adopter of Conde Nast's Spire data platform, served as a project manager with the client and Spire team to verify the campaign would achieve the client's desired results.
- Documented best practices by client, which were shared with internal stakeholders from the CIO to ad ops leading to a 100% retention rate of at-risk accounts.
- Managed and optimized up to eight campaigns on a weekly basis to drive to the client's key performance indicators and created data-driven wrap reports with future recommendations.
- Trained new account manager to learn client history and acclimate quickly in a fast-paced, detail-oriented environment.
Assistant Media Planner, 11/2015 - 09/2016Essence Global, San Francisco , CA
- Promoted within the first six months to manage the monthly income statements submitted to the parent company, Publicis Groupe.
- Generated monthly performance reports for social, programmatic, and display campaigns for 23 Toyota dealers.
- Constructed social campaigns, implemented media buys, and calculated the company's finances with internal tools.
- Analyzed performance and generated monthly reports for social, programmatic, and display campaigns.
Skills
Customer Service
Project Management
Digital Marketing
Public Speaking
Leadership
Teamwork
Flexibility and Agility
Operations
Communication
Data Analysis
Detail-Oriented
Technical Support
Problem Solver
Accomplishments
The Leukemia and Lymphoma Society
Big Climb Executive Leadership Committee ‘20
- Launched the first national virtual climb of 61 floors and encouraged friends and family to participate.
Woman of the Year Candidate ‘19
- Raised $46k in memory of my Aunt Patti Robinson Kaufmann. Led a spirit week and fundraising competition at Publicis Media, rallied my network, acquired auction items, and more to raise much needed funds.
Education
Bachelor of Science, Journalism, Strategic Communication, 05/2015
University Of Kansas - City
- Relevant coursework: Strategic Campaigns, Visual Storytelling, and Research Methods in Strategic Communication
- Study abroad experience: Paris Language Institute (Summer 2012) and University of Leicester (Spring 2014)
Credential of Readiness, Business, 06/2016
Harvard Business School Online - City
- Online relevant coursework: Business Analytics, Economics for Managers, and Financial Accounting
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Resume Overview
School Attended
- University Of Kansas
- Harvard Business School Online
Job Titles Held:
- Senior Account Manager
- Client Strategist
- Digital Sales Planner
- Assistant Media Planner
Degrees
- Bachelor of Science , Journalism, Strategic Communication 05/2015
Credential of Readiness , Business 06/2016
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