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Professional Summary
Dynamic Key Account Manager with five years' experience and a strong background playing a vital role in the development, management, growth and retention of key accounts for a wide range of organizations. Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion.
Skills
Relationship building and management
Business Development
Strategic Planning
Data Analysis
E-Commerce
Key Performance Indicators (KPIs)
Work History
03/2019 to CurrentSENIOR ACCOUNT MANAGERRedbox Entertainment | Oakbrook Terrace, IL,
Manage 13 accounts and provide support to buyers around the clock, lead monthly meetings with every client to touch base on new product launches and core SKUs performance, monthly sales results and inventory levels.
Collaborate with E-Com team and closed deals to sell 4 brands directly to consumers on Amazon, Gilt, Overstock and THG.
Went live on Amazon Premium Beauty in November 2020 and will create +$4M in revenue for 2021.
Achieved #1 sales in Guess brand companywide for 2020, finishing at $30M (vs.
26M 2019).
Goal was reached by adding new core lines to customer’s assortment and closing high volume deals for discontinued SKUs.
Oversee Account Associates to ensure all orders are processed and shipped within 10 days, communication is smooth between cross functional teams and customers to ensure excellent customer service.
Created Mini Set Gifting Program for Guess and Oscar de la Renta exclusively for Ross Stores.
Program will account for over $1M in revenue in 2020 (additional 10% revenue for account).
Designed forecasts by brand per account at SKU level to track monthly sales for 8 brands.
Ensures that customers buy their complete forecast, quickly identify white spaces and track monthly sales vs.
PY.
Execute all launches of new fragrances in USA and Canada for Oscar de la Renta, MCM, Guess, and Dunhill.
Responsible for creating and presenting launches to customers, forecasting all quantities needed for opening launch, and creating the budget for media, activations and trainings.
Undertook responsibility of re-designing forecasts midyear, given the many shifts in sales brought about by Covid-19.
Exceeded 2020 sales goal by 10%.
03/2019 to SALES ANALYSTBreakthru Beverage Group | Fort Myers, FL,
Lead Sales and Development team that does the sales reporting and analysis for F&B for all US Chanel Boutiques, ECOM and every US POS that Chanel distributes to.
Identified revenue opportunities, improved customer loyalty, and retained key accounts through creation, implementation and management of strategies focused on driving revenue growth.
Main focus: profitability of Chanel Fragrance and Beauty Boutiques.
Delivered timely and concise insight into marketing initiatives through employment of platform tools and foundational data.
Improved and streamlined key customer and market research programs through effective vendor management.
Manage the collection, tracking, reporting and analysis of POS information to include, account sales, SKU and door performance and ranking, new product launches, inventory and any other needs as requested by Director of Sales.
09/2016 to 03/2018MARKET COORDINATORWaitr Holdings Inc. | Crockett, TX,
Data analytics, sales and inventory management for 17 key accounts that own Victoria’s Secret and Bath and Body Works stores in North America and LATAM.
Weekly analysis on inventory by gathering stock levels from ERP Software and purchase orders to ensure minimal out of stocks.
Tracked yearly sales goals and metrics with monthly sales forecast reports and presented them to top managers.
Managed over $2M worth of seasonal and core inventory for VS and BBW.
Responsible for communicating new dealings to clients and placing opening orders for new stores in LATAM.
Coordinated marketing campaigns for store openings and developed marketing signage in InDesign for 30 stores in the Caribbean and TR Americas region.
Implemented purchase and sales order workflows to reduce delivery lead times and enhance customer experience.
Identified trends and challenges based on L Brands communications for potential sales growth.
Education
Expected in MA | Design and Marketing, Fashion Brand ManagementPolimoda International Institute of Fashion, Florence, GPA: Cum Laude in Fashion Brand Management
Expected in BA | Economics, FinanceAmerican University, , Washington, D.C.GPA:
Launched Sophis Beauty Supply Website and Social Media in Oct 2020 (business on website accounting for 10% of monthly sales, aiming to be at 20% by EOY)
In charge of expansion plans for Honduras (4 stores Jan 2021 vs. 1 in June 2020)
Creating a new line of hair care products for Central American market
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