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Senior Account Executive Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary

Results-oriented Account Supervisor with [Number]-year history of deepening client relationships by providing exceptional service, support and strategic direction. Skilled in budget tracking, solution development and reporting. Talented Account Supervisor accomplished in managing high-value customer projects with efficiency and care. Enthusiastic about pursuing new professional challenges with [Company Name] and eager to contribute [Skill], [Skill] and [Skill] abilities. Motivated individual with strong work ethic and ability to work independently. Strong organizational and team collaboration skills with experience in improving processes. Enthusiastic Head of Public Relations with [Number]-year record of shaping public opinion of [Product or Service] through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills. History of building effective relationships with media, customers and internal stakeholders to effectively improve company image. Well-versed in public relations strategies and reputation management. Advanced skills in [Software].

Skills
  • Media relations
  • Targeted Marketing
  • Messaging
  • Press releases
  • Public Relations
  • Social media platforms
  • Marketing strategy implementation
  • Vendor Management
  • Associated Press style
  • PR strategy development
  • Research
  • Project Management
  • Strategic Planning
  • Social media posts
  • Advertising and marketing
  • Speechwriting and messaging
  • Event planning
  • Information gathering and analysis
  • Budgets
  • Project Management
Work History
Senior Account Executive, 02/2017 to Current
Performance Food GroupEl Dorado, AR,
  • Manage media relations by identifying and developing relationships with target media.
  • Increased positive client coverage by 55%.
  • Instrumental in the development, planning and execution of client media strategies, communication and advertising plans.
  • Moderate media interviews; assist with media training and developing talking points, sponsor remarks, and press releases.
  • Clients include Koch Industries, Georgia-Pacific, Johns Hopkins University, Vanderbilt University, Emory University, Macy's.
  • Implemented and generated marketing emails sent to more than 1,000 subscribers which resulted in 12% growth of customer base.
  • Served as media contact securing placement on top African American Radio station in Atlanta, as well as traditional media relations.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Coordinated and managed sponsorships and sponsorship activation.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.
  • Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
  • Tracked expenses with [Software] spreadsheets and reported on client budgets.
  • Maintained company's social media presence by posting messages, answering posts and monitoring responses.
  • Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
  • Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Prepared client budgets by reviewing all client billing and managing monthly invoices.
Public Relations Specialist, 09/2016 to 12/2018
Butcherbox, LlcBoston, MA,
  • Developed campaigns to increase public awareness of company and engage customers.
  • Produced and distributed internal and external communications, including Employee Handbook.
  • Used [Software] to create and distribute press releases to media outlets.
  • Generated and implemented media pitches such as [Type].
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Forged strong media relationships to further public relations goals.
  • Mastered and launched direct marketing techniques to boost brand reach.
  • Designed print collateral materials and coordinated branding across multiple communications channels.
  • Maintained corporate website and microsites using WordPress content management system and associated plugins.
  • Devised content calendar and created social media content across multiple platforms.
  • Managed email marketing encompassing content development, SEO and distribution using Mail Chimp.
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
Social Media Specialist, 01/2014 to 09/2016
Boyd Gaming, Inc.East Peoria, IL,
  • Developed and instituted a social media marketing plan for Connecticut Children with Incarcerated Parents Initiative.
  • Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
  • Drafted and managed print, online and social media communications designed to promote the initiative's brand, image and values across social media platforms.
  • Maintained company's social media presence by posting messages, answering posts and monitoring responses.
  • Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
  • Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
  • Devised content calendar and created social media content across multiple platforms.
  • Designed print collateral materials and coordinated branding across multiple communications channels.
  • Maintained corporate website and microsites using WordPress content management system and associated plugins.
  • Managed email marketing encompassing content development, SEO and distribution using Mail Chimp.
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels.
  • Mastered and launched direct marketing techniques to boost brand reach.
  • Reviewed staff-written materials and edited for content and brevity.
Education
Master of Science: Strategic Communication, Expected in 2016
Central Connecticut State University - ,
GPA:
Bachelor of Arts: Communication, Expected in 2013
Loyola University Maryland - ,
GPA:

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Resume Overview

School Attended
  • Central Connecticut State University
  • Loyola University Maryland
Job Titles Held:
  • Senior Account Executive
  • Public Relations Specialist
  • Social Media Specialist
Degrees
  • Master of Science
  • Bachelor of Arts

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