Accomplished marketing events and enablement manager with a broad scope of experience leading internal and external teams to develop and execute successful demand generation, training and progression programs that promote the corporate brand and generate new and renewal business.
Highlights
Strategic planning
Campaign development
Event management
Deadline-driven
Financial communication
Workflow planning
Education
University of NebraskaLincoln, NEExpected in 2006 – –Bachelor of Science:Marketing major, Economics minor - GPA:
Consortium International University, PadernoExpected in 2005 – –: - GPA:
Study abroad program sponsored by the Consortium of Universities for International Business Studies
Accomplishments
Created and executed a virtual training platform and curriculum for internal and partner sellers
Expanded the reach of Ecosystem Development's App Throw-down partner promotion program over 35% through social enablement.
Managed Kenexa's flagship event, Kenexa World Conference, attracting over 700 attendees in 2012 through web, print, and direct mail campaigns with a $1.2M budget, the largest single investment within the marketing team.
Increased customer and prospect attendance at the Kenexa World Conference over 25% in 2011 while increasing revenue through ticket sales and sponsorships over 300%.
Successfully managed over 45 events of a broad scope per year, including conferences, seminars, tradeshows, roadshows and luncheons.
Designed, maintained and tracked an on-demand learning platform for internal sellers, business partners with modules on strategic organizational sales messaging, product, competitive and industry training.
Created a mixture of virtual and in-person instructor-lead global learning academies for applied technical and sales training.
Developed, implemented and tracked partner certification program, the measurement arm for partner status and revenue margins.
Mapped content and hosted a semi-monthly live webinar training series, Tenable Talks, for internal sellers and partners.
Served as the liaison between product management, product marketing, sales and partner organizations to optimize training.
Branch Metrics - Marketing Event Lead for Iaas and Hybrid Campaigns, Cloud Division , , 02/2014 - 07/2015
Created strategic events as part of multi-touch, integrated campaigns to raise awareness, demand generation for IBM Cloud IT/Hybrid offerings.
Incorporated social and digital activities to drive client engagement.
Created strategic plan for events including time lines, venues, vendors, staffing and budgets.
Tracked and measured identified KPI's for each event series.
Developed and managed a business partner education and enablement strategy for growth initiatives.
Led engagement of non-traditional buyers with planning, development, execution and delivery of programs as a cross-brand representative to the Business Partners while also being a voice of the partner into brands.
Created/implemented strategic event marketing plans promoting four business divisions to increase brand awareness, generate sales leads, and promote Kenexa’s thought leadership through proprietary event programs.
Worked closely with internal and external committees to define event goals, objectives and specific implementation plans.
Developed a theme for each program promoting our brand identity, including a distinctive graphic style and tone, for all event communications.
Edited and revised all marketing content to guarantee the highest quality of writing.
Maintained an extensive network and negotiate with vendors including venues, catering, technology, production, and talent vendors to create an audience-specific experience for the attendee.
Oversaw fiscal allocations to stay within budget.
Kenexa - Global Marketing Manager City, STATE, 08/2007 - 01/2008
Managed global marketing communications for regions including Asia Pacific, Canada, and United States Government sector.
Created/implemented training for Strategic Business Account Plans to be rolled out to all clients/target companies globally.
National Research Corporation - New Jersey Area Manager City, STATE, 05/2006 - 07/2007
Established rapport and built client relationships through understanding the clients’ industry, organization, goals and needs.
Facilitated presentations, effectively communicated and consulted with upper-level administration such as the CEO, CNO, and healthcare Performance Improvement committees.
Affiliations
Meeting Planners International Heartland Chapter
American Marketing Association Lincoln Chapter
Lincoln Updowntowners
Volunteer Work
Cub Scout den leader 2015-current
Public school classroom volunteer 2014-current
Nebraska Action for Healthy Kids Event Committee Co-Chair 2011-2013
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
resume Strength
Formatting
Length
Personalization
Target Job
Resume Overview
School Attended
University of Nebraska
Consortium International University
Job Titles Held:
Sales Enablement Lead
Marketing Event Lead for Iaas and Hybrid Campaigns, Cloud Division
