(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary

Dedicated, hardworking, aggressive executive sales and sales management professional with over 17 year's omni channel experience in a dynamic and competitive market. Most recent positions include National Sales Manager, Retail Sales Specialist, Regional Sales Manager and Marketing Coordinator. Extensive skills in business development, merchandising, team building and marketing brand strategy. Successfully built and implemented multi-channel sales and marketing initiatives and held leadership roles in several departments including purchasing, supply chain management and new product development. Skilled in building relationships with front-line associates to executive level management with the ability to leverage those relationships to produce desired results. Experience with and knowledge of multiple CRM and ERP platforms including SAP, NetSuite and Oracle EBS.

  • Strategic Market Planning
  • Territory Growth & Development
  • New Business Development
  • Key Account Management
  • High-Impact Sales Presentations
  • Organizational Leadership
  • P&L Expertise
  • Multi Channel Sales Experience
  • CPR/AED Certified
  • Conversational Spanish
  • Demo and tradeshow specialist
City College of San Francisco San Francisco, CA Expected in : Exercise Physiology - GPA :
Work History
Mohegan Sun - Retail Sales Specialist/Sales Coordinator
Uncasville, CT, 10/2013 - Current

Recruited to open, grow and lead the Domestic sales division for The Daily Wellness Company, an established supplement manufacturer with over 20 years’ experience and $4MM in recurring annual revenue. Responsible for increasing revenue and FY profitability within existing accounts as well as securing new placement and capturing market share within the Natural/HABA/OTC Channels. Additional responsibilities included merchandising and planogram optimization, product education, promotional management and customer retention strategies.

Selected Achievements:

  • Aggressively opened and expanded new and existing points of distribution in the natural channel
  • Developed, managed and sold through key relationships at the highest level with C-Level executives and VP’s to front-line associates and category managers
  • Led and executed multiple joint marketing initiatives with key vendors that led to direct new business and enhanced pipeline growth
  • Implemented weekly sales & ops planning meetings that resulted in reduction of out of stocks and increased order fill rates across all SKUs
  • Reported directly to VP of Sales & Marketing
Stryten - National Sales Manager
Omaha, NE, 06/2014 - 06/2018

Successfully managed and grew sales revenue for Applied Nutriceuticals, a leading sports nutrition brand with over 15 years selling through the Sports Nutrition and Natural/OTC Channels. Implemented vision, strategies and tactical action plans to expand distribution and increase revenue and brand exposure. An excellent working knowledge of national account sales, team building, contract negotiation and strong closing skills. Leveraged pre-existing, long term established relationships to secure new points of distribution. Built and executed multiple unique account specific marketing vehicles.

Selected Achievements:

  • Successfully managed and increased revenue across all sales channels while increasing bottom line contribution
  • FY14-15 > 10% - delivered $552k in sales and services on a $500k quota
  • FY16-17 > 15% - delivered $718k in sales and services on a $624k quota
  • Achieved +18% reduction of short-dated/E&O inventory in 8 months while concurrently improving bottom line contribution
  • Reported directly to CEO/Owner
  • Responsible for analyzing performance of SKU sales and profitability for all customers
  • Restructured promotional calendars at key accounts resulting in stronger ROI and SKU performance
  • Developed and implemented account specific marketing vehicles at all major retailers
Natrol LLC - Social Media/Marketing Coordinator
City, STATE, 10/2010 - 02/2013

Promoted to Marketing Coordinator to lead and increase market exposure across all social platforms. Managed a 12 member team of Brand Ambassadors including professional athletes (MLB, MMA, Olympians, IFBB/NPC Bodybuilders, etc). Coordinated all travel logistics, led industry tradeshow initiatives such as Expo West, Supply Side, Mr Olympia, Arnold Classic Sports Festival, LA Fit Expo, etc.

Selected Achievements:

  • Implemented multiple social platforms and led all content and digital marketing initiatives
  • Executed multiple Facebook based marketing initiatives which resulted in 17% increase in sales and generated over 318K unique followers
  • Led weekly, monthly and quarterly performance evaluations with marketing team to analyze campaign ROI’s along
    with employee KPI and KRO reviews
  • Implemented monthly business reviews (S&OP) to decrease OOS’s and improve order fill rates to key accounts
  • Conducted competitive analyses to establish market trends and increase speed to market for new product launches
  • Fielded all in-bound consumer calls and account leads
Natrol LLC - Regional Sales Manager
City, STATE, 10/2003 - 10/2010

Hired to manage and grow sales revenue in the Northern California region for Natrol LLC, a $130MM vitamin and supplement manufacturer with 5 subsidiaries, including private label, and substantial brand equity. Managed 117 retail accounts across multiple channels. Successfully built and implemented promotional calendars and oversaw account specific marketing vehicles to insure maximum brand/product exposure. Established long-term business relationships with retail associates, managers and owners. Provided product education and sales training through isle rehearsals, seminars and focus groups. Participated and assisted with merchandising, planogram resets and store audits.

Selected Achievements:

  • Grew sales revenue by 133% during time in position (’03 thru ’10) and expanded regional account base from 87 to 117 (34% increase in market/territory expansion)
  • Increased incremental distribution at established accounts
  • Implemented customer retention strategies through meticulous analyses of market trends and targeting key demographics with focus on blue chip consumers in the region

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School Attended

  • City College of San Francisco

Job Titles Held:

  • Retail Sales Specialist/Sales Coordinator
  • National Sales Manager
  • Social Media/Marketing Coordinator
  • Regional Sales Manager


  • Some College (No Degree)

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