Dedicated, hardworking, aggressive executive sales and sales management professional with over 17 year's omni channel experience in a dynamic and competitive market. Most recent positions include National Sales Manager, Retail Sales Specialist, Regional Sales Manager and Marketing Coordinator. Extensive skills in business development, merchandising, team building and marketing brand strategy. Successfully built and implemented multi-channel sales and marketing initiatives and held leadership roles in several departments including purchasing, supply chain management and new product development. Skilled in building relationships with front-line associates to executive level management with the ability to leverage those relationships to produce desired results. Experience with and knowledge of multiple CRM and ERP platforms including SAP, NetSuite and Oracle EBS.
Recruited to open, grow and lead the Domestic sales division for The Daily Wellness Company, an established supplement manufacturer with over 20 years' experience and $4MM in recurring annual revenue. Responsible for increasing revenue and FY profitability within existing accounts as well as securing new placement and capturing market share within the Natural/HABA/OTC Channels. Additional responsibilities included merchandising and planogram optimization, product education, promotional management and customer retention strategies.
Successfully managed and grew sales revenue for Applied Nutriceuticals, a leading sports nutrition brand with over 15 years selling through the Sports Nutrition and Natural/OTC Channels. Implemented vision, strategies and tactical action plans to expand distribution and increase revenue and brand exposure. An excellent working knowledge of national account sales, team building, contract negotiation and strong closing skills. Leveraged pre-existing, long term established relationships to secure new points of distribution. Built and executed multiple unique account specific marketing vehicles.
Promoted to Marketing Coordinator to lead and increase market exposure across all social platforms. Managed a 12 member team of Brand Ambassadors including professional athletes (MLB, MMA, Olympians, IFBB/NPC Bodybuilders, etc). Coordinated all travel logistics, led industry tradeshow initiatives such as Expo West, Supply Side, Mr Olympia, Arnold Classic Sports Festival, LA Fit Expo, etc.
Hired to manage and grow sales revenue in the Northern California region for Natrol LLC, a $130MM vitamin and supplement manufacturer with 5 subsidiaries, including private label, and substantial brand equity. Managed 117 retail accounts across multiple channels. Successfully built and implemented promotional calendars and oversaw account specific marketing vehicles to insure maximum brand/product exposure. Established long-term business relationships with retail associates, managers and owners. Provided product education and sales training through isle rehearsals, seminars and focus groups. Participated and assisted with merchandising, planogram resets and store audits.
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