Market Development Representative Resume Example
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MARKET DEVELOPMENT REPRESENTATIVE
Summary
Customer-oriented and strategic-thinking professional with over 10 years of sales experience. Known for contributions of territory growth and for being focused on customer satisfaction. Extensive outside sales experience with proven ability to manage and grow customer relationships to expand customer base. Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Stay current on market trends and customer buying habits to drive consistent sales. Superior time management and organization skills.
Skills
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Experience
Market Development Representative / Cintas Corporation - Farmington , NM06/2020 - Current
- Responsible for supporting the achievement of volume, distribution, merchandising, and pricing performance in the California major market to meet objectives and capitalize on emerging opportunities for major products such as Fireball, Platinum 7x vodka, Buffalo Trace Bourbon and 99 Brand.
- Forge a strong partnership with the distributor sales team and act as a force multiplier.
- Work with the distributor team to increase the share of mind and demonstrate best practices to motivate them to elevate themselves in accounts.
- Partner with sales representatives during customer consultations to build agency and customer relations.
- Streamline communications between wholesaler personnel including channel VPs, merchandising VPs, Sales Managers, and Sales Reps by creating training documents, ensuring accurate POS input, and cohesive branding and marketing asset utilization.
- Capture new market share by optimizing business strategies and launching products to diversify accounts portfolios.
- Execute updated marketing plans to increase branding exposure, customer traffic and sales.
- Exceed team goals and resolve issues by sharing and implementing customer service initiatives and best practices.
- Implement solution-based selling tactics to identify market needs and trends to maximize retailer's basket rings and provide proof of concept with follow-up reports and wrap-ups.
- Analyze competitive research, identify areas of opportunity, provide best practices and strategize an action-focused plan for clients.
- Gather competitor data, analyze pricing, product sales and marketing strategies.
- Leverage industry trends and competitive analysis to improve marketing campaign performance.
- Devise, develop and direct negotiation of key business relationships.
- Forecast and track marketing and sales trends.
Purina Veterinary Consultant / Erickson Living - Hingham , MA12/2019 - 06/2020
- Managed business expansion, revenue development and market gains.
- Realigned procedures and daily protocols with changing business demands.
- Sold items to achieve sales and profit goals and increase overall revenue.
- Collaborated with clients and product development team to recommend product improvements.
- Leveraged direct and organic strategies to penetrate new business areas and grow accounts.
- Expanded sales in territory by analyzing market opportunities, following up with prospects and developing trusted relationships.
- Proactively managed customer accounts, enabling consistent attainment of sales goals and distribution targets.
- Gave presentations on available products and services that could meet current business needs.
Off-Premise Sales Rep/On-Premise BDM / Anheuser-Busch - City , STATE06/2018 - 12/2019
- Developed relationships with 150+ accounts and present promotions that increase shelf space, sales and profit.
- Increased share growth in competitive San Diego and Los Angeles markets.
- New product rollout lead/highest new product growth.
- Leveraged trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
- Capitalized on growth and expanding opportunities by maintaining thorough and current knowledge of all products, competitive offerings and market developments.
- Maximized branding exposure, customer traffic and sales by developing and executing effective marketing programs.
- Mentored team members to succeed and advance within department and company.
- Assessed trainees and recorded observations to document evaluations.
- Networked to build client base and promote products to new and existing clients.
- Created and implement store displays, promoting sales and growth.
- Promoted branding initiatives, implementing effective marketing and sales campaigns.
- Cultivated long-term relationships with clients to accurately quote prices and terms that achieve customer objectives.
Management Trainee / Enterprise Rent A Car - City , STATE03/2017 - 06/2018
- Ranked in top 25% of sales representatives in the region 16 out of 16 months of eligibility (Feb 2017 – June 2018).
- Recipient of Additional Rental Revenue Award which is awarded to the top 4% of all 60 area sales representatives.
- Attained highest additional rental revenue results of any sales representative in the branches history.
- Achieved the rank of "Elite to Eat" during my airport rotation, which exceeds the required sales quota on a monthly basis.
- Increased revenue by 11.1% from previous year.
- Consistently recognized by management for ability to upsell customers and generate additional revenue.
- Singled out for continuous high marks related to customer service feedback.
- Formulated sales predictor to ensure achievement of monthly quotas based on previous sales data.
Education and Training
Bachelor of Arts: Communications Studies05/2015California State University, Long Beach - City
Achievements
- Top 2% in all sales in Arizona at Enterprise Rent a Car
- Achieved Elite to Eat Sales Status and was a continuous top sales performer at Enterprise
- Chosen as only new hire with responsibility to run an entire satellite branch with a fleet of 50 cars
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School Attended
- California State University, Long Beach
Job Titles Held:
- Market Development Representative
- Purina Veterinary Consultant
- Off-Premise Sales Rep/On-Premise BDM
- Management Trainee
Degrees
- Bachelor of Arts : Communications Studies 05/2015
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