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Brand Ambassador Resume Example

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BRAND AMBASSADOR
Summary

Customer-oriented, strategic-thinking sales professional with over 20 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels.

Skills
  • Inside and outside sales
  • Product management and pricing
  • Sales closing
  • Product and service knowledge
  • Training and mentoring
  • Special event coordination
  • Conflict and dispute resolution
  • Project development and lifecycle
  • Prospecting and networking skills
  • Product merchandising
Experience
11/2019 - CurrentBrand AmbassadorLong Road Distllers | Grand Rapids, MI
  • Cultivated long-lasting relationships with outside vendors including liquor store owners, bar owners, and beverage directors.Collaborated with customer service team members to assist with product information and provide outstanding service.
  • Created positive and rewarding client experiences through warm and friendly customer interactions.
  • Worked with clients to coordinate details of special functions to ensure events ran smoothly.
  • Booked large groups of people for events, seminars, tastings and other events.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
  • Collaborated with brand development teams to identify opportunities to scale programs.
  • Devised, developed and directed negotiation of key business relationships.
  • Participated in meetings with brand development teams to identify opportunities to extend programs.
  • Designed sales-driven programs and promotions to facilitate team objectives.
01/2011 - CurrentOwner/OperatorLee & Birch | Grand Rapids, MI
  • Updated financial accounts with current revenue and expense data and quickly resolved discrepancies to maintain compliance.
  • Created business plan, established processes and directed operations to offer quality products to customers.
  • Responded quickly to customer complaints and gathered all pertinent information to make educated decisions for remediation.
  • Calculated net income and adjusted strategies to increase income and bottom-line profits.
  • Established, enforced and updated policies keeping business agile and responsive to changing market conditions.
  • Raised profits 65% by setting ambitious sales goals for employees, encouraging sales staff, prioritizing customer service, resolving customer issues and minimizing costs.
  • Collaborated with all company departments to ensure cohesive branding and strategic product placement.
  • Guided and supported 30+ staff members to consistently achieve team and personal goals.
  • Mentored employees and instructed on management of complicated sales, complex issues and difficult customers.
  • Hired, trained, supervised and motivated team of 30 retail professionals to provide knowledgeable and fast service to every guest.
  • Saved costs, effectively negotiating vendor pricing contracts to increase savings.
06/2008 - 12/2010Sales RepresentativeInterwire Products | Grand Rapids, MI
  • Provided customers with recommendations to promote brand effectiveness and product benefits.
  • Introduced customers to new offerings and updated accounts.
  • Consulted with long-term, new and prospective customers to understand needs and propose ideal solutions.
  • Demonstrated products at customer locations, answering questions and redirecting objections to close deals.
  • Developed professional sales presentations, seminars and exhibitions to creatively communicate product quality and market comparisons.
  • Strengthened branding initiatives by coordinating annual events to maximize outreach.
  • Assisted customers during selection process and helped choose perfect products to meet individual needs.
01/2005 - 01/2005Key Account RepresentativeMarshall Associates | Chicago, IL
  • Exceeded sales goals using consultative sales talents and effectively explaining programs and services to generate interest.
  • Cross-sold additional products and services to purchasing customers.
  • Consulted with long-term, new and prospective customers to understand needs and propose ideal solutions.
  • Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
  • Prepared and processed contracts and order forms for new and existing customers.
  • Leveraged trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
  • Negotiated and closed deals with minimal oversight.
  • Landed 1 million dollars in new customer accounts through effective customer service and powerful cold-calling scripts.
  • Negotiated deals with retailers to increase products' exposure to consumers by gaining prominent display visibility and merchandising.
Education and Training
Associate of Arts: Hospitality
Columbia College Chicago | Chicago, IL
Activities and Honors

Executive Bourbon Steward

ServSafe Alcohol Certification

Bar Smart Classes

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Resume Overview

Companies Worked For:

  • Long Road Distllers
  • Lee & Birch
  • Interwire Products
  • Marshall Associates

School Attended

  • Columbia College Chicago

Job Titles Held:

  • Brand Ambassador
  • Owner/Operator
  • Sales Representative
  • Key Account Representative

Degrees

  • Associate of Arts : Hospitality

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