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Senior Marketing Associate Resume Example

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SENIOR MARKETING ASSOCIATE
Professional Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Community-oriented and results-driven with exceptional relationship-building and problem-solving abilities. Adept at coordinating paid and volunteer workers, optimizing procedures and simplifying processes to keep programs running smoothly.

Skills
  • Campaign development
  • Customer demographics
  • Content Management
  • Social Media Marketing
  • Target Market
  • Online Marketing
  • Social Media Campaign
  • Campaign Analysis
  • New Business Development
  • Brand Management
  • Communication
  • Self-Direction
  • Ability To Manage
  • Ability To Manage
  • Virtual Communities
  • Sem Strategy Development
Work History
05/2020 - CurrentSenior Marketing Associate | Wolters Kluwer - Kennesaw, GA
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Developed campaigns and specific marketing strategies for clients.
  • Developed email campaigns in Pardot, helping to drive over $4M in sales revenue and increased renewals by 28% YTD.
  • Collaborated with product and sales managers to ensure alignment on marketing strategy and promotions.
  • Launched referral and customer loyalty programs for company brands to drive client acquisition.
  • Designed landing pages within Pardot and optimized content for SEO on web pages, videos, and blog posts.
  • Developed executive reports on marketing performance and KPIs using Pardot, Salesforce, and Google Analytics.
  • Generated Leads from automation platforms (Excel, Pardot and Salesforce) thereby increasing conversion rate by 40%.
  • Used A/B testing to track email and landing page campaign performance, hence increasing sales volumes by 35%.
  • Develop landing page content with SEO in mind.
  • Working with web design, PPC, SEOexperts to complete projects and ensure effectiveness.

01/2018 - 04/2019SOCIAL MEDIA MARKETING SPECIALIST | TVC Solutions - Atlanta, GA
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
  • Implemented and maintained editorial calendar for clients' social media channels, which helped clients reach KPIs.
  • Analyzed and reported social media and online marketing campaign results.
  • Increased leads and conversion by 25% via Facebook and Instagram.
  • Generated report of results of Facebook Campaigns, converted and simplified format to management and users.
  • Facilitated on-boarding of new ad accounts through Business Manager
05/2016 - 11/2017MARKETING ANALYST | UPS - Atlanta, GA
  • Evaluated existing and potential product and service markets by assembling old and new data as well as analyzed marketing performance which comprised email, digital marketing and CRM. 40% improvement in retention and acquisition of new customers.
  • Performed data manipulation leading to utilization of summarized data points, creation of new metrics and addressing of data quality issues
  • · Generated data analysis and business insight resulting in providing of strategic insight into marketing and product opportunities within market and client base.
  • Conducted turning of data requests to automated and functioned with marketing automation team leading to making of repeatable automated jobs.
  • Engaged in recognition and supervision of competitors and researches market conditions and changes in industry which affected sales.
  • Developed and retained strong rapport with multiple high-value clients.
  • Created business plans and project management plans to define milestones and guide account managers.
  • Recommended performance improvements based on KPI analysis.
05/2015 - 04/2016Digital Marketing Strategist | Digisoft Consult - CUMMING, GA, GA
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules.
  • Recognized new opportunities by performing research on products, services, and current strategies as well as established advertising requirements and best practices in digital marketing.
  • Constructed robust relationships with clients through social media interaction; forecasted trends by superintending marketing, SEO/SEM, and sales performance.
  • Optimized customer experience and ensured brand consistency by collaborating with marketing, sales, design, and content teams.
  • Cooperated with external vendors and monitored negotiations on behalf of clients resulting in safeguarding of superior customer service levels, operational excellence and strategic insight.
  • Supervised budgeting, forecasting, campaign optimization, campaign audits, case studies and reporting by establishing procedures and workflows concerning campaign arrangements.
  • Resulted in increase of 90% by establishing digital marketing strategies by using website, emails, social media (Crimson Hexagon), and blogs.
  • Achieved recorded growth of 75% web presence by analyzing web traffic metrics and recommending solutions.
Education
06/2012DeVry University, Chicago, Chicago, ILBachelor of Science: Management Science
The Polytechnic, KebbiBachelor of Science: Marketing
1999Plateau State Polytechnic, Jos Associate of Science: Business Administration And Management
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Resume Overview

Companies Worked For:

  • Wolters Kluwer
  • TVC Solutions
  • UPS
  • Digisoft Consult

School Attended

  • DeVry University, Chicago
  • The Polytechnic
  • Plateau State Polytechnic

Job Titles Held:

  • Senior Marketing Associate
  • SOCIAL MEDIA MARKETING SPECIALIST
  • MARKETING ANALYST
  • Digital Marketing Strategist

Degrees

  • Bachelor of Science : Management Science
    Bachelor of Science : Marketing
    Associate of Science : Business Administration And Management

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