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Senior Marketing Associate Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Coordinates well with graphics team and marketing group to meet objectives. Astute Communications Specialist with several years of marketing success driving digital and print communications from planning to execution. Creative developer of online and social media content and designer of printed branding materials. Excellent skills using website development tools, email marketing software, and customer relationship management software. Responsible Counselor in Training with proven track record of fostering fun and enthusiasm among external and internal customers.. Closely worked with students in creating group-oriented events and performances. Managed and identified undesired behavior. Encouraged positivity and respect among every team member. Innovative Events Coordinator talented in directing and managing all aspects of marketing events. Skilled in establishing budgets, reviewing locations and choosing venues. Commended for seamlessly orchestrating events with budgets of up to $10000 Creative Marketing Specialist eager to work with top clients. Directly bringing deep understanding of several products, market conditions and customer preferences. Ready to apply skills and years of experience to new position with long-term potential.

Skills
  • Market Analysis
  • Strategic Planning
  • Social media expert
  • Content Management System
  • Communication Campaigns
  • Marketing Strategies
  • Strategy implementation
  • Advertising and marketing
  • Marketing Promotions
  • Direct Mail
  • Tracking Metrics
  • Marketing Activities
  • Marketing Design
  • Marketing Collateral
  • Marketing Communications
  • Call Center
Work History
Senior Marketing Associate, 06/2019 to Current
Jones Lange Lasalle Inc. Richmond, VA,
  • • Directly Developed email campaigns in Pardot, helping to drive over $4M in sales revenue and increased renewals by 28% YTD.
    • Collaborated with product and sales managers to ensure alignment on marketing strategy and promotions.
    • Launched referral and customer loyalty programs for Tax software brands to drive client acquisition.
    • Designed landing pages within Pardot and optimized content for SEO on web pages, videos, and blog posts.
    • Developed executive reports on marketing performance and KPIs using Pardot, Salesforce, and Google Analytics.
    • Generated Leads from automation platforms (Excel, Pardot and Salesforce) thereby increasing conversion rate by 40%.
    • Used A/B testing to track email and landing page campaign performance, hence increasing sales volumes by 35%.
    • Develop landing page content with SEO in mind.
    • Working with web design, PPC, SEO experts to complete projects and ensure effectiveness.
  • Direct Execution of calling campaigns targeting direct end-user prospective accounts.
Marketing Specialist, 01/2018 to 05/2019
Toll Brothers Inc. Parsippany, NJ,
  • Design effectual online marketing strategies by utilizing social media tools and social media marketing knowledge with supervision of social media trends and trend changes.
  • Responsible for requirements of clients by presenting best potential strategy to clients via on-site work sessions and providing products as per specifications.
  • Direct Leverage on social media activities by performing different tactics and providing education to social media management team on incorporating numerous tactics into market strategy.
  • Deliver suggestions regarding improvement by reviewing monthly performance of social media activity in accordance with best practices and trends.
  • Implement evaluated industry best practices by incorporating numerous tactics into marketing plan for benefits of clients.
  • Transformed archaic intranet into portal by building web portal which improved communication flow and contributed to effectual sales tool for field representatives.
  • Recognized and capitalized unmet market requirements by performing ongoing customer and market research with demographic profiling.
  • Attained average of 15% under-budget by leveraging strengths in cost-effective marketing management and vendor negotiations.
  • Responsible in turned around 45% of revenue by closing areas of lost income on key projects.
Marketing Analyst, 05/2016 to 11/2017
Motion Recruitment Marietta, GA, GEORGIA
  • Evaluated existing and potential product and service markets by assembling old and new data as well as analyzed marketing performance which comprised email, digital marketing and CRM. 40% improvement in retention and acquisition of new customers.
  • Performed data manipulation leading to utilization of summarized data points, creation of new metrics and addressing of data quality issues
  • Generated data analysis and business insight resulting in providing of strategic insight into marketing and product opportunities within market and client base.
  • Direct data requests to automated and functioned with marketing automation team leading to making of repeatable automated jobs.
  • Engaged in recognition and supervision of competitors and researches market conditions and changes in industry which affected sales.
Digital Marketing Strategist, 05/2015 to 04/2016
Crst International Baylis, IL,
  • Recognized new opportunities by performing research on products, services current strategies as well as established advertising requirements and best practices in digital marketing.
  • Constructed robust relationships with clients through social media interaction; forecasted trends by superintending marketing, SEO/SEM, and sales performance.
  • Optimized customer experience and ensured brand consistency by collaborating with marketing, sales, design, and content teams.
  • Cooperated with external vendors and monitored negotiations on behalf of clients resulting in safeguarding of superior customer service levels, operational excellence and strategic insight.
  • Supervised budgeting, forecasting, campaign optimization, campaign audits, case studies and reporting by establishing procedures and workflows concerning campaign arrangements.
  • Resulted in increase of 90% by establishing digital marketing strategies by using website, emails, social media (Crimson Hexagon), and blogs.
  • Achieved recorded growth of 75% web presence by analyzing web traffic metrics and recommending solutions.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Contacted responsible parties for past due debts.
Education
MBA: , Expected in 01/2021
to
Western Governors University - Salt Lake City, UT
GPA:
Bachelor of Science: Technical Management, Expected in 2012
to
DeVry University - Chicago, IL
GPA:
Bachelor of Science: Marketing, Expected in 2002
to
The Polytechnic - Kebbi,
GPA:
Associate of Arts: Business Administration and Management, Expected in 01/1999
to
Plateau State Polytechnic - Plateau,
GPA:
Certifications
  • Associate Member, Chartered Institute of Economics
  • Certificate of Completion DDS University – Basic Examiner Preparation and Basic Examiner Training
  • Customer Service Certificate of Training
  • Unilever Certificate of Participation
  • Notary Public
  • Page 1

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Resume Overview

School Attended
  • Western Governors University
  • DeVry University
  • The Polytechnic
  • Plateau State Polytechnic
Job Titles Held:
  • Senior Marketing Associate
  • Marketing Specialist
  • Marketing Analyst
  • Digital Marketing Strategist
Degrees
  • MBA
  • Bachelor of Science
  • Bachelor of Science
  • Associate of Arts

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