Members Service Consultant Resume Example

A.I.Mir Consulting is a Pakistan based strategic planning & communications consultancy, where I spearheaded content management for the web, social media, publications and offline media (https://www.azfarmir.com/)

• Conceptualized and launched a new website for A.I.Mir using WIX
• From creating the content, to choosing the themes, font and overall layout, I ensured mobile responsiveness and improved navigation, reflecting in a 30% increase in website traffic
• Laid out the complete content and online promotional strategy for a major clients management trainee recruitment drive to attract, assess and evaluate talent from the top business schools of Pakistan
• In that regard, my scope comprised creating content for the website and social media, liaising with key stakeholders, helping develop content for the client's recruitment app (including app updates, app testing and manning a live newsfeed)

National Food Limited (NFL) is a food and beverage manufacturing multinational company, based in Pakistan. At NFL, I was primarily responsible for developing and implementing communication strategies for internal stakeholders, with a focus on creating content for emails, annual reports, articles, intranet, website and social media, and planning and activating events (https://wwww.nfood.com.com.pk)

• Initiated an employee centric newsletter with a goal to engage 300+ production facility workers to celebrate their personal lives and achievements
• Engagement survey results showed that 80% of them felt more “connected” to the company following the newsletter launch
• Planned, coordinated and executed the first National Foods Town Hall with connectivity across 6 warehouses and 5 sales offices in Pakistan and International Offices in UAE, UK and Canada, and an overall audience of 600 employees with 90% participation
• With each communication plan a feedback survey was sent out which revealed 75% greater clarity of company's vision and goals.
• As part of the SAP SuccessFactors launch in the company, I conceptualized a game based strategy to build awareness and gain ownership across the employees
• This game brought about a quicker acceptance of the new system, and helped achieve 100% automation of goal setting in 2 weeks' time (versus 6 months lead time at similar sized manufacturing plants).

Pakistan Poverty Alleviation Fund (PPAF) is a Not For Profit that works to eradicate poverty across Pakistan, where my role was creating concept notes and literature on PPAF's research studies, maintaining a repository of donors and stakeholders, organizing fund raisers and awareness building and skill focused conferences, training sessions and workshops (https://www.ppaf.org.pk/)

• Championed an innovative brief covering current aspects of poverty related issues and relevant statistics and shared with internal stakeholders for better policy making, titled Poverty Perspective http://www.ppaf.org.pk/policy.html
• Organized Pakistan's first International Conference on Research and Learning in 2014, providing a platform for all major think tanks and researchers of Pakistan to share research work, knowledge and insight on all matters related to poverty
• Trained middle to senior level management on essentials of communication and business writing, and 80 % of the participants revealed they gained confidence communicating on email and verbally
• Chief editor for PPAF's Annual Report for 2014: http://www.ppaf.org.pk/doc/Annual_Reports/2014-ENG.pdf