Resume Keywords: How to Find the Best Keywords for Your Resume & ATS

Find resume keywords in job descriptions, highlight relevant skills, and explore 500+ industry-specific examples to optimize your resume for ATS tools.
Elizabeth Muenzen
by Elizabeth Muenzen, CPRW, Career Advice WriterLast Updated: November 10, 2026

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What to Know

  • Resume keywords are job-related skills, tools, job titles, certifications, and qualifications employers look for.
  • Find relevant keywords by reviewing the job description and comparing four or five similar postings for recurring requirements.
  • Use the job posting's exact job title when appropriate, and spell out credentials or abbreviations, such as certified public accountant (CPA).
  • Include relevant keywords in your resume summary, work experience, skills, and education or certifications sections.
  • Show how you've used your skills rather than repeating keywords without context. Relevant accomplishments help demonstrate your qualifications.

Many employers use applicant tracking systems (ATS) to organize applications and search resumes for skills and qualifications that match a job posting. This guide explains how to find the right resume keywords, where to use them, and how to incorporate them naturally, with 500+ examples by industry.

What Are Resume Keywords?

Resume keywords are specific words and phrases that describe the experience, qualifications, and skills employers want in job candidates. They typically appear in job descriptions and help recruiters identify applicants whose backgrounds match the position.

There are four main types of resume keywords:

  • Certifications and licenses: Professional credentials, such as certified public accountant (CPA) and registered nurse (RN)
  • Hard skills and tools: Technical abilities and software, such as data analysis and Salesforce
  • Job titles: Position names, such as customer service representative and project manager
  • Soft skills: Interpersonal and workplace abilities, such as problem-solving and communication skills

How ATS Software Uses Resume Keywords

ATS software helps recruiters find resumes with relevant skills, job titles, certifications, and qualifications. Many systems organize application information into searchable fields, making it easier for employers to identify candidates whose experience matches a position.

Some employers also use ATS screening questions, filters, or matching tools to help identify qualified applicants. Not every system, however, automatically ranks or rejects resumes based on keyword matches.

To make your resume easier for ATS software to read:

  • Choose standard headings. Label sections clearly, using headings such as "Work Experience," "Skills," and "Education."
  • Keep formatting simple. Use a clean layout, and avoid placing essential information in images, complex tables, text boxes, headers, or footers, which some ATS software may struggle to read.
  • Spell out acronyms. Include both the full term and abbreviation when relevant, such as customer relationship management (CRM).
  • Use recognizable job titles. Include the employer's preferred terminology when it accurately describes your experience.
  • Use relevant keywords. Match important terms from the job description when they accurately reflect your qualifications.

An ATS-friendly resume should also be easy for recruiters to read. Along with relevant qualifications, your resume's appearance matters. Use clear formatting and specific accomplishments to make your experience easy to understand.

How to Find the Right Keywords for Your Resume

The best way to find resume keywords is to review the job description and identify the skills, qualifications, and experience the employer emphasizes. Comparing similar job postings can also help you spot common industry terms.

Use these four steps to identify the most relevant keywords for your resume:

Step 1

Highlight the Requirements in the Job Posting

Read the job description carefully and highlight specific skills, tools, certifications, and qualifications. Pay attention to both the responsibilities and requirements sections.

Separate the qualifications into two categories:

  • Required qualifications: Skills, credentials, and experience the employer considers essential for the position
  • Preferred qualifications: Additional abilities or experience that could strengthen your application but aren't mandatory

For example, consider this sample customer service representative posting:

Customer Service Representative – Axiom Solutions

Responsibilities:

  • Provide customer support through phone, email, chat, and in-person interactions.
  • Resolve customer inquiries and complaints while maintaining customer satisfaction.
  • Collect customer feedback and recommend process improvements.
  • Communicate product information clearly and accurately.

Requirements:

  • High school diploma or equivalent
  • Two to four years of customer service experience
  • Strong written and verbal communication skills
  • Proficiency with customer relationship management (CRM) software
  • Excellent problem-solving and organizational skills
  • Ability to multitask in a fast-paced environment

Preferred qualifications:

  • Bachelor's degree

This posting identifies CRM software, communication, problem-solving, and customer service experience as required qualifications. A bachelor's degree is preferred but not mandatory. If you meet the requirements, prioritize those keywords when describing your experience, then include any preferred qualifications you also possess.

Step 2

Compare 4–5 Similar Postings

Review four or five job postings for similar positions to identify skills and qualifications that employers consistently request. Repeated terms can help you distinguish widely valued skills from requirements specific to one company.

For example, several customer service postings might mention conflict resolution, product knowledge, and customer satisfaction. If you have experience in these areas, they're strong candidates for your resume.

Prioritize the requirements of the specific job you're applying for, even when other postings emphasize different skills.

Step 3

Use the Exact Job Title

Use the job posting's exact title near the top of your resume when it accurately reflects your experience and qualifications. This helps recruiters quickly recognize the type of position you're targeting.

For example, if you're applying for a customer service representative position, you could include "customer service representative" in your resume summary.

You don't need to change your previous job titles to match the posting. Keep your employment history accurate and use the target title to describe the role you're seeking.

Step 4

Check the Company’s Careers Page for Repeated Terms

Visit the employer's careers page to identify skills, tools, and qualifications mentioned across similar openings. These repeated terms can reveal what the company values in candidates.

For example, a company hiring several customer service professionals might consistently mention conflict resolution, product knowledge, and customer satisfaction.

Include company-specific terms only when they accurately reflect your experience. As you update your resume for each application, prioritize the qualifications that matter most to that employer.

Where to Put Keywords on Your Resume

Include relevant resume keywords in your summary, work experience, skills, and education sections. You don't need a separate resume keywords section. Instead, place keywords where they help employers understand your qualifications and how you've applied them.

If you're writing a resume from scratch, build each section around your most relevant qualifications rather than trying to fit keywords in afterward.

Resume Summary

Include two or three of the most important keywords in your resume summary. Focus on your job title, relevant experience, and strongest qualifications.

Example of a keyword-rich resume summary:

Customer service representative with four years of experience providing customer support, resolving complex inquiries, and using CRM software. Skilled in conflict resolution, customer satisfaction, and process improvement.

This summary uses relevant keywords from the sample customer service representative posting above while giving employers a quick overview of the candidate's qualifications.

Work Experience

Use keywords in your work experience section to show how you've applied your skills and contributed to previous employers. Start each bullet with a strong action verb and include specific accomplishments when possible.

Examples of keyword-rich work experience bullets:

  • Resolved an average of 40 customer inquiries daily using CRM software, maintaining a 95% customer satisfaction rating.
  • Improved customer support processes by identifying recurring service issues and collaborating with team members to reduce response times by 20%.

These examples combine relevant keywords with measurable results. Replace the sample figures with your own verified accomplishments.

Skills Section

Your skills section is one of the easiest places to include keywords that match the job description. List relevant hard skills, technical tools, and soft skills without adding unnecessary descriptions.

Example of a keyword-rich skills section:

  • Conflict resolution
  • Customer relationship management (CRM)
  • Customer satisfaction
  • Customer support
  • Multitasking
  • Problem-solving
  • Process improvement
  • Written and verbal communication

Choose skills you can demonstrate through your experience, education, or training. Avoid copying every skill from the job posting.

Education & Certifications

Include relevant degrees, licenses, and certifications in your education section or a separate certifications section.

Example:

Bachelor of Arts in Communication
University of Miami | 2022

Certified Customer Service Professional (CCSP) | 2026
Direct Contact Service Professional (DCSP) | 2025

Include only credentials you've earned, including the year you earned them, and use their official names.

How Many Keywords Should a Resume Have?

As a general guideline, aim to include 10 to 20 relevant resume keywords across your summary, work experience, and skills sections. There's no required number for passing an ATS, so prioritize the employer's most important qualifications over hitting a specific count.

For example, if a job posting emphasizes project management, budgeting, and Microsoft Excel, those qualifications deserve more attention than less relevant skills.

How to Use Keywords Without Keyword Stuffing

Use resume keywords naturally by connecting them to your skills, responsibilities, and accomplishments. Keyword stuffing happens when you repeat terms excessively or add qualifications that don't fit your experience.

Avoid generic resume buzzwords such as “hard worker” or “go-getter.” These phrases don't tell employers much about your qualifications. Instead, focus on job-specific skills and accomplishments that show what you can do. 

Follow these tips to keep your resume readable and relevant:

  • Avoid unnecessary repetition. You don't need to include the same keyword in every resume section.
  • Don't copy the job description. Describe your own experience using relevant terminology.
  • Never hide keywords. Don't use white text, invisible formatting, or other tricks to add terms that aren't visible to recruiters
  • Provide context. Show how you've used a skill instead of simply listing it.
  • Use natural variations. Include phrases such as "project management" and "managed projects" when they fit your experience.

Example of keyword stuffing:

Experienced in customer service, customer support, customer satisfaction, customer relations, and customer service management.

Improved example:

Provided customer support to 50+ clients daily, resolving service issues and maintaining a 96% customer satisfaction rating.

The improved example uses relevant keywords while showing how the candidate applied those skills.

Action Verbs to Pair With Your Keywords

Strong action verbs help you describe your accomplishments while incorporating relevant resume keywords. Pair a verb with a specific skill or responsibility and, whenever possible, a measurable result.

Choose action verbs that accurately describe your contributions. Here are common examples:

Leadership Action Verbs

  • Coordinated
  • Delegated
  • Directed
  • Led
  • Managed
  • Mentored
  • Supervised
  • Trained

Results-Oriented Action Verbs

  • Accelerated
  • Achieved
  • Generated
  • Improved
  • Increased
  • Optimized
  • Reduced
  • Streamlined

Technical Action Verbs

  • Analyzed
  • Automated
  • Configured
  • Developed
  • Implemented
  • Programmed
  • Tested
  • Troubleshot

Example:

Streamlined customer support workflows using CRM software, reducing average response times by 25%.

This bullet combines an action verb ("streamlined"), a relevant keyword ("CRM software"), and a measurable result ("reducing average response times by 25%").

500+ Resume Keywords by Industry

The best resume keywords depend on your industry, job title, and the skills employers value most. Use this list of resume keywords to identify relevant qualifications, technical skills, and professional abilities for your next application.

Browse the examples below, then compare them with the job description to choose keywords that accurately reflect your experience.

Accounting Resume Keywords

Accounting resumes include keywords like financial reporting, auditing, tax preparation, and accounting software. Use terms that match your experience and the job requirements. Here are examples:

  1. Accounts payable (AP)
  2. Accounts receivable (AR)
  3. Accounts receivable aging
  4. Accounts reconciliation
  5. Asset management
  6. Association of Chartered Certified Accountants (ACCA)
  7. Audit procedures
  8. Auditing
  9. Balance sheet
  10. Bank reconciliation
  11. Budgeting
  12. Cash flow management
  13. Certified management accountant (CMA)
  14. Certified public accountant (CPA)
  15. Cost accounting
  16. Cost control
  17. Enterprise resource planning (ERP) systems
  18. Excel (Advanced Excel, Excel Macros, Excel Formulas)
  19. Financial compliance
  20. Financial forecasting
  21. Financial management
  22. Financial modeling
  23. Financial planning
  24. Financial reporting
  1. Financial statement preparation
  2. Financial software (SAP, Oracle, NetSuite)
  3. Financial statement analysis
  4. Fixed assets
  5. Forensic accounting
  6. General ledger
  7. Generally accepted accounting principles (GAAP)
  8. Income statement
  9. Internal controls
  10. International financial reporting standards (IFRS)
  11. Journal entries
  12. Month-end closing
  13. Payroll
  14. Process improvement
  15. QuickBooks
  16. Regulatory compliance
  17. Revenue recognition
  18. Risk management
  19. Sarbanes-Oxley (SOX) compliance
  20. Tax compliance
  21. Tax planning
  22. Taxation
  23. Treasury management
  24. Variance analysis

Administrative Resume Keywords

Administrative resumes highlight abilities like organization, scheduling, office software, and records management. Use keywords like these to describe your experience when relevant:

  1. Administrative coordination
  2. Administrative support
  3. Agenda preparation
  4. Attention to detail
  5. Billing and invoicing
  6. Calendar management
  7. Communication skills
  8. Confidentiality
  9. Contract administration
  10. Customer service
  11. Data entry
  12. Database management
  13. Document control
  14. Document preparation
  15. Document review
  16. Email correspondence
  17. Event planning
  18. Executive assistance
  19. Expense management
  20. File management
  21. Inventory control
  22. Mail distribution
  23. Meeting coordination
  24. Meeting minutes
  25. Microsoft Office Suite
  26. Multitasking
  27. Office administration
  1. Office efficiency
  2. Office equipment (copiers, scanners)
  3. Office management
  4. Office procedures
  5. Office software (Word, Excel, PowerPoint)
  6. Office supplies management
  7. Office technology (VOIP, office intranet)
  8. Organizational skills
  9. Policy compliance
  10. Problem-solving
  11. Process improvement
  12. Project support
  13. Proofreading
  14. Purchase order processing
  15. Reception
  16. Record keeping
  17. Records digitization
  18. Records retention
  19. Report generation
  20. Scheduling
  21. Teamwork
  22. Telephone skills
  23. Time management
  24. Travel arrangements
  25. Travel expense reconciliation
  26. Vendor management
  27. Workflow optimization

Customer Service Resume Keywords

Customer service resumes focus on keywords related to communication, problem-solving, CRM software, and customer satisfaction. These keywords demonstrate how to highlight customer service skills:

  1. Active listening
  2. Adaptability
  3. Bilingual
  4. Billing inquiries
  5. Call center
  6. Client assistance
  7. Client relations
  8. Client retention
  9. Communication skills
  10. Complaint handling
  11. Conflict resolution
  12. Customer feedback analysis
  13. Customer journey support
  14. Customer onboarding
  15. Customer relationship management (CRM)
  16. Customer satisfaction
  17. Customer satisfaction surveys
  18. Customer support
  19. Email correspondence
  20. Empathy
  21. Escalation handling
  22. First-contact resolution
  23. Follow-up
  24. Interpersonal skills
  25. Issue resolution
  26. Knowledge base
  1. Live chat support
  2. Metrics tracking
  3. Multitasking
  4. Omnichannel support
  5. Order processing
  6. Order tracking
  7. Problem identification
  8. Problem-solving
  9. Product knowledge
  10. Product support
  11. Quality assurance
  12. Relationship building
  13. Service desk
  14. Service excellence
  15. Service-level agreements (SLAs)
  16. Service quality monitoring
  17. Service recovery
  18. Service ticket management
  19. Teamwork
  20. Technical support
  21. Telephone etiquette
  22. Ticketing systems
  23. Time management
  24. Training and development
  25. Upselling/cross-selling

Education Resume Keywords

Education resumes may include keywords such as curriculum development, classroom management, student assessment, and instructional planning, depending on the role. Here are some examples of education-related resume keywords:

  1. Academic advising
  2. Academic support
  3. Arts education
  4. Assessment data analysis
  5. Behavior management
  6. Blended learning
  7. Classroom assessment
  8. Classroom assessment tools
  9. Classroom engagement strategies
  10. Classroom environment
  11. Classroom instruction
  12. Classroom leadership
  13. Classroom management
  14. Classroom resources
  15. Classroom supervision
  16. Curriculum alignment
  17. Curriculum development
  18. Differentiated instruction
  19. E-Learning
  20. Early childhood education
  21. Education policy
  22. Educational materials
  23. Educational research
  24. Educational standards
  25. Educational technology
  26. English as a second language (ESL)
  1. Formative assessment
  2. Inclusive education
  3. Individualized education program (IEP)
  4. Instructional coaching
  5. Instructional materials development
  6. Learning management systems (LMS)
  7. Learning objectives
  8. Lesson planning
  9. Literacy
  10. Multilingual learner support
  11. Parent-teacher communication
  12. Pedagogy
  13. Professional development
  14. Reading intervention
  15. Social-emotional learning
  16. Special education
  17. Standardized testing
  18. STEM education
  19. Student data tracking
  20. Student development
  21. Student engagement
  22. Student progress
  23. Student-centered learning
  24. Teaching certifications
  25. Tutoring

Food Service Resume Keywords

Food service resume keywords emphasize food safety, customer service, kitchen operations, and inventory management. Here are examples of keywords that show how to describe relevant restaurant and hospitality experience in food service:

  1. Back-of-house
  2. Barista
  3. Bartending
  4. Beer knowledge
  5. Beverage service
  6. Cash handling
  7. Catering
  8. Conflict resolution
  9. Cooking techniques
  10. Cross-training
  11. Culinary creativity
  12. Culinary skills
  13. Customer service
  14. Dietary accommodations
  15. Fast-paced environment
  16. Food allergy awareness
  17. Food cost control
  18. Food handling
  19. Food inventory rotation
  20. Food orders
  21. Food pairing
  22. Food preparation
  23. Food presentation
  24. Food quality
  1. Food safety
  2. Food waste reduction
  3. Front-of-house
  4. Guest satisfaction
  5. Hazard analysis and critical control points (HACCP) compliance
  6. Health and safety regulations
  7. Hospitality
  8. Inventory management
  9. Kitchen equipment operation
  10. Kitchen management
  11. Menu development
  12. Menu knowledge
  13. Order fulfillment
  14. Plating
  15. Point-of-sale (POS) systems
  16. Portion control
  17. Recipe development
  18. Sanitation
  19. ServSafe Certification
  20. Special diets
  21. Sustainable practices
  22. Table service
  23. Temperature monitoring
  24. Wine knowledge

Healthcare Support Resume Keywords

Healthcare support resume keywords include patient care, medical terminology, infection control, and electronic health records. These keywords may appear:

  1. Appointment scheduling
  2. Bedside assistance
  3. Care coordination
  4. Certified nursing assistant (CNA)
  5. Durable medical equipment
  6. Elderly care
  7. Electronic health records (EHR)
  8. Electronic prescriptions
  9. Emergency response
  10. First Aid certification
  11. Healthcare administration
  12. Healthcare regulations
  13. Healthcare software (Epic, Cerner)
  14. HIPAA compliance
  15. Home healthcare
  16. Infection control
  17. Insurance verification
  18. Laboratory procedures
  19. Laboratory testing
  20. Medical assisting
  21. Medical billing
  22. Medical coding
  23. Medical equipment operation
  24. Medical ethics
  1. Medical front office operations
  2. Medical history documentation
  3. Medical imaging
  4. Medical office procedures
  5. Medical reception
  6. Medical records management
  7. Medical terminology
  8. Occupational health
  9. Patient care
  10. Patient intake
  11. Patient mobility assistance
  12. Patient registration
  13. Patient transport
  14. Pharmacy technician
  15. Phlebotomy
  16. Physical therapy
  17. Prior authorization processing
  18. Radiology
  19. Rehabilitation support
  20. Specimen collection
  21. Sterile processing
  22. Surgical assisting
  23. Vital signs
  24. Wound care

Information Technology Resume Keywords

Information technology resume keywords highlight programming languages, network administration, cybersecurity, and technical troubleshooting. See how these technical skills can support your work history:

  1. Application programming interfaces (APIs)
  2. Cloud computing
  3. Continuous integration/continuous deployment (CI/CD)
  4. Cybersecurity
  5. Data analysis
  6. Database management
  7. Database optimization
  8. Data center operations
  9. DevOps
  10. Endpoint management
  11. Hardware configuration
  12. Identity and access management (IAM)
  13. Infrastructure as code (IaC)
  14. Information technology infrastructure library (ITIL)
  15. IT architecture
  16. IT auditing
  17. IT automation
  18. IT budgeting
  19. IT certifications (CompTIA A+, Cisco CCNA, CISSP)
  20. IT change management
  21. IT compliance
  22. IT compliance auditing
  23. IT consulting
  24. IT disaster recovery
  25. IT documentation
  26. IT documentation tools (Confluence, Jira)
  27. IT governance
  1. IT help desk support
  2. IT infrastructure
  3. IT performance metrics
  4. IT procurement
  5. IT project management
  6. IT risk management
  7. IT service management (ITSM)
  8. IT strategy
  9. IT training
  10. IT user support
  11. IT vendor management
  12. Network administration
  13. Network monitoring
  14. Network security
  15. Operating systems (Windows, Linux, macOS)
  16. Patch management
  17. Programming languages (Java, Python, C++)
  18. Server administration
  19. Software development
  20. Software testing
  21. Systems administration
  22. Technical troubleshooting
  23. Version control
  24. Virtualization
  25. Web development
  26. Wireless networks

Marketing Resume Keywords

Marketing resumes include keywords like campaign management, search engine optimization, analytics, and content strategy. Here are examples:

  1. A/B testing
  2. Advertising
  3. Brand awareness
  4. Brand management
  5. Campaign management
  6. Competitive analysis
  7. Content marketing
  8. Content strategy
  9. Conversion rate optimization (CRO)
  10. Copywriting
  11. Customer acquisition
  12. Customer journey mapping
  13. Customer lifetime value (CLV) analysis
  14. Customer personas
  15. Customer retention
  16. Digital marketing
  17. Email marketing
  18. Event marketing
  19. Google Analytics 4 (GA4)
  20. Inbound marketing
  21. Influencer marketing
  22. Landing page optimization
  23. Lead nurturing
  24. Market positioning
  25. Market segmentation
  26. Marketing analytics
  1. Marketing attribution
  2. Marketing automation
  3. Marketing budgeting
  4. Marketing campaign optimization
  5. Marketing collateral
  6. Marketing communications
  7. Marketing funnel
  8. Marketing metrics
  9. Marketing partnerships
  10. Marketing planning
  11. Marketing qualified leads (MQLs)
  12. Marketing reporting
  13. Marketing ROI
  14. Marketing software (HubSpot, Google Analytics)
  15. Marketing strategy
  16. Multichannel marketing
  17. Outbound marketing
  18. Pay-per-click (PPC)
  19. Public relations
  20. Search Console
  21. Search engine marketing (SEM)
  22. Search engine optimization (SEO)
  23. Social media management
  24. Social media marketing
  25. User experience (UX) research

Nursing Resume Keywords

Nursing resume keywords focus on patient assessment, clinical documentation, medication administration, and specialized certifications. See how to present relevant clinical experience using keywords such as:

  1. Acute care
  2. Advanced cardiovascular life support (ACLS)
  3. Basic life support (BLS)
  4. Care planning
  5. Clinical quality improvement
  6. Clinical triage
  7. CPR certification
  8. Critical care
  9. Cultural sensitivity
  10. Electronic medication administration records (eMAR)
  11. Emergency medicine
  12. Fall prevention
  13. Geriatrics
  14. Gynecology
  15. Hospice care
  16. Infection control
  17. IV therapy
  18. Labor and delivery
  19. Licensed practical nurse (LPN)
  20. Long-term care
  21. Medical records
  22. Medication administration
  23. Medication management
  1. Medication reconciliation
  2. Nurse practitioner (NP)
  3. Nursing assessment
  4. Nursing documentation
  5. Nursing leadership
  6. Nursing research
  7. Obstetrics
  8. Operating room (OR) nurse
  9. Palliative care
  10. Patient advocacy
  11. Patient discharge planning
  12. Patient education
  13. Patient handoff communication
  14. Patient safety
  15. Pediatrics
  16. Pediatric advanced life support (PALS)
  17. Psychiatric nursing
  18. Registered nurse (RN)
  19. Surgical nursing
  20. Team collaboration
  21. Telemetry monitoring
  22. Wound assessment

Retail Resume Keywords

Retail resume keywords highlight sales, inventory management, merchandising, and customer service. Use these keywords to describe your skills in the workplace:

  1. Cash handling
  2. Cash register
  3. Customer engagement
  4. Customer feedback
  5. Customer satisfaction
  6. Customer service
  7. Cycle counting
  8. Inventory management
  9. Inventory replenishment
  10. Loss prevention
  11. Markdown management
  12. Merchandising
  13. Planogram execution
  14. Point-of-sale (POS) systems
  15. Product display
  16. Retail analytics
  17. Retail audits
  18. Retail branding
  19. Retail compliance
  20. Retail inventory software
  21. Retail marketing
  1. Retail merchandise planning
  2. Retail operations
  3. Retail pricing
  4. Retail promotions
  5. Retail sales associate
  6. Retail sales metrics
  7. Retail scheduling
  8. Retail security
  9. Retail supply chain
  10. Retail training
  11. Sales
  12. Sales targets
  13. Shelf stocking
  14. Shrinkage reduction
  15. Stockroom organization
  16. Store layout
  17. Store management
  18. Store opening and closing procedures
  19. Teamwork
  20. Time management
  21. Visual merchandising

Sales Resume Keywords

Sales resume keywords include lead generation, account management, sales forecasting, and customer relationship management. Connect these keywords to revenue and performance results:

  1. Account expansion
  2. Account management
  3. Business-to-business (B2B) sales
  4. Business-to-consumer (B2C) sales
  5. Business development
  6. Client relationship management
  7. Client retention
  8. Cold calling
  9. Competitive selling
  10. Consultative selling
  11. Contract negotiation
  12. Customer acquisition
  13. Customer engagement
  14. Customer relationship management (CRM)
  15. Lead generation
  16. Market research
  17. Networking
  18. Pipeline management
  19. Sales administration
  20. Sales analytics
  21. Sales automation
  22. Sales closing techniques
  23. Sales collateral
  1. Sales conversion
  2. Sales cycles
  3. Sales enablement
  4. Sales forecasting
  5. Sales funnel
  6. Sales metrics
  7. Sales negotiation
  8. Sales presentations
  9. Sales process improvement
  10. Sales prospecting
  11. Sales quotas
  12. Sales reports
  13. Sales representative
  14. Sales strategies
  15. Sales support
  16. Sales targets
  17. Sales team leadership
  18. Sales technology (Salesforce, HubSpot)
  19. Sales training
  20. Solution selling
  21. Strategic account planning
  22. Territory management

Need a hand? LiveCareer's Resume Builder suggests job-specific skills and phrases to help you create a resume tailored to your target role. Find hundreds of keywords tailored to your desired job title with our industry-leading builder.

Frequently Asked Questions

The best keywords for a resume are skills, qualifications, job titles, and certifications that match the position you're applying for. Examples include project management, data analysis, customer service, and Microsoft Excel. Review the job description to identify the employer's most important requirements. Choose keywords that accurately reflect your experience and include them naturally throughout your resume.

Find the right resume keywords by reviewing the job description and highlighting required skills, qualifications, and experience. Compare four or five similar postings to identify commonly requested terms. You can also review the employer's careers page for recurring skills and terminology. Prioritize keywords that match your qualifications, and use the exact wording from the posting when appropriate.

An ATS keyword scanner analyzes resume text to identify skills, job titles, and other terms relevant to a position. Some tools compare resumes with job descriptions to highlight missing keywords. Our free ATS Resume Checker also scans for 30+ potential issues and provides a personalized ATS score. Use these tools to identify potential improvements, but don't rely on a match score alone, as it may not reflect how an employer's ATS evaluates applications.

A resume should generally include 10 to 20 relevant keywords, although there's no required number. Focus on matching the job description's most important qualifications rather than reaching a specific count. Include keywords in your summary, skills, and work experience sections where they fit naturally. Repeating the same terms excessively won't necessarily improve your chances of getting an interview.

Good words to use on a resume include job-specific skills, industry terminology, and strong action verbs. For example, project management, financial analysis, customer relationship management, implemented, improved, and coordinated can help describe relevant qualifications. Choose words that match the job description and accurately reflect your experience. Whenever possible, pair action verbs with measurable accomplishments to show employers the results of your work.

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About the Author

CPRW, Career Advice Writer

Elizabeth Muenzen • CPRW, Career Advice Writer

Elizabeth is a Certified Professional Resume Writer (CPRW) and member of the Professional Association of Resume Writers & Career Coaches. She focuses on helping job seekers improve their professional resumes to highlight their unique skills and experience. Elizabeth holds a BA in English and a Technical and Professional Communication Certificate from Cal Poly, San Luis Obispo, and offers three years of specialized experience helping candidates navigate the complexities of today’s online job market, with a strong focus on resume optimization and effective self-presentation. She has had her work featured on LiveCareer’s resume builder and in these online publications: NASA, Buzzsprout, ZeroHedge, BenefitsPRO, and Stacker.

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