Aug 22, 2018 - 10:43 AM
Many people have one version of their resume they send to every open position. However, for an interviewer to notice you, you need to actively think about what the employer needs. One job listing may emphasize the need to be a great public speaker, and you want to demonstrate that clearly on your application. Therefore, it is prudent to have multiple resumes on file. The same holds true for your cover letter in the sense you need to customize it every time.
There are other creative ways to get exposure. You can engage with the company over social media and tweet at them when you end up applying. You can also volunteer in your community and gain unique experiences that are different from what everyone else has.