sr marketing specialist email marketing manager resume example with 3+ years of experience
Experienced marketing and project management professional leading end-to-end campaign strategy and execution serving GoDaddy's millions of customers. Motivated, data-driven problem solver who thrives in an agile, fast-paced, and innovative work environment. Saved Godaddy $40MM+ annually through promotional codes, and campaigns presented at the CEO level (Aman Bhutani) and C-suite. Awarded Godaddy's platinum-level experimentation badge.
Board member and leader for GoDaddy's Diversity and Inclusion employee resource group. Ambassador for GoDaddy for Good philanthropic program and Empower by GoDaddy volunteer supporting the unique needs of entrepreneurs in underserved communities.
Skills: Customer Lifecycle Management Ā· Email Marketing Ā· Strategic Planning Ā· A/B Testing Ā· Analytical Skills Ā· Event Planning Ā· Project Management
Software & Tools: Microsoft Office Suite (Word, Excel, PPT), Smartsheet, SharePoint, JIRA, Tableau, CRM, Salesforce, Figma, Confluence, Miro, Workfront
- 3.97 GPA
- President's List
- Summa Cum Laude Graduate
- Delta Mu Delta, Honor Society Member
- Sigma Alpha Pi, Honor Society Member
Denver, CO, 10/2021 - Current
- Developed A/B testing campaign around promotional codes in transactional emails to measure the impact of incremental revenue provided by usage which saved the company over 40MM annually across various templates and presented at the CEO level (Aman Bhutani) and C-suite. Awarded platinum-level experimentation badge.
- Increased 2021 click rate for survey email campaigns by 4% and open rate by 5%
- Orchestrates large-scale campaign strategy and attach messaging for overall lifecycle nurturing, product notifications, and legal transactions.
- Works with a team of product leaders, sales leaders, market researchers, product marketers, analysts, and creatives to inform and execute data-driven iterations.
- Works closely with leadership, presenting to internal stakeholders and gaining buy-in across various departments up to the C-suite level.
- Deep experience leading cross-functional team projects, managing competing priorities, and influencing a wide variety of stakeholders.
City, STATE, 03/2021 - 10/2021
- Created customer-focused experiments that span across the lifecycle to drive customer engagement, nurture, demand, and retention resulting in increases in lifetime value and improved customer experience.
- Co-created a shared strategy, vision, and cohesive roadmap for future experimentation, collaborating closely with researchers and content designers to develop, refine, and iterate on new and existing campaigns.
- Drove product renewal rate and yield and customer retention through increased awareness, conversion optimization, product notifications, customer research and advocacy, and end-of-life/migrations.
- Accelerated experimentation velocity exceeding our team goal by 118%
City, STATE, 12/2019 - 03/2021
- Delivered white-glove service as the primary point of contact for new customers during the onboarding process.
- Provided personalized support that aligns with our company brand and voice, directly improving our customer retention to a team average of 95%
- Sold and designed social ad campaigns and provided ongoing support by analyzing A/B testing results to inform and determine a long-term strategy.
- Team Captain responsible for ensuring my team members held and completed introductory calls for new customers.
- Designated point of contact for product launches, collaborating with and providing support to outside teams.
City, STATE, 05/2019 - 12/2019
- Responsible for configuring technical components and page optimization of customers during their onboarding segment.
- Solved for and developed troubleshooting workflows for complex issues with Google My Business and Facebook.
- Managed health of +3000 core accounts experiencing idiosyncratic operational and performance issues by working with engineering to resolve interruption of service.
- Mentored junior members of the team on performance metrics and new process implementation.
- Demonstrated customer-centric mindset by providing world-class service and achieving optimal outcomes.
- Performed and consistently recognized at the top 1% of the department's core work responsibilities and onboarding conversion rate, exceeding team goals and stretch responsibilities of isolated and intricate projects.
- Facilitated qualitative performance evaluations for new hires, sharing assessments integrated with improvement planning while providing ongoing support.
Empower Volunteer
GoDaddy for Good Ambassador
Core Leader and Board Member for GoDaddy United
Experienced in speaking at conferences, in podcasts, webinars, and summits internally and externally on behalf of GoDaddy
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Resume Overview
School Attended
- Southern New Hampshire University
Job Titles Held:
- Sr Marketing Specialist, Email Marketing Manager
- Senior Marketing Specialist, Lifecycle
- Onboarding Account Manager (Tier 3)
- Platform Specialist
Degrees
- Bachelor of Science
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