Brand Manager Resume Examples

Working as a brand manager can be a rewarding career for people who enjoy understanding others’ motivations and thinking and is ideal for enterprising people who enjoy seeing projects through to fruition. LiveCareer’s brand manager resume examples show you how to write an effective resume for your job search. From writing to formatting to designing your document, our examples make it clear what recruiters look for in top candidates.


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What Is a Brand Manager?

Brand managers are responsible for developing and maintaining the image of a company, product and/or service. In many cases, brand managers oversee a group of products or services and ensure that they meet and exceed customer expectations. They achieve this through thorough market research, brand positioning and brand marketing campaigns. According to the Bureau of Labor Statistics, jobs for brand managers typically require a bachelor’s degree. The BLS also indicates that courses in business law, economics, finance and statistics can be valuable.

What Makes This a Great
Brand Manager Resume Example?

Finding a fulfilling career as a brand manager is easier with the right resume. LiveCareer’s brand manager resume examples can help. Use our professionally written resumes as inspiration or adapt them to suit your needs. Here are a few ways that our resume examples assist in your writing process:

  • Professionally-worded content: Explaining your accomplishments in detailed, tangible terms is essential to landing the job. Our resume examples, written by certified resume writers, show you the words and phrases to use to get the attention of a recruiter. Or, use our Resume Builder, which offers pre-written content suggestions for every section of your brand manager resume.
  • Resume format options: Examples like these can help identify the right resume format for your level of work experience. In this resume example, the job seeker has a decade of experience in the field and chose a chronological format to highlight both her experience and career progression. For those with less work experience, choosing a functional or combination resume format might be more appropriate.
  • Template selection: When deciding on a resume template, select one that matches the culture of the organization to which you are applying. The example job seeker chose a relatively traditional design with small, blue accents at the top. The subtle design works well for a conservative team. For more colorful design options, check out our library of resume templates.


3 Brand Manager Professional Summaries Examples

Your professional summary is your first chance to impress hiring managers. It is a good place to highlight your most noteworthy brand marketing skills and achievements. LiveCareer’s brand manager resume examples can serve as inspiration as you write your professional summary. Here are three additional examples:

  1. Motivated brand manager with eight years of experience in software marketing. In-depth knowledge of market research and consumer analytics. Detail-oriented professional seeking to use unique skills and insights to support company initiatives and goals.
  2. Enthusiastic brand manager ready to apply classroom learning to a professional setting. Strong understanding of consumer product market and effective positioning strategies for this space. Dedicated team member focused on achieving success through collaboration.
  3. Multi-talented brand manager who has worked in the enterprise technology field for over 11 years. Capable communicator with result-driven approach to marketing initiatives. Certified Marketing Management Professional with extensive knowledge of the market.

3 Brand Manager Work Experience Section Examples

Your unique work history is one way you stand out from other applicants. As a brand manager, use this section to show off metrics that demonstrate the impact of your performance. LiveCareer’s brand manager resume examples show you how. Here are some additional examples to consider:

  1. Managed digital marketing campaigns for a group of six products that generated over $5 million in annual revenue between them.
  2. Conducted extensive marketing research to help position brand to optimize results.
  3. Analyzed performance data to enhance brand marketing, achieving a 10% increase in sales.


Top Skills for Your Brand Manager Resume

Employers are seeking brand managers with relevant and unique skill sets. LiveCareer’s brand manager resume examples help you identify the most sought-after, industry-specific skills. Here are some additional high-value hard and soft skills to consider for your resume:

Hard Skills

  • Brand positioning
  • Marketing and consumer needs analysis
  • Google AdWords
  • HubSpot

Soft Skills

  • Creative vision
  • Persuasive writing
  • Flexibility
  • Strong sense of initiative

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Brand Manager FAQs

What are a brand manager’s responsibilities?

A brand manager is responsible for creating and promoting the desired message of a business’s products and/or services. This can include arranging advertising and marketing campaigns as well as implementing sales promotion strategies. Brand managers often collaborate with other departments and technical staff to develop correct and effective brand collateral.

What makes a great brand manager?

A great brand manager must have excellent customer service and presentation skills. Doing the job well requires an understanding of the wants, needs and perceptions of the product or service’s target audience. Therefore, brand managers must excel at analyzing market data and other research. A customer-centric mindset is also helpful.

What is the difference between a product manager and brand manager?

Product managers and brand managers play similar roles. These titles are sometimes used interchangeably. However, typically, brand managers focus on developing and promoting the brand around a product or service. Conversely, product managers focus on developing new and existing products while ensuring their success on the market. Often, brand managers work on the company image while product managers work on desirable products.