Marketing Manager Resume Examples

Let our Marketing Manager resume examples lend you a helping hand during your job search! We have professional samples you can personalize to create your resume and land the job.

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Marketing Manager resume
summary examples

Most hiring managers only do a seven-second scan of your resume. If they don’t see what they’re looking for in your professional summary, they’re probably skipping to the next person.

A professional summary is a two-to-three-sentence paragraph that sells your top achievements as a Marketing Manager and best qualifications for the job at hand.

Recent grads, career-changers and those without much work experience would be better served by writing an objective statement which mentions your goals for a position and the skills that you do have.

Below, we’ll share examples of Marketing Manager professional summaries for different job candidates.

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Good example:

“ I am a results-driven marketing manager with 5+ years of experience in developing and executing marketing strategies to drive brand awareness and increase sales. I have a proven track record of success in driving campaigns that increased website traffic by 20%, reduced cost-per-click by 15%, and increased lead conversion rate by 30%. My expertise in SEO, SEM, and social media marketing has enabled me to develop and implement effective campaigns that have delivered tangible results.”

Why this example passes:

  • Feature candidate’s success statistic to grab attention. Numbers add detail about how big the results you deliver are, e.g., test scores, passing rate and more.
  • Shows career length, 11 years.
  • Mentions employer-desired skills: student motivation and interactive lessons.
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Bad example:

“ I have experience in marketing and management. I am a creative thinker and problem solver. I am passionate about helping businesses succeed.”

Why this example fails:

  • Doesn’t include any numbers that quantify marketing manager’s performance
  • Uses vague descriptions and skills.
  • Doesn’t include years of teaching experience.

The fastest way to write your
professional summary

The last thing you want is to miss out on a job because you didn’t apply in time. That’s why you should check out our Resume Builder.

It’s automated and offers pre-written content to help you write an excellent professional summary. You can complete your entire resume in 15 minutes!

  • 1

    Enter the details about the job title you held. The builder comes preloaded with auto-suggested phrasing written by resume experts.

  • 2

    Then, just pick from these suggested phrases that best frame your experience and customize them to your liking!

  • 3

    All you have to do is choose the summary phrases that best frame your experience. It’s like having a professional do it for you!

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Marketing Manager resume work
experience examples

One of the most fundamental sections of your resume is the work experience. Including skills and accomplishments in your work experience section relevant to your Marketing Manager role is critical to writing a good resume. Compare these work experience examples to understand what information to include to make a job-winning resume.

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Good example:

Rolling Meadows Middle School I Rolling Meadows, IL I 8/2018-current

  • Spearheaded the launch of a new product line, resulting in a 25% increase in sales revenue
  • Developed and implemented successful marketing campaigns that increased brand awareness by 50%
  • Collaborated with cross-functional teams to develop creative marketing strategies that generated an average of 15% growth in sales year-over-year
  • Created and maintained a comprehensive database of customer information to optimize targeted marketing initiatives.

Why this example passes:

  • Numbers and statistics add detail and quantify the results this marketing manager delivers: 4% improvement and a class size of 20-25.
  • Good use of strong words and active language.
  • References specialized value cahier provides with “individualized lesson plans.”
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Bad example:

Emily Dickinson Elementary I Redmond, WA I 4/2022-present

  • Managed marketing campaigns
  • Developed promotional materials
  • Created content for website
  • Attended networking events

Why this example fails:

  • Lacks numbers or statistics.
  • Describes general tasks, not teaching achievements or career highlights.
  • Uses active verbs, but doesn’t focus on results.

Marketing Manager resume skills examples

Here are 18 sample skills for marketing manager:

  • Project Management
  • Strategic Planning
  • Cold Calling
  • Business Development
  • Brand Promotion
  • Staff Management
  • Budget Administration
  • Market Analysis
  • Digital Marketing
  • Social Media Marketing
  • Product Development
  • Customer Acquisition
  • Partnership Development
  • Brand Development
  • Data Analytics
  • Social Media Platforms
  • SEO Optimization
  • KPI Tracking

You should sprinkle skills and abilities throughout your resume. Include them in your professional summary, work experience blurbs and a dedicated skills section.

Examples of additional resume sections

Your Marketing Manager resume must include your contact information, professional summary, work experience, skills and education. You can further customize your resume with extra sections to showcase other qualifications.

Here are some examples of optional marketing manager resume sections that you could add to provide greater detail:

  • References
  • Additional skills
  • Soft skills
  • Professional skills
  • Languages
  • Certifications
  • Accomplishments
  • Interests

Only include additional sections that feature valuable information for your desired Marketing Manager job. If the information you want to add is irrelevant to the job, save that space for more relevant information.

Examples of resume formats

The way you organize your Marketing Manager resume is called a resume format. There are three main resume formats: chronological, functional and combination. Here are examples of each:

The main difference among them is whether or not they give more visual weight to your work history or to your skills section. The format you should select for your resume is based on your years of work experience as a marketing manager.

How to choose a resume format

0-3
Years of experience

Functional formats

  • Focus on skills.
  • Best for first-time marketing manager who lack work experience.
  • Good for people re-entering workforce.
  • May omit dates in the work history section.
Organization:
  • Skills listed above work experience.

3-10
Years of experience

Combination formats

  • Balance skills and work history.
  • Ideal for mid-career marketing manager.
  • Suitable for career changers and people seeking promotion.
Organization:
  • Skills next to or above work experience.

10+
Years of experience

Chronological formats

  • Put the most focus on work history.
  • Best for marketing manager with a long, steady career.
  • Most popular format.
  • Preferred by recruiters.
Organization:
  • Work experience listed above skills.
Once you know the best format for you, it’s easy to pick a marketing manager resume template. Templates are preformatted layouts created by design professionals to ensure your resume looks amazing!

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