social media marketing specialist resume example with 18+ years of experience
JessicaClaire
, , 100 Montgomery St. 10th Floor(555) 432-1000, resumesample@example.com
Summary
Creative Social Media Marketing freelancer bringing 12 years' experience in marketing and advertising projects for nonprofits, churches and small businesses. Adept at leading multidisciplinary objectives and teams through proven effective and strategically designed plans, impacting highly-visible and profitable marketing campaigns.
Skills
Adobe Photoshop
Marketing
Merchandising
Event Planning
Digital Marketing
Fundraising
Staff Management
Social Media
Creative Design
Experience
01/2014 to CurrentSocial Media Marketing SpecialistDanaher | Detroit, MI,
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
Developed and implemented strategic, social media marketing plan.
Improved short- and long-term digital marketing strategies.
Managed client accounts, including addressing inquiries and applying feedback to meet customer needs.
Collaborated with social media influencers such as top creators, celebrities, companies and press to drive brand optimization.
Utilized platforms such as Facebook and Instagram platforms on regular basis.
Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic.
Served as main point of contact for clients, answering questions and responding to messages.
Maintained and improved client websites.
Wrote and uploaded blog posts and articles to drive traffic to client sites.
Collaborated with content contributors to build optimization strategies.
Identified trends through assessment of competitor activities.
Audited website performance each quarter to make positive adjustments.
Developed insightful fundraising materials for newsletters and websites to attract sponsorship opportunities.
Cultivated network of potential donors by attending nonprofit events.
Created online fundraising campaigns on Facebook and Instagram social media platforms, offering insightful content designed to highlight organizational objectives and attract givers.
Coordinated strategic goals and worked to secure grants for churches, programs and other needs.
Boosted fundraising donations, which increased outreach and communication efforts.
Coordinated with prospective donors to receive corporate sponsorships and initiate matching gift campaigns to achieve funding goals.
Raised awareness and attracted donors through marketing campaigns.
07/2009 to CurrentCo-Founder / Former President /Board AdvisorDepartment Of Defense | Mcalester, OK,
Established and oversaw strategic business actions and streamlined operations.
Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and organizational policies.
Determined profit impacts of market strategies and led business direction toward profitable channels.
Spearheaded initiatives to keep organization sustainable, agile and scalable during donor changes.
Promoted organization public profile by delivering speeches, writing articles and presenting at nonprofit conferences as public face of organization.
Cultivated and maintained industry relationships and partnerships to capitalize on opportunities and maximize business success.
Administered day-to-day operations, including accounting and budget management, development, performance metrics and customer service.
Created programs to promote new managemnt from within, leading to cohesive leadership structure.
Directed regular monthly business meetings of Board of Directors for decision-making on budget expenditures, strategic planning and personnel issues.
Thoughtfully contributed to committee plans and strategic decision making.
Promoted brand awareness by increasing market penetration across nonprofit markets.
10/2004 to 07/2010Industrial Security SpecialistUnited States Steel Corporation | City, STATE,
Spearheaded use of high-tech surveillance software to provide full security coverage in all plants.
Trained new security officers on safety protocols and company standards.
Communicated and enforced compliance with state and local laws while emphasizing company standards of professionalism and safety.
Developed and implemented training procedures for all newly hired personnel.
Assessed company security risks and developed actionable solutions to be presented to management.
Designed security policies, alarm response protocols and access card guidelines.
Remained level-headed and proactive during emergency situations.
Rendered direct patient care, including stabilizing patients and determining course of action based on triage.
Delivered first aid or life support care to sick or injured individuals in pre-hospital settings.
Answered emergency situations quickly and assessed conditions to contain fires, assist victims and prevent escalation.
03/2003 to 09/2004Animal Care & Kennel TechnicianHumane Society Of Allegheny County | City, STATE,
Maintained clean and orderly play yards, kennels and cages.
Bathed animals to remove dust, debris or contaminants and maintain wellbeing.
Unloaded and organized supplies and product inventory to maximize team efficiency.
Observed animals and conducted examinations to identify signs of injury, illness or disease.
Prepared food and formulas to meet individual needs of animals under care with safe and nutritious meals.
Collected and documented animal intake information such as weight, size and physical condition.
Handled all animal adoptions, including legal paperwork and payment.
Education and Training
Expected in 05/2002 to to High School Diploma | Elizabeth Forward Senior High School, Elizabeth, PAGPA:
Expected in 05/2005 to to | Emergency ManagementCommunity College Of Allegheny County, Pittsburgh, PAGPA:
Expected in to to | Business Management- Marketing FocusEastern Gateway Community College, Steubenville, OHGPA:
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