Senior Marketing Specialist resume example with 17+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Summary
To obtain a position where I can utilize the skills and talents that I currently posses, while learning and developing new career building skills.
Highlights
Multi-media marketing
Brand development
New customer acquisition
Interactive marketing
Strategic media placement
Education
California State UniversitySacramento, CAExpected in 2001 ā āB.A:Communications Studies Public Relations - GPA:Communications Studies Public Relations
Accomplishments
Experience
Jack Henry & Associates Inc. - Senior Marketing Specialist San Diego, CA, 07/2013 - Present
Work independently to perform the most difficult, complex, and sensitive marketing work, assuming responsibility for major activities central to the mission of Covered California.
Lead and oversee a group of Marketing Analysts and Specialists.
Develop and lead execution of a marketing strategic plan.
Partner closely with Sales Channels and develop enabling strategies to drive membership growth, supporting Certified Enrollment Counselors, Agents, Stakeholders and other Strategic Partners.
Support community outreach initiatives and expansion of targeted messages by community.
Direct the annual business review and conceive, develop, and recommend marketing objectives and strategies and supporting budgets to the Covered California top management.
Give strategic direction and review to agency staff contracted to provide advertising, and consumer product promotions.
Develop strategic direction and manage the new product development process.
Manage the implementation of focus groups with target customer groups to obtain feedback on the voice of the customer including screening criteria of discussion guide and final report.
Oversee development and implementation of the largest promotional campaigns and activities.
Recommend specialized communication and marketing strategies to support Covered California.
Manage risks across the marketing department portfolio of activities, and prioritize marketing activities across the entire portfolio of work.
Closely work with Finance and Operations to ensure financial sustainability of Covered California marketing plans.
Partner with Issuers (health plans) to develop and implement coordinated campaigns to reach targeted consumer groups and existing subsidy-eligible Issuer members.
Oversee a group of Marketing Analysts or Specialists performing specialized marketing functions, track and manage a departmental budget and motivate, develop, and train Marketing staff and manage professional development plans for the Marketing team.
Responsible for identifying, researching, and evaluating opportunities for potential business ventures, in all aspects of sales and marketing, including product, promotions, and sales.
Identify, explore, research, and execute sales and marketing opportunities though trends, patterns, socio-cultural happenings, and consumer interest; Identify timely opportunities, feasibility, solutions, and facilitates the support of inter-departmental collaboration, integration, and timely execution of programs through the long and short term business and marketing plan and calendar.
Acts as a project manager to facilitate the integration of Lottery games, promotions, and programs; Assist in shaping the strategic agenda and defining tactics with the specific goal of increasing contributions to education via sales growth; Develop and present innovative opportunities to senior marketing management; Analyze data from research, develop topics to be researched and draw conclusions from the analysis.
Work with project teams and managers to develop executable projects into products, promotions or processes from ideation through release.
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