Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
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Experience
Senior Marketing Events Specialist, 11/2012 to 05/2020 Cherry, Bekaert & Holland, L.L.P. – West Warwick, RI,
Executed 35 industry leading tradeshows and conferences overseeing event operations, onsite coordination, and client experiences Ran the annual growth forum with over 500 attendees arranging meetings, collateral, hotel, theme, décor, menu, and entertainment Reported post-event ROI results to senior leadership team identifying gaps, successes, and areas of improvement Created KPI’s to improve customer engagement and build brand awareness around Epsilon’s online platform Reduced marketing costs 20% by negotiating pricing and fees with third party vendors Project manager for all kickoff meetings ensuring creative deliverables, timelines, and stakeholder reviews stayed on track Finalized event expenses and unpaid invoices while effectively managing the marketing budget Developed tradeshow promotional plans intended to maximize company exposure and drive demand generation Reviewed and edited any contract changes regarding BEO’s, NDA’s, SOW’s, and general sales agreements Built out a cohesive annual events calendar aligned with business priorities across our marketing and product teams Helped analyze performance and execute campaigns to nurture leads and target prospects in the pipeline Established the overall event strategy by targeting audiences and understanding the competitive landscape Grew Twitter, Facebook, LinkedIn, and Instagram to over 200+ followers posting organic content on social media platforms Verified that every campaign being delivered was consistent with Epsilon’s brand messaging and core values Successfully promoted a series of weekly newsletters, whitepapers, blog posts, and ebooks to increase email subscribers Brainstormed innovative ideas around the design and delivery of Epsilon’s email, data, and loyalty products Secured executive level client speakers serving as the event moderator and offering presentation assistance at rehearsals Partnered with outside vendors to print and distribute any marketing materials included in our sponsorship Ensured post event leads, follow up conversations, and final attendee lists were uploaded into salesforce in a timely manner Worked with event organizers to maintain excellent relationships with clients and engage in B2B marketing opportunities Engaged in conversations with existing clients to understand their goals and needs; followed up sales based on their feedback Defined our best online event strategy on zoom platform to excite and connect with our to current customers.
Drove operational improvements which resulted in savings and improved profit margins.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
Monitored social media and online sources for industry trends.
Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
Recommended workflow and budget improvements, resulting in [Number]% savings per event.
Executive Assistant, 07/2011 to 10/2012 Aristotle Capital Management, Llc – Los Angeles, CA,
Provided administrative support to five senior executives scheduling meetings, coordinating travel and calendar management
Planned over 15 social events, company outings, team luncheons, holiday parties, summer kickoffs, and training workshops
Rolled out new hire onboarding program to staff which reviewed Health Dialog’s internal policies and HR benefits
Assisted managers with preparing board materials, reports, presentations, and proofreading documents for formatting and accuracy
Performed a variety of weekly accounting activities preparing check requests, expense reports, purchase orders, and invoices.
Marketing Manager, 02/2007 to 02/2010 Anyscale – San Francisco, CA,
Westin Brand Team Managed Starwood’s event logistics including AV, networking dinners, invite lists, F&B, hotel, registration, name badges, and travel Negotiated favorable terms and pricing agreements with resorts, hotels, vendors, and caterers to reduce yearly spending Launched Westin’s smoke free marketing campaign through a series of print and online media advertisements Analyzed ROI tactics and developed promotional plans for runWestin and WestinWorkout fitness programs Continued to strengthen the company’s brand image across all areas of website, collateral, and industry forums Monitored competitors and researched key trends in the market to enhance Starwood’s social media presence.
Education
M.A: Marketing, Expected in 2008 Iona College - New Rochelle, NY GPA:
B.A: Communications, Fine Arts, Expected in 05/2004 Merrimack College - North Andover, MA GPA:
Summary
Results-driven individual executing high profile events to generate leads, increase client engagement, and achieve revenue goals. A creative and innovative thinker who works cross functionally with product and sales to help support the customer journey.
Highlights
LinkedIn Aventri Salesforce Hootsuite Adobe Photoshop Workfront MS office Google Analytics WebEx Zoom Concur Hubspot SharePoint
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