Experienced digital marketer equal parts analytical and creative thinker with a passion for disruptive technologies, data, and storytelling. Over seven years of experience with market leaders in CRM, email marketing, mobile marketing, social media, analytics, and digital advertising. Open and clear communicator with demonstrated abilities to setting a strategic vision with disciplined execution.
Experience
Manager, Campaigns Marketing I Disney+, 09/2019 - Current Cox Automotive – Rochester, MN,
GTM planning for Disney+ onboarding, cart abandonment, engagement, at risk and winback programs contributing to 28.6M subscribers in three months
Oversee the campaigns marketing calendar collaborating across the organization to capture synergistic opportunities
Partner across marketing, product, and analytics to drive experimentation and optimizations through email, push, in-product and other customer touch points
Communicate wins and learnings across the organization to secure resourcing and prioritization
Manage one campaigns marketing manager
Growth Marketing Manager I ESPN+, 07/2018 - 09/2019 Groupon – Chicago, IL,
Refactored ESPN+ content marketing strategy with an audience-centric approach resulting in a 5% lift in premium article consumption and a 3% lift in average days streaming
Increased ESPN+ free-to-paid conversion by 2.6% leveraging on demand content to convert live event cohorts
Drove a 3% lift in influenced UFC PPV sales through narrative-driven hype campaigns in the lead up to the events
Responsible for designing and analyzing online surveys to measure brand sentiment and understand churn
Led the hiring and onboarding of 4 marketing managers
Senior Manager, Digital Marketing, 09/2017 - 07/2018 BaubleBar – City, STATE,
Lead the development and ongoing optimization of channel strategies including email marketing, paid media, and social media to increase customer engagement and LTV
Created and executed monthly retail calendar including product, promotional, and marketing strategies to meet sales plans and drive growth
Developed brand partnerships to increase brand awareness driving +30% direct traffic Year over Year (YOY)
Managed social media coordinator to drive engagement, follower growth, and site traffic
Digital Marketing Manager, Customer Retention, 06/2016 - 08/2017 BaubleBar – City, STATE,
Created Customer Lifecycle Program generating a $256K annual lift amongst Active and At Risk
customers
Won back Lapsed customers through targeted promotional messaging at a 18% conversion rate
Piloted social advertising segmentation strategy driving a positive lift at a 551% Return on Ad Spend (ROAS)
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School Attended
University of Southern California
Job Titles Held:
Manager, Campaigns Marketing I Disney+
Growth Marketing Manager I ESPN+
Senior Manager, Digital Marketing
Digital Marketing Manager, Customer Retention
Online Marketing Specialist
Global Digital Advertising & Analytics Coordinator
