Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Experienced digital marketer equal parts analytical and creative thinker with a passion for disruptive technologies, data, and storytelling. Over seven years of experience with market leaders in CRM, email marketing, mobile marketing, social media, analytics, and digital advertising. Open and clear communicator with demonstrated abilities to setting a strategic vision with disciplined execution.
Manager, Campaigns Marketing I Disney+, 09/2019 - Current
Cox Automotive Rochester, MN,
  • GTM planning for Disney+ onboarding, cart abandonment, engagement, at risk and winback programs contributing to 28.6M subscribers in three months
  • Oversee the campaigns marketing calendar collaborating across the organization to capture synergistic opportunities
  • Partner across marketing, product, and analytics to drive experimentation and optimizations through email, push, in-product and other customer touch points
  • Communicate wins and learnings across the organization to secure resourcing and prioritization
  • Manage one campaigns marketing manager 
Growth Marketing Manager I ESPN+, 07/2018 - 09/2019
Groupon Chicago, IL,
  • Refactored ESPN+ content marketing strategy with an audience-centric approach resulting in a 5% lift in premium article consumption and a 3% lift in average days streaming
  • Increased ESPN+ free-to-paid conversion by 2.6% leveraging on demand content to convert live event cohorts
  • Drove a 3% lift in influenced UFC PPV sales through narrative-driven hype campaigns in the lead up to the events
  • Responsible for designing and analyzing online surveys to measure brand sentiment and understand churn
  • Led the hiring and onboarding of 4 marketing managers 
Senior Manager, Digital Marketing, 09/2017 - 07/2018
BaubleBar City, STATE,
  • Lead the development and ongoing optimization of channel strategies including email marketing, paid media, and social media to increase customer engagement and LTV 
  • Created and executed monthly retail calendar including product, promotional, and marketing strategies to meet sales plans and drive growth 
  • Developed brand partnerships to increase brand awareness driving +30% direct traffic Year over Year (YOY)
  • Managed social media coordinator to drive engagement, follower growth, and site traffic
Digital Marketing Manager, Customer Retention, 06/2016 - 08/2017
BaubleBar City, STATE,
  • Created Customer Lifecycle Program generating a $256K annual lift amongst Active and At Risk customers
  • Won back Lapsed customers through targeted promotional messaging at a 18% conversion rate 
  • Piloted social advertising segmentation strategy driving a positive lift at a 551% Return on Ad Spend (ROAS)
  • Overhauled affiliate strategy increasing ROAS 26%, revenue 4%, and brand mentions 480%
Online Marketing Specialist, 07/2015 - 07/2016
H & M Hennes & Mauritz AB City, STATE,
  • Created over 400 online campaigns and promotions increasing related selling 21% YOY and 38% to plan
  • Managed SEM budget to drive traffic and conversion based on forecasted selling
  • Launched and led affiliate advertising pilot with 35% revenue growth
  • Acquired over 35K emails per week through advertising and in-store SMS program
Global Digital Advertising & Analytics Coordinator, 07/2012 - 07/2015
  • Planned digital, mobile, and social advertising exceeding time spent and CTR industry benchmarks 300% 
  • Identified key drivers of brand health using Boolean data logic via social listening analytics software 
  • Increased brand mentions on social media 45% through brand ambassador programs
Education and Training
Bachelor of Science: Business Administration, Expected in 2012
University of Southern California - Los Angeles, CA
  • Recipient of Disney Streaming Services' 2019 Infinity Award recognizing three employees quarterly that embody the company's core values
  • Recognized as one of the top 10 mobile advertising campaigns of 2012 by mobile marketer for virtual eyewear try on ad unit

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  • University of Southern California

Job Titles Held:

  • Manager, Campaigns Marketing I Disney+
  • Growth Marketing Manager I ESPN+
  • Senior Manager, Digital Marketing
  • Digital Marketing Manager, Customer Retention
  • Online Marketing Specialist
  • Global Digital Advertising & Analytics Coordinator


  • Bachelor of Science

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