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senior director promotion placement resume example with 17+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Career Profile

Meticulous Senior Director of On-Air Promotional Placement with 24+ years of proven experience in the managing, planning and placement of $158 million dollars worth of promotional inventory annually. Directly or indirectly manages a 16 person team which is ultimately responsible for the tactical and precise placement of a minimum of 4,500 daily promo messages across all CNN-branded News Networks. Works closely with Creative Marketing VPs and SVP to ensure that these messages are also accurately portrayed daily on all Warner Media linear platforms, including electronic billboards and all third party off-channel promotional networks. Possesses practical knowledge in the day-to-day broadcast operation for a 24-hour news network. Operates with a strong sense of urgency and has the ability to respond to and field questions, as well as resolve issues in a fast paced setting.

Core Competencies
  • Decision Making
  • Team Work/Collaboration
  • Reliability
  • Problem Solving
  • Strong Communication Skills
  • Strategic Planning
Professional Experience
08/2019 to 02/2023 Senior Director, Promotion Placement Warner Bros. Discovery | City, STATE,
  • Directs the day-to-day promotion placement & designated marketing operations of CNN & HLN
  • Manages and directs promotion placement manager, assistant manager and scheduling team for the CNN Domestic networks (CNN & HLN)
  • Directs the day-to-day promotion placement & designated marketing operations of CNN International's five feeds: (EMEA, APAC, South Asia, LATAM, North America)
  • Directs the day-to-day promotion and marketing efforts across all CNNE Espanol feeds: (Mexico, Pan Lat-Am, CNNE USA)
  • Manages and directs the senior manager of CNN International Promotion Placement, assistant manager and promotion scheduling team
  • Manages and directs the senior manager of CNNE Espanol Promotion Placement, assistant manager and promotion scheduling team
  • Responsible for the establishment of the promotional priorities for a given week, and ensures this information is disseminated to all appropriate parties
  • Oversees weekly priorities meeting for all Domestic/International/CNNE Operations Groups (On-Air / Integrated / Digital/ Analysis) and ensures all parties are in sync with current mandates
  • Issues final proof/quality control check on specified priority CNN & HLN programming schedules
  • Oversees the management of all weekly cross promotional priorities for both the Turner Legacy and Discovery networks as well as the Los Angeles Ticker platform
  • Frequently negotiates directly with Creative Marketing VPs and SVP on issues related to priorities, programming and current strategies for on-air
  • Manages the tracking of multiple Ad Sales Sponsored/Barter creative and works closely with the Senior Manager of Promo Analysis to ensure that the committed runs/GRPs are met
  • Contributes and influences key decisions in meetings that determine new software updates; enhancements to current internal procedures and processes as well as advising on application developments that involves gathering and analyzing specific research and data
  • Participates in various weekly linear platform priorities meetings to decide strategic placement for a given network
  • Serves as immediate back-up to the Vice President of Creative Marketing for all issues related to linear programming
  • In Vice President's absence, serves as the direct point of contact for all On-Air issues. (This entails the ability to field questions and provide answers and quick solutions; also attends and contributes to executive meetings as needed)
  • Recruits, interviews and hires full time staff
  • Oversees all administrative needs (Annual Reviews, Time & Labor approvals, ETO requests, etc.)
04/2015 to 08/2019 Director of Promotion Placement Warner Media, Inc. | City, STATE,
  • Directed the day-to-day promotion placement & designated marketing operations of CNN & HLN
  • Managed and directed promotion placement manager, supervisor, and scheduling team for the CNN Domestic networks (CNN, HLN)
  • Responsible for the establishment of the promotional priorities for a given week, and ensured this information was disseminated to all appropriate parties
  • Approved the daily Promo Priorities Document issued to all Domestic Schedulers for the accurate completion of their log schedules
  • Issued final proof/quality control check on all CNN & HLN promotional schedules
  • Managed and executed all weekly cross promotional priorities for our sister entertainment networks as well as the Warner Media Electronic Billboard and Los Angeles Ticker platforms
  • Served as immediate back-up to Senior Director for all issues related to linear programming
  • In Senior Director's absence, served as the direct point of contact for all On-Air issues (this entailed the ability to field questions and provide answers and quick solutions); Also attended and contributed to executive meetings as needed
04/2005 to 04/2015 Sr. Manager, Promo Placement Creative Production Turner Broadcasting System, Inc. | City, STATE,
  • Managed and assisted in the direction of the day-to-day operations of the Domestic On-Air Promotion Placement unit for the CNN, HLN & ARPT News Networks
  • Responsible for the establishment of the promotional priorities for a given week, and for making sure this information was disseminated to all appropriate parties including On-Air, Integrated, Digital and Research
  • Formulated and executed the cross-promotional plan issued to all of the sister Entertainment Networks (TBS, TNT, truTV, Adult Swim, NBA TV & Turner Sports) as well as the Turner Electronic Billboards and the Los Angeles Ticker platforms
  • Contributed and influenced key decisions in meetings that determined new software updates; enhancements to current internal procedures and processes as well as advised on application developments that involved gathering and analyzing research and data
  • Oversaw Weekly Priorities Meeting for all Domestic Operations Groups (On-Air / Integrated / Digital / Analysis) and ensured all parties were in sync with current mandates
  • Led meetings with creative production teams to prioritize promotional material for delivery and scheduling
  • Often communicated directly with the Senior Vice President on issues related to priorities, programming and current strategies for on-air
  • Managed the tracking of multiple Ad Sales Sponsored/Barter creative and worked closely with the Senior Manager of Promo Analysis to ensure that the committed runs/GRPs were met
  • Served as immediate back-up to Senior Director for all issues related to linear programming
  • In Senior Director's absence, served as the direct point of contact for all On-Air issues (this entailed the ability to field questions and provide answers and quick solutions; also attended and contributed to executive meetings as needed)
  • Oversaw all administrative needs (Annual Reviews, Time & Labor approvals, ETO requests, etc.) Also recruited, interviewed and hired staff, including seasonal and temporary employees



Education
Expected in to to Bachelor of Arts | Journalism University of Georgia, Athens, GA GPA:

Major: Broadcast News

Minor: Political Science

Tech Skills

Operations Systems (Windows); Office Suites (Microsoft Office, Microsoft Word, Outlook, Excel, Google Docs); Communication and Collaboration (AIM, SLACK, Skype)

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Resume Overview

School Attended

  • University of Georgia

Job Titles Held:

  • Senior Director, Promotion Placement
  • Director of Promotion Placement
  • Sr. Manager, Promo Placement Creative Production

Degrees

  • Bachelor of Arts

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