Marketing & Social: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+, Tumblr, SocialBakers, BrandWatch, Hootsuite, Klout, WebTrends, Google Ad Words, Google Analytics, CrowdTap
01/2014 to Current
Senior Digital Strategist DirectorGREY NEW YORK － New York, NY
Full service, global advertising agency Lead digital strategy across Procter & Gamble's COVERGIRL, Clairol and Wella brands to achieve the business objectives of increasing sales, loyalty and modernity Global planning lead for Wella responsible for research, strategy and partnering with creative to develop 360 campaigns and initiatives for client's key markets (Brazil, Turkey, Saudi Arabia & Russia) Defined Clairol & Wella's social media strategies including the tone of voice, content pillars, amplification tactics and KPIs Work with platforms such as Facebook and YouTube to develop best-in-class social media creative Leverage client relationships within P&G's marketing, research and product development teams to gain a deep understanding of the business challenges, competitive landscape and consumer behavior Research, concept and sell innovative solutions, including a mobile application to be deployed in Q1 2016, that address key business challenges and trial barriers Head integration internally with account, creative, shopper marketing, technology and analytics Develop new revenue streams for Clairol & COVERGRIL through eCRM initiatives Partner with client's P.R.
and media agencies to amplify impact of campaign and initiative work Responsible for content planning and distribution of digital assets to deliver the right content, on the right channels in the right context Created the content strategies for the upcoming global relaunch of the Wella and Clairol websites Work with Executive Strategy Director to standardize processes and deliverables for the strategy team Provide ongoing thought-leadership on trends in beauty, digital media and technology iCROSSING New York, NY Full service, global digital marketing agency owned by the Hearst Corporation.
01/2013 to 01/2014
Head of Social Media Senior Director
Oversaw the 18-person social strategy team in N.Y.
offices comprised of community managers, social analysts and social strategists.
Developed the growth and staffing plan for one of the most billable service lines in the company Created LG's global social strategy for its 3 key business units (Home Electronics, Home Appliances & Mobile) which was deployed to over 100 countries Headed the social media strategy, campaign development and execution for LG US resulting in a 250% increase in engagement and an average of 7.5MM monthly impressions after working with the client for three months Successfully lead and won new business pitches for the social team, growing the client portfolio and resulting in the social team generating 25% of the company's revenue Responsible for integrating social across bought, owned and earned channels with a specific focus on SEO, SEM, Market Research, Paid Social and eCommerce Managed relationships with key partners such as Facebook, Twitter and Google Contributed thought leadership to publications such as AdWeek, MediaPost and eMarketer.
01/2010 to 01/2012
DirectorADVANCED MEDIA VENTURES GROUP, LLC － New York, NY
Began as one of two members of the social team within the company and in 18 months helped define, implement and lead the social strategy practice at iCrossing Lead the development and execution of social media strategies for clients such as LG USA, Bed Bath & Beyond, Ally Bank and Hampton Hotels Defined and standardized deliverables for the social team including governance, social media audits, social strategies, content development and distribution plans, social tone of voice, content calendars and reports Participated in successful new business pitches helping iCrossing win new digital AOR clients Collaborated with other service lines such as SEO, SEM and Market Research to build more connected and insight driven digital strategies Spoke at industry events such as the DMA Summit, WOMMA and the iCrossing Client Summit Consulting and production firm, providing digital media strategy to the entertainment and media industries.
01/2007 to 01/2010
Nominated for two Emmys for writing and producing segments of Digital Life with Shelly Palmer, a 30-minute television show on WNBC-TV's NY Nonstop (http://www.slpco.com/digitallife/episodes.htm) Managed AMVG's key brand, Shelly Palmer, to create consistent messaging and a unique brand identity across various media platforms such as Internet, television, radio and print outlets Produced Emmy Award nominated, Media Bytes with Shelly Palmer, daily internet show and maintained email subscriptions of 350,000 subscribers Developed and implemented social networking and online strategy for AMVG's media properties, with an overall reach of 2,000,000 followers via Twitter, Facebook and LinkedIn Coordinated the overhaul of shellypalmer.com, driving web traffic to 35,000 unique visitors/mo.
Master of Business AdministrationNEW YORK UNIVERSITY, LEONARD N. STERN SCHOOL OF BUSINESS － New York, NY
Luxury MarketingBocconi University － MilanItalyLuxury Marketing
BA: Mass Communication MarketingMIAMI UNIVERSITY － Oxford, OHMass Communication Marketing