public information officer resume example with 20+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - - -

Well qualified spokesperson and communication planner experienced in developing and implementing effective communication strategies for digital, media and emergency response needs. Well-versed in updating company websites and social media platforms, authoring press responses and overseeing employee media interviews. Adept at developing media stories and garnering positive coverage for company interests. Ready to bring 20 + years of related experience to a fast-paced position with room for career growth.

  • Media Contacts Management
  • Social Media Proficiency
  • Reputation Management
  • Community Relationship Building
  • Incident Response
  • Editing and Proofreading
  • Press Release Writing
09/2021 to Current
Public Information Officer City Of Lubbock Lubbock, TX,
  • Maintain proactive media relations program 24/7, by responding to media inquiries, writing and distributing news releases, building strong relationships and monitoring media.
  • Conduct weekly radio and tv interviews with media professionals to answer questions and encourage positive public perception.
  • Plan and host press conferences to announce major news, agency initiatives or address crises.
  • Respond to crime scenes, disaster scenes and other critical law enforcement operational scenes to assist Sheriff and on-scene commanders with information dissemination to media.
  • Handle highly confidential and sensitive information with discretion and confidentiality.
  • Review incident reports prepared by patrol deputies to determine which should be rewritten for electronic distribution to media and public.
  • Produce and host live and recorded videos and other creative content for sharing across platforms.
  • Identify potential controversies to steer messaging and redirect complaints.
  • Utilize knowledge of Florida's public record law to facilitate public record requests in timely and accurate manner while ensuring that active criminal information is not disclosed
  • Act as liaison between agency personnel and press; relay agency's mission, policies, and programs appropriately
  • Research information and determine what specifically can or cannot be released to media regarding ongoing investigations
  • Ensure media files and records of all media releases are maintained appropriately
  • Write talking points and responses to requests for information.
06/2019 to 09/2021
Morning News Anchor/Reporter Sinclair Broadcast Group, Inc. New Bern, NC,
  • Co-Anchor/Managing Editor for two-hour weekday morning show, ABC 27 Sunrise.
  • Primary Anchor, producer and editor for weekday noon show, ABC 27 Midday.
  • Interviewed guests live on-air, covering breaking and timely topics.
  • Reported live on-air and on social media during major and breaking events to gather and share reactions from individuals directly impacted.
  • Fact-checked breaking news headlines by performing background research, contacting experts or witnesses and conferring with lawyers to comply with legal boundaries for sensitive stories.
  • Collaborated with producers and management to develop newscasts, promotions and teases.
  • Disseminated news content through social media for better engagement with audiences and faster reporting.
  • Provided training and frequent feedback to producers, reporters, editors and other anchors.
  • Planned and conducted research and pitched long-form stories to promote investigative news topics.
09/2017 to 05/2019
News Director Raytheon Technologies Corp Lompoc, CA,
  • Managed all aspects of WFXG’s news content across all platforms including on-air, mobile and web, producing more than 25 hours of local news weekly
  • Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
  • Successfully expanded newscasts (3.5 to 4 hours) and relaunched morning newscast with new team.
  • Reformatted both morning and late news to be more local/community oriented.
  • Successfully created and implemented plans to improve WFXG’s news product and personnel through strategic research-based process, while maintaining nearly one million dollar annual news budget.
  • Worked closely with other members of station management and their teams to develop and attain departmental and station goals; Proactively communicate news initiatives across departments
  • Oversaw updating and implementation of stations’ Breaking News, First Alert Weather Days and Operations Plan.
  • Evaluate workflow efficiencies, communicating and implementation for improvements.
  • Recruited and hired inclusive and diverse news team, aligned with news department’s mission.
09/2013 to 09/2017
Evening News Anchor/Reporter Tegna Dallas, TX,
  • Weekday evening co-anchor of 5, 6, and 11pm newscasts
  • Produced and wrote scripts for daily newscasts.
  • Produced and presented weekly franchise stories: “Taking Care of You," focused on women, parents, & consumers, in addition to a monthly franchise “STEM Teacher of the Month”, highlighting STEM teachers
  • Conduct interviews, research investigative stories, present information live in field as needed on tight deadline
  • Develop local and national relationships to provide most accurate breaking news
  • Trained and helped recruit journalists.
  • Performed various community service activities for station, including performing as master of ceremonies for public service events and as host/hostess for station events.
05/2008 to 09/2013
Communications Specialist Pioneer Electric Cooperative City, STATE,
  • Served as both spokesperson for electric cooperative with more than 13,000 members, Vice President/CEO and Board of Directors.
  • Assist VP, Marketing and Member Services with creating internal and external publications and other marketing materials including gathering, media relations, writing, editing, computer design, layout and proofreading documents.
  • Served as Editor of monthly member magazine, Alabama Living.
  • Developed interactive relationship with community, civic and governmental bodies to broaden co-op’s public relations base.
  • Planned, coordinated, and conducted Cooperative events such as, Annual Meeting.
  • Coordinated and created Touchstone Energy branding campaign for various programs featured on radio, newspaper, tv commercials.
  • Make presentations at schools, civic club meetings and other youth or adult programs.
  • Worked during emergency situations to respond to media and community while under pressure, during outages and severe weather incidents.
05/2007 to 05/2008
Anchor/Reporter WAKA-TV City, STATE,
  • Co-anchored weekday 5pm newscast and turned daily news packages.
  • Analyzed and interpreted news and information received from various sources to broadcast information.
  • Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.
  • Developed connections with public relations contacts, providing exemplary sources for news stories.
  • Served as freelance news anchor after leaving station.
03/1999 to 05/2007
Reporter/Producer/Assignment Editor WVTM-TV City, STATE,
  • Promoted several times while at WVTM.
  • Served as general news reporter for all newscasts
  • Managed investigative and special projects unit, developed schedules for production, editing and duplication for timely delivery.
  • Served as Assignments Editor, assigned story topics to reporters, oversaw scheduling of sweeps packages and in-depth reports, edited tapes, wrote and ordered graphics, coordinated packages and interviews.
  • Visited various locations for shoots and oversaw live field operations, typically supervising talent and production teams.
  • Served as field producer for breaking news stories across the country for NBC Newschannel, while coordinating coverage of major news events for fourteen network owned stations as needed.
  • Managed the internship program, formulated and assessed goals for college and high school students, policies and activities designed to implement educational objectives and performance standards.
Education and Training
Expected in 2001 to to
Bachelor of Arts: Mass Communications, Communication Management
University of Alabama Birmingham - Birmingham, AL

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Resume Overview

School Attended

  • University of Alabama Birmingham

Job Titles Held:

  • Public Information Officer
  • Morning News Anchor/Reporter
  • News Director
  • Evening News Anchor/Reporter
  • Communications Specialist
  • Anchor/Reporter
  • Reporter/Producer/Assignment Editor


  • Bachelor of Arts

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