I'm a marketing technology specialist with ten years of experience working with databases, graphics, and eMarketing tools. I have a strong passion for graphic design and would love to learn more about UX and Product Design.
I've spent nearly three years working as a dedicated liaison between our marketing and graphics team and I'm responsible for creating the majority of all of the graphical banners used in our campaigns. I enjoy working with our team to create campaigns based on their event needs and creating great looking templates with our eMarketing platform. I utilize empathy and creative visualization to work through several iterations of a project until the final version has been established and agreed upon.
I currently serve in a design focused, marketing technology support capacity at Hogan Lovells. I use Photoshop to create the majority of graphical banners for our firm's campaigns and work with users to ensure quality control for all outgoing communications.
I'm a liaison between the marketing team and graphics team and assist with ensuring imagery is on brand and adheres to our firm's brand identity. I work closely with many of the team managers to create eMarketing campaigns and surveys for our bigger events throughout the year. I work with colleagues to enter content, design, and create several iterations until the final design has been agreed upon.
I work directly with the Global InterAction manager to create new templates as needed and I'm responsible for troubleshooting and resolving code issues using HTML and CSS. I train all incoming team members to use our eMarketing platform and support all U.S. users for both Concep and InterAction CRM platforms.
In my role at McDermott I worked as a project coordinator to create weekly meeting agendas to facilitate continued project efforts for the firm's planned roll-out of InterAction. I worked with staff members to fulfill CRM and project management related requests and advised managers for data standardization best practices. I helped to create firm style guidelines and CRM best practices.
I helped to create bounceback best practices for their eMarketing platform. I also managed all data change management tickets on a daily basis and assisted the technology manager with special projects.
I worked with team managers to create and send out internal and external eMarketing communications with using Tikit, and posted all outgoing social
platform updates for the firm's Twitter account.
I created and managed all marketing contact lists for our lawyers, set up new accounts for incoming team members, and trained lawyers and assistants on a monthly basis. I worked with the marketing technology manager to create activities in InterAction based on user issues that we used to formulate solutions that were used to resolve technical issues.
I worked with several team members to resolve tickets and helped to establish our firm style guidelines, created QRG's, and training presentations.
I joined Heller Ehrman at a time when people will still very new to connected CRM applications. I was a part of four-person team that helped to pilot and rebrand the firm's CRM platform and database from the ground up.
I worked with team members and colleagues to improve data integrity by ensuring the validity of user changes and utilized data management tools to continuously improve overall data quality. I collaborated with our team's applications specialist to review and resolve InterAction issues and was responsible for coordinating user account creation and deactivation. I managed and updated all alumni data in InterAction, and worked with the InterAction Specialist to create training presentations to empower assistants to better manage their lawyer's contacts.
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