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Marketing Technology Specialist Resume Example

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MARKETING TECHNOLOGY SPECIALIST
Professional Summary

I'm a marketing technology specialist with ten years of experience working with databases, graphics, and eMarketing tools. I have a strong passion for graphic design and would love to learn more about UX and Product Design. 

I've spent nearly three years working as a dedicated liaison between our marketing and graphics team and I'm responsible for creating the majority of all of the graphical banners used in our campaigns. I enjoy working with our team to create campaigns based on their event needs and creating great looking templates with our eMarketing platform. I utilize empathy and creative visualization to work through several iterations of a project until the final version has been established and agreed upon.



Skills
  • Coding: HTML & CSS
  • eMarketing platforms: Concep & Tikit
  • Web Platforms and Tools: osCommerce, Dreamweaver, and Wordpress
  • Database management


  • Adobe Photoshop & InDesign
  • Microsoft Front Page
  • InterAction CRM
  • Microsoft Office: Word, Excel, & PowerPoint 
  • Social Media Knowledge


Work History
Marketing Technology Specialist, 01/2015 to Current
Deloitte – Rosslyn , NJ

I currently serve in a design focused, marketing technology support capacity at Hogan Lovells. I use Photoshop to create the majority of graphical banners for our firm's campaigns and work with users to ensure quality control for all outgoing communications. 

I'm a liaison between the marketing team and graphics team and assist with ensuring imagery is on brand and adheres to our firm's brand identity. I work closely with many of the team managers to create eMarketing campaigns and surveys for our bigger events throughout the year. I work with colleagues to enter content, design, and create several iterations until the final design has been agreed upon.

I work directly with the Global InterAction manager to create new templates as needed and I'm responsible for troubleshooting and resolving code issues using HTML and CSS. I train all incoming team members to use our eMarketing platform and support all U.S. users for both Concep and InterAction CRM platforms.

Senior Marketing Data Specialist, 05/2012 to 05/2013
Tiaa – NJ, State

In my role at McDermott I worked as a project coordinator to create weekly meeting agendas to facilitate continued project efforts for the firm's planned roll-out of InterAction. I worked with staff members to fulfill CRM and project management related requests and advised managers for data standardization best practices. I helped to create firm style guidelines and CRM best practices.  

I helped to create bounceback best practices for their eMarketing platform.  I also managed all data change management tickets on a daily basis and assisted the technology manager with special projects.

Lead Data Steward, 07/2009 to 05/2012
Equifax – Roanoke , VA

I worked with team managers to create and send out internal and external eMarketing communications with using Tikit, and posted all outgoing social platform updates for the firm's Twitter account.

I created and managed all marketing contact lists for our lawyers, set up new accounts for incoming team members, and trained lawyers and assistants on a monthly basis. I worked with the marketing technology manager to create activities in InterAction based on user issues that we used to formulate solutions that were used to resolve technical issues.

I worked with several team members to resolve tickets and helped to establish our firm style guidelines, created QRG's, and training presentations.

Data Steward, 09/2004 to 10/2008
Heller Ehrman LLP – City , STATE

I joined Heller Ehrman at a time when people will still very new to connected CRM applications. I was a part of four-person team that helped to pilot and rebrand the firm's CRM platform and database from the ground up.

I worked with team members and colleagues to improve data integrity by ensuring the validity of user changes and utilized data management tools to continuously improve overall data quality. I collaborated with our team's applications specialist to review and resolve InterAction issues and was responsible for coordinating user account creation and deactivation. I managed and updated all alumni data in InterAction, and worked with the InterAction Specialist to create training presentations to empower assistants to better manage their lawyer's contacts.

Education
Intro into UX Design and Visual Design Fundamentals: July 2017 - Current
General Assembly - City
HTML & CSS: Coding, Code Academy - City
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How this resume score could be improved?

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73Average
Resume Strength
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  • Measurable results
  • Strong summary
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Resume Overview

School Attended

  • General Assembly
  • Code Academy

Job Titles Held:

  • Marketing Technology Specialist
  • Senior Marketing Data Specialist
  • Lead Data Steward
  • Data Steward

Degrees

  • Intro into UX Design and Visual Design Fundamentals : July 2017 - Current
    HTML & CSS : Coding ,

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