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Marketing Specialist / Digital Communications / Website Administrator Resume Example

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MARKETING SPECIALIST / DIGITAL COMMUNICATIONS / WEBSITE ADMINISTRATOR
Career Overview

Customer-focused professional with diverse background in website administration, content management, digital marketing, customer service, marketing, sales, training, and troubleshooting. Highly motivated individual with exceptional communication, problem solving, and organizational skills. Enjoys developing, implementing, researching, and analyzing to find viable solutions to complex problems.


Qualifications
  • Web content management
  • Technical help desk
  • Project management
  • Content Management
  • Graphic design
  • Digital Marketing
  • Staff training and development
  • Effective team player
  • Deadline-driven
  • Strategic planning
  • Exceptional writing skills
  • Proficient in Adobe Suite
Accomplishments
  • Certificate of Appreciation - Lean Process Improvement Team
  • Recipient of MDOC Professional Excellence Award
  • Recipient of MDOC "Faces of Excellence" Award
  • Recipient of Phillip Hart Scholarship Award
Education
Bachelor of Science : Marketing, May 1985 Madonna University － Livonia, MI.
Work Experience
Marketing Specialist / Digital Communications / Website Administrator
September 2003 to Current Dept. of Corrections － Lansing, MI
  • Responsible for the creation, maintenance, coordination and design of the MSI website. (Author, Editor, Publisher)
  • Plans, coordinates, writes, edits, and manage text, graphic, photographic, and video content for website and digital properties.
  • Maintained 100% Sheriff Compliance Standard.
  • Created graphic images and content using Adobe Photoshop, MS FrontPage, Dreamweaver, and CMA application.
  • Managed the editorial content, design and distribution of the internal and external company newsletter.
  • Coordinated and implemented lean process improvements for customer service and return authorization procedures.
  • Monitored and reported on website traffic and performance using SurfAid and Coremetric Analytics programs.
  • Implemented Editorial Content Management Plan and Editorial Content Calendar to track sales promotions.
  • Designed and edited promotional materials to increase sales of prison industry products.
  • Developed and implemented online product catalogs reducing the cost of paper printing.
  • Published articles, promotional ads, and product campaigns for National Correctional Industries Magazine.
  • Developed templates for e-newsletters, presentations and reports.
  • Coordinated and developed training materials for sales staff and department staff.
  • Created customer satisfaction surveys and analysis to measure and identify improvements in customer service and product quality.
  • Established policy and procedures for authorization of new products, discontinued products, and engineering changes.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Implemented high-impact digital email marketing campaigns and strategies to target new customers and new markets.
  • Presented on current promotions to the public at events and tradeshows.
  • Established effective working relationships with staff, managers, and customers.
Promotional Agent / Inside Sales Representative
January 1999 to September 2003 Michigan State Industries － Lansing, MI
  • Attended local, regional, and national tradeshows for promotion of prison industry products.
  • Prepared sales presentations for state agencies, government, and non-profit corporations.
  • Created sales and marketing materials for display at tradeshows.
  • Developed product and customer surveys.
  • Prepared marketing reports and price analysis reports.
  • Developed quarterly marketing strategies and campaigns.
  • Acted as a liaison between outside sales representatives and accounts.
  • Advanced user of CRM sales management software, generating pipeline and account reports weekly.
  • Contacted new and existing customers to discuss how their needs could be met with specific products and services.
  • Quoted prices, credit terms and other bid specifications.
Technical Business Analyst
October 1997 to January 1999 Electronic Data Systems － Lansing, MI
  • End user support and help desk agent for GM employees worldwide.
  • Resolved over 30 technical calls per day with a resolution rate of 90%.
  • Provided support for hardware, software, and Network connectivity issues.
  • Assisted customers with troubleshooting MS Office suite applications, Windows platforms, Corel Office Suite, MS Exchange, MS Outlook, and other messaging software applications.
  • Completed on-line certifications in MS Office Suite applications.
  • Trained technical helpdesk support agents.
Training Coordinator
June 1994 to October 1997 Ford Motor Company － Dearborn, MI
  • Trained Ford suppliers on parts production and submission software application.
  • Traveled out-state to supplier sites for direct hands-on training.
  • Assisted in the design and development of customer training manuals, and instructional videos.
  • Developed monthly reports to track supplier training progress.
  • Coordinated training manual revisions and procedure changes.
  • Provided customer service and follow-up using teleconferencing, instructional video, and telephone training.
Computer Skills
  • Adobe Forms Designer CS5, Adobe Photoshop CS2, MS Frontpage, Dreamweaver, Corel Draw Suite
  • Microsoft Office Suite: Access, Excel, Powerpoint, Word, Macromedia Fireworks, GovDelivery Software
  • Adobe creative suite, Adobe Professional, iContact, Survey Monkey, GovDelivery
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Resume Overview

Companies Worked For:

  • Dept. of Corrections
  • Michigan State Industries
  • Electronic Data Systems
  • Ford Motor Company

School Attended

  • Madonna University

Job Titles Held:

  • Marketing Specialist / Digital Communications / Website Administrator
  • Promotional Agent / Inside Sales Representative
  • Technical Business Analyst
  • Training Coordinator

Degrees

  • Bachelor of Science : Marketing , May 1985

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