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Marketing Specialist Resume Example

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MARKETING SPECIALIST
Summary

To become part of a team that would challenge and support the organizational, interpersonal, technical and communication skills that I possess. I am seeking a position that will provide professional opportunities that would allow me to be part of a successful company.


[Job Title] excelling in both online and offline marketing. Superb communicator with talent in vendor management and social media marketing.

Talented [Job Title] well-versed in identifying market trends and customer needs to create highly-targeted marketing campaigns.

Highlights
  • Brand development
  • CRM understanding
  • Brand recognition optimization
  • Copyediting
  • Interactive marketing

  • SalesForce
  • Strategic media placement
  • Skilled negotiator
Experience
11/2009 to 10/2015
Marketing SpecialistWalgreens Corporate Offices － Deerfield, IL
  • Vendor collaboration on item pricing and retails.
  • Analysis of space data to determine placement of items.
  • Drive production by designing layout, imagery and copy.
  • Manage new product requests.
  • Collaborating with purchasing to ensure inventory is managed.
  • Establish effective work relationships with leadership and cross-functional teams.
  • Analyze data to determine the demographics and buying trends of current and potential customers.
  • Develop strategies on quicker ad plan data and work in house and with third party to create.
  • Ensure accuracy of ad pricing, copy, layout, electronic ad files, point-of-sale signage and versioning.
  • Work with internal and external contacts to adjust items and pricing due to local inventory, regional cost variations and local market initiatives.
  • Work with complex production schedules for concurrent ad phases and or month long programs with rolling deadlines.
  • Maintain knowledge of all current and future events to ensure changes are updated on all events as needed.
  • Ensure all accuracy of ad items and ad copy to avoid customer confusion and prevent legal issues.
  • Working within corporate systems to help maintain all items and manage pricing related issues.
02/2007 to 11/2009
E-Procurement SpecialistWalgreens Corporate Offices － Deerfield, IL
  • Analysis of data, results, and savings.
  • Using current and previous history with competitive market strategies to determine cost data.
  • Providing technical leadership on application on complex projects involving various departments.
  • Assess the key areas of our tool functionalities, processes, and supplier collaboration.
  • Deliver best practices based on innovative category manager deployments.
  • Provide assistance to the buyer to source the material strategically by leveraging spend consolidation.
  • Helping initiate e-reverse auctions through our auctioning tools and directly using out E-Procurement systems facilitate purchasing from the preferred suppliers.
  • Structuring auction tool to help in reducing the non-compliance and maverick spend.
  • Conducting e-reverse auctions, such as English Reverse, Japanese Reverse Auctions, and Dutch Auctions, and different forward auctions, whichever is best suited for the items in question.
  • Developed parameters, established communication with current and potential suppliers.
  • Leadership on RFx models such as (ITB-Invitation to Bid, RFP- Request for Proposal, RFQ- Request for Quote, RFI- Request for Information) Analyzing direct and indirect spend and collaborating with management to provide best cost saving practices.
07/2005 to 02/2007
Beauty and Fashion Purchasing CoordinatorWalgreens Corporate Offices － Deerfield, IL
  • Work together with category managers and basic department coordinators, assisting them with promotional planning and new items for merchandising.
  • Setting up new items through AIS (Automatic Item Set-Up) for different promotional time frames and the basic department.
  • Multi-tasking by handling items for resets and revisions, as well as, maintaining meetings for a more structured and organized environment.
  • Evaluating data (such as thirteen week average, fifty-two week average) to determine what products are to be promoted within our ads.
  • Handle import items by creating Letters of Credit for payment of goods being purchased.
  • Working one-on-one with replenishment buyers learning CML, forecasting, etc, to help in providing future ad dates and item peaks.
07/2004 to 07/2005
Corporate Purchasing CoordinatorWalgreens Corporate Offices － Deerfield, IL
  • Creating purchase orders for specific distribution centers, as well as, Walgreen Stores.
  • Work together with category managers, assisting them with current vendors and potential vendors.
  • Analyzing data based on weeks on hand, five week and ten week averages; creating orders and spreadsheets that fit within the figures indicated and evaluated.
  • Establishing a relationship with vendors, such that important information regarding items that are bought from the specific vendors, are billed and received correctly.
  • Used a high level of client skills to handle extreme situations of shortages and outs within stores, districts and distribution centers.
  • Knowledge of different bids and being part of a process of accepting a new vendor, such as the steps and terms of agreement.
07/1998 to 07/2004
Service Administrator/Photo Specialist/Cosmetics SpecialistWalgreens Inc － Wheeling, IL
  • Work in different departments such as Pharmacy, Cosmetics, and helped manage resets and revisions within those departments.
  • Work closely with management to create the best environment for employee training strategies and enhance our customer service performance.
  • Manage price changes and marketing of new items within marketing guide.
  • Serve as liaison to different stores, to help prepare for new store openings.
  • Organize and Regulate products by placing weekly orders.
  • Working alongside SIMS coordinator to regulate on-hand quantities in certain departments.
Education
May 2004
Bachelor of Social WorkUniversity of Illinois in Chicago Jane Addams College of Social Work － Chicago, IL
Skills

ad, ads, ad copy, basic, competitive, Credit, client, customer service, designing, Dutch, employee training, English, forecasting, functional, inventory, Japanese, layout, Leadership, legal, Letters, market strategies, marketing, market, meetings, merchandising, Multi-tasking, pricing, processes, Procurement, Proposal, purchasing, RFI, RFP, SIMS, spreadsheets, structured

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Resume Overview

Companies Worked For:

  • Walgreens Corporate Offices
  • Walgreens Inc

School Attended

  • University of Illinois in Chicago Jane Addams College of Social Work

Job Titles Held:

  • Marketing Specialist
  • E-Procurement Specialist
  • Beauty and Fashion Purchasing Coordinator
  • Corporate Purchasing Coordinator
  • Service Administrator/Photo Specialist/Cosmetics Specialist

Degrees

  • Bachelor of Social Work

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