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Marketing Specialist Resume Example

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MARKETING SPECIALIST
Summary
Dynamic marketing professional with more than 4 years of Marketing experience working with B2B and B2C companies. Creative and innovative team player with strong interpersonal skills.

Experience
Marketing Specialist11/2014 to CurrentCompany NameCity, State
  • Manage all marketing functions for the company including content creation, website and general functions, email marketing, event coordination, Microsoft Dynamics CRM, social media, high-level strategies (territory expansion, career development, new employee recruitment)
  • Develop effective internal processes and SOPs to increase the efficiency of CRM workflows and forms, Sales and Marketing cycles
  • Act as the company resource on all Marketing and branding inquiries
  • Collaborate regularly with the internal Engineering, Production, Purchasing, Sales and HR teams to deliver and identify relevant and measurable content and design to engage current customers and future prospects
  • Assist internal teams with LinkedIn functions and ad hoc projects: Sales Navigator, InMail, LinkedIn ads, job postings, new hire announcements Manage the strategy, design and development of all digital marketing campaigns and assets to increase lead generation and brand awareness
  • Create and ensure marketing material and campaigns are optimized for branding, impact, SEO, conversion and continued success
  • Perform monthly and quarterly reporting and insights within MS Dynamics CRM to track campaign effectiveness, ROI and identify new customer opportunities
  • Organize and coordinate all aspects of yearly trade shows including vendor management, booth set-up and take-down, booth materials and robot demos
  • Manage the website redesign from launch to completion: vendor management and selection, content creation, photo and video database compilation and project timeline
  • Manage and implement quarterly Business Development and Sales meetings to ensure the teams are up-to-date and informed of any high-level Marketing strategies and campaigns
  • Develop whitepapers as needed: MS Dynamics CRM Guide, Guide to LinkedIn, Client Appreciation Strategies, Automation GT Social Media Strategy (by channel)
  • Maintain an up-to-date editorial calendar and budget to accurately reflect high-level and detailed campaigns to increase brand awareness, lead generation and client retention
  • Organize internal company events: client and vendor Lunch and Learns, company culture.
Web Content and Social Media Marketing Specialist04/2014 to 09/2014Company NameCity, State
  • Managed the social media accounts: Facebook, Twitter, Google +, and LinkedIn and worked closely with the Marketing, Legal, and Regulatory teams to ensure content was compliant with FDA regulations
  • Worked with the PPC agency to successfully launch Google and Bing ads for the company that targeted new customers to our website
  • Worked alongside our Media Producer to create a viral social video for our social pages that centered on the new Miss Idaho in the Miss America competition who wears the t:slim®
  • Created bi-monthly newsletters that went out to over 5,000 subscribers that featured topics ranging from product features to newsworthy pieces
  • Attended trade shows and live tweeted from those events to capture the valuable information for our followers
  • Utilized Hootsuite for social updates and targeting options, Moz and Google Analytics for up-to-date analytics, and SumAll for the reporting and analytics for Tandem's social channels
Inbound Marketing Specialist05/2013 to 04/2014Company NameCity, State
  • Managed the company blog, Executive Street, and the 5 main social media channels for the headquarters: Facebook, Twitter, YouTube, LinkedIn, and Google +
  • Organized the efforts to communicate and reach out to potential and current guest bloggers
  • Grew social media engagement, following and activity by over 50%
  • Worked with online marketing team to implement new and innovative ideas including Facebook contests to promote upcoming events
  • Worked with the SEO agency to successfully launch the new Vistage website
  • Managed and performed the optimization of a large part of the new website
  • Utilized Hootsuite for social updates, Moz and Google Analytics for up-to-date analytics of Vistage.com and SumAll for the reporting and analytics of the Vistage social channels
  • Created a custom whitepaper for the Executive Street guest blog
Instructor03/2013 to 05/2013Company NameCity, State
  • Led a discussion with students about how businesses are affected by social media and how those sites can be utilized for online marketing strategies
  • Spoke about social media marketing and how it can affect businesses (including online traffic, word-of-mouth publicity, and ability to be transparent with customers)
  • Discussed about the ways to optimize social media sites and how the sites affect SEO and traffic Instructed on the best practices for each social site as well as blog writing (taught students how to effectively use these tactics in their own businesses and to simply promote themselves).
  • Topics included Facebook, Twitter, YouTube, LinkedIn, Google +, and Pinterest and blogging.
Project Manager/Social Media Manager09/2012 to 05/2013Company NameCity, State
  • Managed, optimized and set-up over 50 client social media profiles
  • Utilized Hootsuite and Wildfire to engage on social sites and launch viral campaigns
  • Maintained close relationships with clients to develop a custom and unique social media calendar for each month to keep up-to-date on key initiatives
  • Allowed for growth within the social media communities, engagement between communities and clients
  • Created custom social and blog content to increase engagement and thought leadership within the companies' industry
  • Created and presented campaign results: compiled key metrics to offer insights into effectiveness
  • Consulted with clients about new strategies and provided Best Practices documents 
Marketing Associate, Internship01/2011 to 06/2011Company NameCity, State
  • Worked directly with the Sponsorship Director to implement sponsorships between local and national businesses and the Cal Poly Athletics department
  • Attended Cal Poly sports games and advertised sponsored companies
  • Wrote press releases and sponsorship agreements as needed 
Education
Bachelor of Science: Journalism (Public Relations)California Polytechnic State UniversityCity, State
Minors: English, Industrial Technology
Accomplishments
Published Work: Marketing Dietary Supplements: Public Relations and the Ability of Pharmaceutical Companies to Retain and Develop Consumer Relationships
Skills
Product Design: Adobe Photoshop, Illustrator, InDesign, Pixlr.com  
Digital Marketing: Twitter, Facebook, WordPress, Google +, LinkedIn, Pinterest, Hootsuite, Google Analytics, SumAll  
CRM Management: Microsoft Dynamics  
Email Marketing: ClickDimensions
Other: Microsoft Office Suite

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Resume Overview

School Attended

  • California Polytechnic State University

Job Titles Held:

  • Marketing Specialist
  • Web Content and Social Media Marketing Specialist
  • Inbound Marketing Specialist
  • Instructor
  • Project Manager/Social Media Manager
  • Marketing Associate, Internship

Degrees

  • Bachelor of Science : Journalism (Public Relations)

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