marketing specialist resume example with 10 years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
Professional Summary

Industrious Marketing Specialist offering 8 years of marketing experience along with a decisive, punctual and hardworking approach. Talent for devising creative strategies that go beyond the standard. Demonstrated knowledge of graphic design, project creation and project management.

  • Digital marketing
  • Metal fabrication marketing background
  • Communications management
  • Analytics and SEO
  • Campaign development and management
  • Graphic design
  • Database Management
  • Adobe CS6 knowledge
  • MS Office
Work History
02/2015 to Current
Marketing Specialist Sidley Austin Llp Century City, CA,
  • Planned, designed, and executed digital events, resulting in 136% increase in qualified leads.
  • Developed campaigns and specific marketing strategies.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Tracked key metrics and developed spreadsheets and data models.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Completed in-depth reviews of market conditions and customer preferences for metal fabrication products.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Developed physical and digital, including video, advertisements with impactful messages to stimulate engagement and reach target audiences.
  • Maintained high level of understanding of industry standards and trends.
  • Hosted webinars and training videos to communicate nationwide promotions.
  • Monitored trends in social media, industry and competitive landscape to create new material.
  • Researched analytical data from national reports to identify customer purchase objectives.
  • Designed dynamic print ads, point of sale pieces and marketing proposals for management and sale teams.
  • Collaborated with external creative agencies to produce and distribute marketing materials.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Generated attractive and consistent graphic designs for use in all types of marketing.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Managed company standards for all marketing collateral and oversaw consistent application.
  • Came up with unique and innovative ideas for product branding.
  • Analyzed data from previous and current marketing campaigns to improve future results.
  • Used Photoshop, Illustrator, Spark, InDesign, and After Effects to create and provide marketing materials.
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
  • Improved click-through rates, conversion and other important KPIs with strategic approach.
  • Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
  • Boosted brand awareness by establishing strong web and social media presence.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
  • Created wide range of digital assets such as rich media online ads and micro websites.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Built, implemented and updated effective SEO strategies.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Implemented updated contact management procedures to rectify issues in data collection and analysis, resulting in increased engagement and CTR.
  • Collected demographic and behavioral data using various research methods to broaden results and optimize marketing strategies.
11/2014 to 07/2016
Freelance Graphic Designer Reachmobi Bonita Springs, FL,
  • Developed collateral such as display, marketing and packaging materials to support product branding strategies.
  • Used Photoshop, Indesign and Illustrator to create images and layouts for over 60 projects.
  • Developed creative design for marketing packages, including print materials, brochures, banners and signs.
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.
  • Employed design fundamentals when selecting typography, composition, layout and color in design work.
  • Created broad range of work using various design techniques.
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Created digital image files for use in digital and traditional printing methods.
  • Completed final touches for projects such as images sizes and font selection.
  • Applied knowledge of production to create high-quality images.
  • Developed print materials such as brochures, banners and signs.
  • Created aesthetically-pleasing advertisements that complemented products.
  • Designed website layouts, templates and unique branded looks.
02/2012 to 02/2015
Telemarketer Spectrum Findlay, OH,
  • Made average of 30 outbound and inbound calls per day.
  • Overcame objections using friendly, persuasive strategies.
  • Opened new accounts and documented personal and demographic information in system.
  • Delivered scripted sales talks to customers reached via manual dialing systems.
  • Provided information about available products and services including upcoming events and machine-wellness check-ins.
  • Generated minimum of 5 new leads each day
  • Set up appointments for field representatives with interested customers according to schedule availability.
  • Escalated concerns or problem calls to management staff.
  • Performed cold calling and outreach to build sales pipeline.
  • Troubleshot any issues and escalated issues to proper department.
  • Answered questions with knowledgeable responses.
  • Skilled at client management software and computer dialing.
  • Recorded contact information of customers and potential customers.
05/2011 to 02/2012
Front Desk Manager Radisson Hotel Group Omaha, NE,
  • Protected guest valuables with main safe or in individual boxes to maximize security.
  • Held quarterly office meetings with staff to answer questions, resolve issues and keep employees informed of changes.
  • Planned coverage needs and organized services to support incoming special events.
  • Provided responses to guest reviews on TripAdvisor, and other websites within 48 hours.
  • Resolved guest complaints by addressing issues with rooms promptly.
  • Coordinated with room service, housekeeping, maintenance and security to meet all guest needs.
  • Investigated auditing discrepancies by reconciling cash drop and credit card transactions.
  • Performed concierge services for guests as needed.
  • Created lasting relationships with guests that built loyalty and drove hotel revenue.
  • Managed all front desk tasks, including maintenance of client records and lab data.
  • Provided services efficiently and with high level of accuracy.
  • Maintained transaction security by verifying payment cards against identification.
  • Maintained financial accuracy by collecting deposits, fees and payments.
  • Checked guests in out of hotel, made reservations and processed payments.
  • Prepared weekly employee work schedules for 8 team members ensuring all shifts received adequate coverage.
  • Trained new staff on correct procedures, compliance requirements and performance strategies.
  • Handled tasks and responsibilities for front office employees during periods of understaffing.
  • Oversaw all front desk operations with eye for hotel reputation, staff productivity and operational efficiency.
  • Followed company security and check-in policies and procedures and reported suspicious activity to the Hotel Manager.
  • Balanced hotel accounts at end of day.
  • Responded to telephone, email, and in-person inquiries regarding reservations, hotel information and guest concerns.
  • Kept accounts in balance and ran daily reports to verify totals.
  • Increased customer service ratings through personable service.
  • Ran reports detailing daily actions, including guest numbers, accounting expenses and income and room service usage.
  • Resolved guest issues with rooms or reservations with knowledgeable and friendly service.
  • Reported facility and room maintenance problems to appropriate personnel for immediate remediation.
  • Answered multi-line phone system to respond to inquiries and transfer calls to correct departments and personnel.
  • Greeted guests at front desk and engaged in pleasant conversations while managing check-in process.
  • Anticipated guests' needs and responded to all requests within reasonable amount of time.
Expected in 05/2012
Bachelor of Science: Apparel And Textiles
Kansas State University - Manhattan, KS,
  • Minored in Marketing
  • Member of National Honor Society
  • Graduated magna cum laude

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Resume Overview

School Attended

  • Kansas State University

Job Titles Held:

  • Marketing Specialist
  • Freelance Graphic Designer
  • Telemarketer
  • Front Desk Manager


  • Bachelor of Science

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