Hardworking Marketing Specialist with demonstrated knowledge of graphic design, copywriting and project management. Bringing 25 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies.
Skills
Campaign development experience
Marketing strategy
Pricing structures knowledge
Expert in public relations, excel, power point
Education and Training
Kingston High SchoolKingston, NYExpected in 06/1985 ā āHigh School Diploma: - GPA:
Ulster County Community CollegeStone Ridge, NYExpected in ā ā:Business - GPA:
Richard The !st Beauty SchoolKingston, NY , Expected in 10/1987 ā āHigh School Diploma: - GPA:
Experience
Cambria - Marketing Project Assistant Salt Lake City, UT, 03/2021 - Current
Supervised external branding strategies for purpose of single message output.
Organized meet and greet events to establish community relationships and maximize marketing strategies.
Researched consumer opinions and marketing strategies in collaboration with marketing team personnel.
Developed innovative product solutions grounded in clear understanding of customer needs.
Developed direct mass mailings which resulted in 30% growth of customer base.
Assisted clients in determining and elevating marketplace positioning.
Worked as part of 4-person team to develop innovative branded marketing collateral for use by sales team.
Drafted reports and presentations to illustrate research findings.
Measured and evaluated customer and employee satisfaction to identify areas in need of improvement.
Managed customer digital marketing strategies to meet client goals and objectives.
Assessed consumer needs and buying habits to identify potential markets and product demand variables.
Forecasted and tracked marketing and sales trends.
Gathered competitor data, analyzing pricing, product sales and marketing strategies.
Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
Managed client marketing strategies and product promotion campaigns.
Marjorie Doyle Rockwell Center - Sr Secretary City, STATE, 03/2019 - Current
Received and routed incoming calls and correspondence to promote timely communication.
Scheduled conferences and associated travel arrangements, including hotel, airfare and ground transportation.
Prepared packages for shipment by generating invoices and setting up courier deliveries.
Managed multiple calendars and contacts within excel,
Opened, sorted and responded to routine correspondence on behalf of business leaders to facilitate communication and streamline processes.
Oversaw office inventory by restocking supplies and submitting purchase orders.
Conducted market surveys and industry studies to identify need and demand for new clientele.
Created and updated excel spreadsheets to track fire drills and petty cash data for Managers use.
Coordinated communications, including taking calls, responding to emails and interfacing with clients.
Kept office equipment functional and supplies well-stocked to promote efficient operations.
Drafted and corrected professional business letters, internal memoranda and less formal email communication.
Sorted and distributed business correspondence to correct department or staff member, reducing dropped communications and enabling faster responses to key requests..
Assisted production and distribution of memos, newsletters, email updates and other forms of communication.
Verified operation of office equipment by completing preventive maintenance requirements and calling for repairs.
Completed supply orders and maintained appropriate levels of office supplies.
Fostered productivity by coordinating itinerary and scheduling appointments.
Checked office supplies stock and placed orders to maintain levels.
Maintained office safety by screening visitors, updating logs and issuing temporary passes.
Maintained organized filing system of paper and electronic documents.
Established clear and consistent administrative procedures to minimize errors and avoidable delays.
Sysco - Inside Sales Coordinator City, STATE, 12/2014 - 04/2019
Developed key sales materials, including proposals, slides, analysis and oral presentations.
Partnered with cross-functional teams, including marketing, planning, ecommerce, accounting and operations to meet account needs and requests.
Communicated with external accounts regarding contract agreements, extensions and compliance issues.
Managed, developed and tracked launch plans for all new products in conjunction with internal partners, accurately forecasting quantities and delivering launch assets.
Supported international team outside of assigned territory with projects and special requests as needed.
Identified new potential customers and negotiated business conditions.
Collaborated with domestic sales team to understand US best practices and drive brand standards and operational excellence among international accounts.
Supervised and implemented collection of all account orders within territory, working closely with operations team to ship all open orders timely.
Conducted international visits to research marketplace, meet partners and observe operations, identifying areas for improvement and recommending growth strategies.
Assessed, optimized and elevated operations to target current and expected demands.
Interacted with prospects and customers at various events, including trade shows, seminars and workshops.
Met with each associate to establish realistic monthly sales goals.
Extended existing customer relationships through extensive communication and tried-and-true marketing strategies.
Improved productivity initiatives, coordinating itinerary and scheduling appointments.
Directed schedule of weekly projects and anticipated timelines for milestones and completion dates.
Identified new markets for penetration by carefully researching potential customers' buying habits.
Automated office operations, managed client correspondence and tracked records.
Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
Reviewed customer complaints to determine appropriate methods for resolution.
Collaborated with other Account Executives in meetings to brainstorm new ideas and discuss best ways to handle production issues.
Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
Motivated sales professionals by delivering positive reinforcement and constructive feedback.
Contacted prospective customers while attending industry and community events.
Educated customers on product features and technical details to highlight benefits.
Generated more than 4-5 leads per week and pursued appointment opportunities to convert prospects into new customers.
Answered customers' questions about products, prices and availability.
Followed-up with customer after sale to identify and resolve service, account or technical issues to maintain customer satisfaction.
Effectively communicated with customers and prospects, helping to build lucrative and lasting business partnerships.
Delivered quick follow up and issue resolution with customers by returning phone calls and emails within -2 hour period.
Contacted new and existing customers to discuss how specific products can meet individual needs.
Utilized extensive research skills and highly developed listening talents to effectively resolve customer issues.
Liaised with vendors to coordinate delivery schedules and promote customer satisfaction.
Processed orders and reviewed accounts to ensure correct pricing, quantities and shipping data.
Investigated sales and service issues to provide effective resolutions.
Demonstrated exceptional consultative selling skills from initial rapport to needs assessment to solution delivery.
Liaised between outside sales representatives and 25 accounts to optimize customer service.
Contacted new and existing customers to discuss product and service solutions.
Exceeded daily customer call quota by 15% by measuring input against goal and holding self accountable.
Responded to over 50 customer inquiries quickly and professionally to maintain customer satisfaction.
Maintained detailed account records and contact logs in Excel to facilitate sales process.
Leveraged interpersonal skills to conduct 20 business to business telephone sales weekly.
Cultivated and strengthened customer relationships to drive revenue growth.
Generated 3-4 leads weekly by targeting desired customers at different demographic locations and collecting important information about needs and preferences.
Accomplishments
Consistently maintained high customer satisfaction ratings.
Promoted to due to quick learning and building solid relationships with people that achieved selling more apartments to clientle.
Recognized as Employee of the month for outstanding performance and team contributions.
Activities and Honors
Member, Small Business Association (2008 - present)
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