Marketing Communications Analyst/Marketing Specialist Resume Example
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MARKETING COMMUNICATIONS ANALYST/MARKETING SPECIALIST
Summary
A marketing communications leader with large-scale knowledge of the B2B marketing landscape. Maximizing a company brand and managing integrated marketing communications through the implementation of the strategic marketing communication plans. Map creative, successful communication sourcing through multiple mediums increasing brand positioning within target markets as well as new and adaptive markets. Align a big-picture perspective with a marketing message delivering a consistent brand image with high-impact compelling content driving growth while increasing brand presence.
Highlights
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Accomplishments
Parker Hannifin Corporation | Hydraulic Fuel & Filtration Division
- The 2014 CleanDiesel Campaign resulted in a contract with the world's largest producer of gold, Barrick Gold Corporation.
- Managed Parker Velcon pre- and post-event press for PowerGen 2014: resulted in 100% ROI on show floor and an additional $134K post-event.
- Media and PR coverage increased 120% for the 2015 new product launch, icount Campaign.
- Persuaded executive leadership to approve the 2015 fiscal year marketing communications budget totaling $830K (July/June), which consistently operated within a 1% variance each month.
Marketing Communications and Event Consultant
- PETacular Magazine: Served as a freelance writer for the magazine as well as boosted advertising sales and advertorials. Assisted on booth sales for the magazine's annual community event, whereby increasing booth sales 33% and advertising for the event by 40%. Largest contribution to the event was a national sponsorship with Comfort Dental, which increased sales revenues by an additional 20%.
- Bergmeyer (Driggs, ID): Contracted to re-brand Bergmeyer Furniture Manufacturer, Inc. As a direct result of the pre- and post-event campaign promotions for the Hospitality Design Show 2005 (HD05), Bergmeyer saw an increase in revenues by 15% at the end of 3Q05. Three top leads from HD05 converted into long-term contracts by 4Q05. Achieving all of Bergmeyer's short-term ROI goals and re-branding goals.
Dreampower Animal Rescue
- Consumer (donor) relationship marketing-resulting in an increase in local donor and gift giving by 20%.
Electronic Evidence Discovery, Inc.
- Improved event traffic for the enterprise software solutions company at the International Legal Technology Association (ILTA) Conference 2006 by 30%, while top newly captured leads came in at 13% leading to at least a single quarter million dollar contract and a half million-dollar contract.
MinervaHealth
- Closed MinervaHealth's largest multi-million dollar contract with Tenet Healthcare, as a result promoted to Marketing Manager and led a profitable inside sales team contributing to 8% of new enrollment per month from the Tenet Healthcare system.
- Exceeded monthly marketing goals and objectives; consistently operating 15% under the marketing budget through the development of a categorical plan for digital and print communications.
Experience
The Scalable CompanyAustin , TXMarketing Communications Analyst/Marketing Specialist05/2012 to 08/2015
- Managed and initiated the strategic marketing communication plan
- Developed and managed the integration and the collating of more than 24 literature documents into four catalogs streamlining the division markets for the sales teams.
- Developed the division's first a brand identity, including a distinctive graphic style and tone, for all division communications.
- Edited and revised all marketing content to guarantee the highest quality of writing.
- Managed the division's first public relations and editorial calendar, securing four media articles and two editorial interviews in support of the division.
- Developed a brand identity, including a distinctive graphic style and tone, for all company communications.
- Wrote and edited company whitepapers, emails, newsletters, and web content.
- Build communication framework for goals and objectives working cross-functionally with global marketing and sales team including Business Unit Development and Product Marketing teams on all product and division campaign strategies.
- Developed new product launches and key message development on the annual strategic marketing communications plan.
- Managed and mentored three global event teams: N.AM, EMEA, and APAC.
- Provide on-site event management as well as ensure on-site media and public relations management by continuing to build upon Division presence as a leading expert in the industry.
- Developed annual marketing communications budget and managed spends for ease of reconciliation and analysis.
- Additional web tracking metrics and analysis for print and online advertising metrics.
- Performed post-event attendee surveying and evaluations on comparative analysis from previous years, measuring the overall event success and return on investment (ROI).
- Key Performance Indicators (KPIs) for events measuring lead conversion rates, cost per lead, attendance levels year-on-year, pre- and post-event response rates, and event payback ratio.
Hargray CommunicationsTifton , GAMarketing Communications and Event Consultant while working on undergrad degree01/2005 to 05/2012
- Provided event and marketing communications consulting: Worked with dynamic organizations providing marketing communications expertise in the areas of brand management, event management and strategic planning, creative direction, project management and production as well as analysis on the long-term and short-term goals and objectives unique to each client's industry and product.
- Final reporting provided clients with lead analysis data, KPIs, and ROIs.
- Cloud Foundation: Contracted to expand the non-profit's work through supporting the Assistant Director and Executive Director, Ginger Kathren's, Academy award winner co-producer and cinematographer for the Discovery Channel Documentary-Spirits of the Rainforest, in expanding public speaking engagements by providing event management logistics, audio visual and sound, and event budget management.
Dreampower Animal RescueCity , STATEMarketing Manager05/2006 to 03/2009
- Developed and implemented tactical marketing communications plan to build community brand awareness through increased event presence, broadcast advertising, promotional give-a-ways, press releases, and social media campaigns.
- Lead the analysis and reporting of performance metrics in the local market and against key competitors in building a strategic marketing communications plan aligned with local market segmentation resulting in a need to increase brand awareness to the local market by as much as 40%.
- Managed web content and measured social media impacts to increase mission awareness and donor database.
Electronic Evidence Discovery, IncCity , STATEMarketing Coordinator06/2005 to 02/2006
- Responsible for the Marketing Communications and Event Portfolio: The marketing communications tactical plan including development of marketing material for sales, response to RFPs, event planning and management, ROI, and analysis for the enterprise software solutions and ediscovery firm.
MinervaHealth - Jackson Hole, WYCity , STATEMarketing Manager/Marketing Coordinator10/2002 to 11/2004
- Developed and managed company's first formal employee communications system to distribute company news and critical information.
- Worked closely with clients during the final implementation phase and to obtain client testimonials the first quarter following implementation.
- Wrote original content for the official company website.
- Provided strategic support to sales through the clear communication of the value proposition and key messaging behind MinervaHealth's ConsumerHealthcare platform.
- Develop and managed the MinervaHealth brand image by promoting and guaranteeing the clear and consistent communications of the marketing and sales initiatives.
- Wrote newsletter marketing copy and presentation materials for special projects.
- Wrote and edited company whitepapers, emails, and newsletters.
- Developed a brand identity, including a distinctive graphic style and tone, for all company communications.
- Managed customer relations management and database management.
- Managed and responded to incoming RFPs.
- Web Team Lead responsible for the HTML, content marketing, and analysis.Determined the most efficient approach was to divide the team into three focused groups: corporate Web design and development, SEO/SEM tactics, and Web analytics.
Education
Bachelor's in communication:Communication2011University of Colorado, City, State
Pursuing master's in communication with one year completed.
Affiliations
American Marketing Association
- Member since 2012
Skills
Advertising, B2B Marketing, Brand Management, Editorial, Leadership, Team Lead, Logistics, Managing, Market Strategies, Marketing Communications, Organizational Communications, Market Positioning, Product Marketing, Public Speaking, Technical Writing, and Training and Communication Materials.
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Resume Overview
School Attended
- University of Colorado
Job Titles Held:
- Marketing Communications Analyst/Marketing Specialist
- Marketing Communications and Event Consultant while working on undergrad degree
- Marketing Manager
- Marketing Coordinator
- Marketing Manager/Marketing Coordinator
Degrees
- Bachelor's in communication : Communication 2011
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