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Marketing Automation Specialist Resume Example

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MARKETING AUTOMATION SPECIALIST
Professional Summary
Well-experienced detail-orientated digital marketing leader with a comprehensive background in lead generation, tactical and strategic planning and e-mail marketing automation. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.
Skills
  • Self-Starter
  • Analyze Campaign progress and results
  • Marketing Automation
  • Knowledge of email policies
  • Passion for learning/using technology
  • Help Drive Revenue
  • Campaign Testing
  • Agile Marketing
  • Experience in Salesforce.com
  • Team Player
  • Social media engagement
  • Creative and innovative
  • Digital marketing
  • Natural leader
  • Strategic marketing
  • Strategic thinker
  • E-mail campaigns
Accomplishments
  • Increased closed won opportunity revenue by 20% by focusing on lead scoring and sending better qualified leads to sales.
  • Contributed to a record year on website revenue in 2015/2016
  • Created new integration programs that forward leads to sales much faster
  • Consistently commended by upper management for spearheading and leading a team that consists for Marketing and Sales to strengthen the relationship
Work History
Marketing Automation Specialist02/2015 to Current
Brady Corporation – Milwaukee, WI
  • Developed and implemented campaigns for automated email and pay per click advertising
  • Managed over 40 users on the Eloqua platform (marketing users and sales users)
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Completed monthly KPI reviews.
  • Updated and implemented a sales and marketing lead funnel to manage each stage of the funnel
  • Worked on a scrum team for Agile Marketing.
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Coordinated and participated in promotional activities and trade shows.

Integrated Marketing Specialist09/2013 to 01/2015
ManpowerGroup – Milwaukee, WI
  • Expanding the use of ExactTarget throughout other non-North American regions Implemented a "self-serve" email model for the field and now manage over 200 users in ExactTarget
  • Brighttalk/SFDC Integration implementation Increased visibility of current contacts that are attending our webinars (live and recorded)
  • Implementing a process to automate campaigns to the leads from webinars
  • Email Marketing Increased number of impressions to over 1.5 million for three lines of business in 12 months
  • Monitored email frequency to specific target audience to abide by CAN-SPAM Laws Implemented process to handle CASL requirements with in SFDC
  • Implementing process to start lead nurturing and automated campaigns
  • Campaign/Webinar Strategy Managed over 50 webinars and 75 email campaigns for multiple lines of business
  • Reduced Webinar spend by more than 75%
  • Managed the campaign process in Salesforce.com for multiple lines of business
  • Reporting Documented emails statistics including opens, click throughs and opt outs as well as webinar registrants and attendees
  • Process Improvement Assessed; project intake process and implemented project management tool
  • Assisted with launch of the rebranding a Fortune 500 company
  • Collaborated with key stakeholders and overseen implementation of automated marketing campaigns and programs that align with business goals.
  • Established and tracked metrics, including campaign effectiveness, prospect engagement and ROI to identify success and enhancement opportunities.
  • Trained and educated peers and the sales organization about marketing automation capabilities, testing, projected results, and best practices.
  • Maintained a communication schedule to minimize list fatigue and opt-outs.
  • Implemented a process to automate SFDC reporting to assist with list fatique.
  • Worked with business marketing managers and digital marketing to plan campaign cycles, identify key milestones, and create project timelines.
  • Collaborated with Global Information Services on enhancements to SFDC to improve the intel provided to sales teams.



Campaign/Project Manager03/2011 to 09/2013
ManpowerGroup – Milwaukee, WI
  • Lead the collaboration with business and candidate marketing teams and other functional areas in planning and executing campaigns and project requests.
  • Managed webinar series and strategic marketing projects and initiatives.
  • Built cross-functional teams and constructs project plans including milestones, dependencies, and resource allocation.
  • Tracked progress, resolves issues and mitigates risks.
  • Managed project reports to share with leadership and marketing partners.
  • Facilitated integrated marketing campaigns with assigned resources and aggregated timelines and deliverables.
  • Worked in collaboration with marketing managers to implement cost-effective processes, strategies and campaigns to attract, engage and retain clients and stakeholders across all the brands by leveraging thought leadership.
  • Liaised with key internal clients on progress and obtain necessary approvals.
  • Responded to client inquiries following up on campaigns regarding certification and additional information.


Marketing Strategist01/2007 to 03/2011
Jefferson Wells – Milwaukee, WI
  • Generated revenue - ROI! Increased credibility and client awareness by developing webinar and email campaigns that included leveraging articles, newsletters and presentations.
  • Liaised between corporate and field offices - local kits, access to corporate level marketing goods at local level.
  • Managed corporate tradeshow presence globally from securing sponsorships to coordinating the booth staff and collateral.

Billing/DSO Administrator08/2004 to 12/2007
Jefferson Wells – Brookfield, WI
  • Managed Days Sales Outstanding (DSO) with clients and sales staff to ensure payments were being made by the contracted terms.
  • Completed and mailed bills, contracts, policies, invoices and checks.

Office Manager12/1996 to 07/2004
edi marketing – Milwaukee, WI

Education
Bachelor of Science: AccountingUniversity of Phoenix - Online
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Resume Overview

Companies Worked For:

  • Brady Corporation
  • ManpowerGroup
  • Jefferson Wells
  • edi marketing

School Attended

  • University of Phoenix

Job Titles Held:

  • Marketing Automation Specialist
  • Integrated Marketing Specialist
  • Campaign/Project Manager
  • Marketing Strategist
  • Billing/DSO Administrator
  • Office Manager

Degrees

  • Bachelor of Science : Accounting

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