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Marketing Automation Specialist Resume Example

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MARKETING AUTOMATION SPECIALIST
Work History
Wilsons Leather ecommerce department
Professional Summary
Experienced Online Marketing Specialist with expertise in pay per click advertising, affiliate marketing, search engine marketing programs, and product promotion. Resourceful Online Marketing Professional with [Number] years of experience developing and implementing digital marketing and advertising campaigns.
Skills
  • E-Marketing
  • Internet and E-mail Marketing 
  • Marketing Campaign Management
  • Marketing Automation Software
  • Campaign Optimization
  • HTML Coding
  • CSS3
  • Industry Trends
  • Targeting Segmentation and Optimization
  • Traffic Sources
  • Digital Marketing

Education
WEB DESIGN CERTIFICATION: December 2014
 - Minneapolis Community & Technical College - Minneapolis, MN

Bachelor of Science: Marketing Communications, December 2010
UNIVERSITY OF WISCONSIN RIVER FALLS - River Falls, Wisconsin
Marketing Communications
Work History
Marketing Automation Specialist, 01/2015 to Current
THOMSON REUTERS // OCT
  • Manage the production and execution of demand generation and customer retention marketing campaigns leveraging the marketing automation tool, Eloqua.
  • Build, test and deploy 15-30 one-off emails, forms and landing pages per week while managing multi-asset and automated campaigns.
  • Work with teams across the organization to share new ideas, best practices and learnings.
  • Build and customize segments to target customers based on subscription status, interests and preferences.
Interactive Electronic Media Specialist, 05/2015 to 10/2015
MYSTIC LAKE CASINO AND HOTEL
  • Build, design and maintain website pages for events, concerts and promotions Deploy all marketing email and text campaigns each month.
  • Maintain third party provider email and text message accounts Assist in the development and implementation of content for websites, kiosks, video displays, emails and text messages Work with various areas of Marketing to design and develop website pages, databases, and social media applications based on marketing needs Produce media files, as well as integrate work of writers and designers to produce a final layout compatible with corporate standards.
Marketing Coordinator, 06/2012 to 05/2015
AM RETAIL GROUP - WILSONS LEATHER
  • Build 20 - 30 emails per month from beginning to end using HTML, CSS & responsive design.
  • Set up and manage all transactional and automated campaigns Manage and maintain the subscriber lists and preference center using the email platform Bronto.
  • Organize the design and production of website category pages and page banners monthly using the adobe suite.
  • Set up new site promotions, tests, affiliate offers, and promotional products using the content management system MarketLive.
  • Liaison between company and freelance graphic designer and copywriter to ensure work is done according to plan and company standards, provide back up for graphic designer.
  • Create and maintain a calendar of events monthly outlining future promotions and social media opportunities using Microsoft Excel.
  • Review incoming advertising, promotional, and social media opportunities and discuss with Director of e-commerce.
  • Assist at seasonal photo shoots twice a year to execute "behind the scenes" videos and photos for social content.
  • Build and maintain relationships with bloggers for product reviews and giveaways.
  • Manage online marketing channels through partnership with outside agencies, including affiliates, display and email marketing.
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Resume Overview

Companies Worked For:

  • Wilsons Leather ecommerce department
  • THOMSON REUTERS // OCT
  • MYSTIC LAKE CASINO AND HOTEL
  • AM RETAIL GROUP - WILSONS LEATHER

School Attended

  • - Minneapolis Community & Technical College
  • UNIVERSITY OF WISCONSIN RIVER FALLS

Job Titles Held:

  • Marketing Automation Specialist
  • Interactive Electronic Media Specialist
  • Marketing Coordinator

Degrees

  • WEB DESIGN CERTIFICATION : December 2014
    Bachelor of Science : Marketing Communications , December 2010

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