Marketing and Membership Specialist Resume Example
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MARKETING AND MEMBERSHIP SPECIALIST
Summary
Proven Marketing leader with 5 years' experience in Brand Development, Digital Advertising, and Strategic Planning. Results-driven professional with advanced skills in Marketing Strategy, Content Management, and Social Media Marketing. Highly motivated to utilize cross-functional leadership skill to impact [company name] through the [job title] position.
Skills
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Professional Experience
Marketing and Membership Specialist06/2019 to 03/2020Armada Hoffler Properties, IncVirginia Beach , VA
- Increase brand recognition by streamlining marketing initiatives for copywriting, graphic design, print collateral, advertising campaigns, direct mail, video, and promotional products.
- Identified customer insights and audiences to influence and deliver a more consistent marketing strategy and competitive positioning.
- Coordinated vendor management by negotiating contracts with advertisers, printers, mail house, and graphic design/video agencies.
- Spearheaded membership campaigns by developing messaging, benefit development, and renewals to increase retention and successfully meet budget goals.
- Oversaw influencer marketing program to collaborate with LLC social media brand ambassadors, outlining key messages, and executing campaigns.
- Managed the production of materials for sponsors, programs, courses, and events by partnering with internal stakeholders.
- Developed a creative customer/community testimonial campaign by gathering and distributing impact stores, resulting in boosted sales and brand awareness.
- Orchestrated LLC program by administering photo archive, performing event photography, and ensuring optimal internal communications.
Marketing Manager11/2017 to 06/2019Schaefer CareersPhoenix , AZ
- Headed marketing operations and public relations for residential, retail, catering, and concessions business, totaling 15+ operations and $13M in revenue (University of Tennessee at Chattanooga).
- Directed overall marketing and public relations efforts for all residential, retail, catering, and concessions business, totaling over 30 operations and $25M in revenue (Florida International University).
- Formulated and executed annual meal sales campaigns by delivering oral and direct sales presentations to target groups and stakeholders.
- Managed growth and retention for residential and retail dining programs across entire university through creative sales campaigns, promotions, and customer service initiatives.
- Collaborated with national brands to facilitate on-campus operations for Chick-Fil-A, Starbucks, Einstein Bros. Bagels, Panda Express, and more.
- Led and guided marketing and communications team to execute brand programs, advertising communications, digital/online programs, event management, and internal communications.
- Created innovative market penetration strategies to promote new/existing locations, resulting in elevated sales and customer engagement.
- Implemented key process improvements for marketing/branding efforts for social media, email marketing, website, and graphic design.
- Partnered with Ronald McDonald House, Salvation Army, and Scrappy's Cupboard to implement campus-wide fundraising events for students, university leaders, and student organizations.
- Utilized sales analytics and CRM to improve marketing and sales decision making for consumer data reporting and workforce management (AEMC Analytics, Medallia, Kronos, Salesforce, Pardot).
Marketing Coordinator07/2016 to 10/2017Quad/Graphics, Inc.Denton , TX
- Revamped the development, production, and distribution of marketing materials/online sales tools to enhance sales/marketing programs.
- Executed creative corporate promotional activities via print, digital media, and networking events.
- Streamlined brand messaging by coordinating promotional and digital materials, online presence, and consumer insights and events.
- Planned and implemented company sponsored community events to grow brand awareness and strengthen relationship management through interpersonal communication skills.
- Developed and implemented high-quality social media, B2B, and B2C marketing campaigns by creating content, running/analyzing advertising promotions, and connecting with online customers.
Client Services Coordinator05/2015 to 06/2016The GarageCity , STATE
- Coordinated project management by implementing budget standards, tracking development schedules, and ensuring positive project ROI.
- Served as liaison between internal departments and clients by maintaining customer list, facilitating communications, and translating business requirements into high-level project requirements.
- Headed training and development for clients by tracking adoption metrics, maintaining written progress reports, and elevating overall customer service.
- Collaborated with internal leaders and stakeholders to deploy continuous process improvement across all levels of business.
Education
Bachelor of Arts: Communications12/2014University Of Central FloridaCity
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Resume Overview
School Attended
- University Of Central Florida
Job Titles Held:
- Marketing and Membership Specialist
- Marketing Manager
- Marketing Coordinator
- Client Services Coordinator
Degrees
- Bachelor of Arts : Communications 12/2014
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