SEARCH

Marketing and Membership Specialist Resume Example

Resume Score: 80%

Love this resume?Build Your Own Now
MARKETING AND MEMBERSHIP SPECIALIST
Summary

Proven Marketing leader with 5 years' experience in Brand Development, Digital Advertising, and Strategic Planning. Results-driven professional with advanced skills in Marketing Strategy, Content Management, and Social Media Marketing. Highly motivated to utilize cross-functional leadership skill to impact [company name] through the [job title] position.

Skills
  • Marketing Management
  • Time Management Skills
  • Content Management
  • Verbal Communication Skills
  • Advertising Campaigns
  • Marketing Analytics
  • Bilingual (English/Spanish)
  • Organizational Skills
  • Microsoft Office Suite
  • Team Leadership
Professional Experience
Marketing and Membership Specialist06/2019 to 03/2020Leadership Louisville CenterLouisville, KY
  • Increase brand recognition by streamlining marketing initiatives for copywriting, graphic design, print collateral, advertising campaigns, direct mail, video, and promotional products.
  • Identified customer insights and audiences to influence and deliver a more consistent marketing strategy and competitive positioning.
  • Coordinated vendor management by negotiating contracts with advertisers, printers, mail house, and graphic design/video agencies.
  • Spearheaded membership campaigns by developing messaging, benefit development, and renewals to increase retention and successfully meet budget goals.
  • Oversaw influencer marketing program to collaborate with LLC social media brand ambassadors, outlining key messages, and executing campaigns.
  • Managed the production of materials for sponsors, programs, courses, and events by partnering with internal stakeholders.
  • Developed a creative customer/community testimonial campaign by gathering and distributing impact stores, resulting in boosted sales and brand awareness.
  • Orchestrated LLC program by administering photo archive, performing event photography, and ensuring optimal internal communications.
Marketing Manager11/2017 to 06/2019Aramark Higher Education: University of Tennessee!Chattanooga, TN
  • Headed marketing operations and public relations for residential, retail, catering, and concessions business, totaling 15+ operations and $13M in revenue (University of Tennessee at Chattanooga).
  • Directed overall marketing and public relations efforts for all residential, retail, catering, and concessions business, totaling over 30 operations and $25M in revenue (Florida International University).
  • Formulated and executed annual meal sales campaigns by delivering oral and direct sales presentations to target groups and stakeholders.
  • Managed growth and retention for residential and retail dining programs across entire university through creative sales campaigns, promotions, and customer service initiatives.
  • Collaborated with national brands to facilitate on-campus operations for Chick-Fil-A, Starbucks, Einstein Bros. Bagels, Panda Express, and more.
  • Led and guided marketing and communications team to execute brand programs, advertising communications, digital/online programs, event management, and internal communications.
  • Created innovative market penetration strategies to promote new/existing locations, resulting in elevated sales and customer engagement.
  • Implemented key process improvements for marketing/branding efforts for social media, email marketing, website, and graphic design.
  • Partnered with Ronald McDonald House, Salvation Army, and Scrappy's Cupboard to implement campus-wide fundraising events for students, university leaders, and student organizations.
  • Utilized sales analytics and CRM to improve marketing and sales decision making for consumer data reporting and workforce management (AEMC Analytics, Medallia, Kronos, Salesforce, Pardot).
Marketing Coordinator07/2016 to 10/2017SLA ManagementOrlando, FL
  • Revamped the development, production, and distribution of marketing materials/online sales tools to enhance sales/marketing programs.
  • Executed creative corporate promotional activities via print, digital media, and networking events.
  • Streamlined brand messaging by coordinating promotional and digital materials, online presence, and consumer insights and events.
  • Planned and implemented company sponsored community events to grow brand awareness and strengthen relationship management through interpersonal communication skills.
  • Developed and implemented high-quality social media, B2B, and B2C marketing campaigns by creating content, running/analyzing advertising promotions, and connecting with online customers.
Client Services Coordinator05/2015 to 06/2016The GarageOrlando, FL
  • Coordinated project management by implementing budget standards, tracking development schedules, and ensuring positive project ROI.
  • Served as liaison between internal departments and clients by maintaining customer list, facilitating communications, and translating business requirements into high-level project requirements.
  • Headed training and development for clients by tracking adoption metrics, maintaining written progress reports, and elevating overall customer service.
  • Collaborated with internal leaders and stakeholders to deploy continuous process improvement across all levels of business.
Education
Bachelor of Arts: Communications12/2014University Of Central FloridaOrlando, FL
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Leadership Louisville Center
  • Aramark Higher Education: University of Tennessee!
  • SLA Management
  • The Garage

School Attended

  • University Of Central Florida

Job Titles Held:

  • Marketing and Membership Specialist
  • Marketing Manager
  • Marketing Coordinator
  • Client Services Coordinator

Degrees

  • Bachelor of Arts : Communications 12/2014

Similar Resumes

View All
Membership-&-Marketing-Coordinator-resume-sample

Membership & Marketing Coordinator

Chula Vista, California