lead marketing specialist resume example with 3+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Summary
Service-driven professional with [Number]-year background in [Industry] sector. Personable and reliable desiring opportunity to use [Skill] and [Skill] in busy environment. [Area of study] student pursuing [Degree] seeks internship opportunity to gain hands-on experience. Outgoing and friendly with strong motivation for success. Results-focused [Industry] professional with strength in [Skill]. Proactive leader with strengths in communication and collaboration. Proficient in leveraging [Area of expertise] and [Area of expertise] knowledge to promote [Result]. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.
Skills
Organized
Leadership
R
Microsoft Suites
Tableau
SPSS
Access
Strategic Thinking
Training
Problem Solving
Project Management
Communication
Collaborative
Self-Directed
Prioritization
Data Driven
WorkFront
Wrike
Customer Demographics Understanding
Campaign Development Experience
Copywriting Abilities
Promotions Planning Skills
Expert in [Software]
Background in [Type] Marketing
Data Collection and Analysis
Evaluation of Marketing Campaigns
Survey Design and Development
Relationship Building
Team Collaboration
Analytical Thinking
Microsoft Office Suite
Verbal and Written Communication
Developing Presentations and Reports
Consumer Buying Habits
Education and Training
Valparaiso UniversityValparaiso, IN, Expected in 05/2019 ā āBachelors Of Science in Business Administration :Marketing | Business Analytics Concentration - GPA:
Society of Women Engineers Member, 2015 - 2016
Partners Business Evaluation of Professional Skills Benchmark test: 100%
2018 PBL - State Analysis/Decision Making Exam 1st place
2017 PBL-FBLA National's Client Service: 7th Place
2017 PBL-FBLA National's Sales Presentation: 8th Place
Business Major Field Test: 157 score/64th percentile
Experience
Atcc - Lead Marketing Specialist Gaithersburg, MD, 12/2020 - Current
Launched a new account, an account types the company has never handled before which required me to create solutions and collaborate with cross functional partners to implement
Managed and used the $180,000 budget to implement various marketing tactics to build an audience for the new account leading to its rise in rank within the top Five sales spots
Generated excess revenue by establishing outside relationships to bring in customers and sales
Developed new business processes, presented the plans to senior level management, and implemented the plans across the division; resulting in a more efficient operations
Selected to join a task force to work with senior leadership to develop and implement a process for NIL.
Interfaced cross-functionally to drive consistency in branding and image.
Collaborated creatively to develop brand content, enhancing identity and engaging audience.
Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
Worked closely with senior management to implement strategic communications plans and marketing initiatives.
Collaborated with subject matter experts and other marketing team members to produce marketing materials.
Altice Usa - Marketing Specialist Newcastle, CA, 09/2019 - 12/2020
Oversaw the number one account of the companies three-billion-dollar portfolio
Created 12 data-driven customer-focused omnichannel marketing; all while ensuring compliance within branding guidelines and contracts leading to increased revenue and positive customer experiences
Reduced the silos within the company which led to a more collaborative and effective team
Monitored engaging of the direct mail, social media, and email marketing to assess tactics being used to identify areas to improve and optimize content within various channels to aid in development of future outside contracts and partnerships
One of my outside partnerships brought in $64,000
This was the highest amount brought in companywide through this partnership type
Increased an account sales rank spot from 55 to 22 in one year through my marketing efforts.
Engaged with social media followers and promoted products and events through giveaways and promotional sales.
Managed social media platforms and utilized metrics to increase engagement and campaign performance.
Created and coordinated blog content, supporting larger marketing strategy.
Gameday Graphics - Marketing & Development Intern City, STATE, 05/2017 - 08/2017
Developed a 2-year in-depth strategic business plan for the startup company focusing on the whole of the customer experience and journey
Identified trends, implemented website design choices, and created an email and social media campaign
Wrote training guides and educational packets for onboarding sales representatives
Research
Bechtel Test & Hollywood Movie Analysis | Valparaiso University | 2018
Used Tableau to analyzed movie data, focused on women involvement
Conducted research with an interdisciplinary group of students analyzing scores and profits using tableau and R by index, bars, scatter plot, and different marks such as color, tooltips, and size; plus, t-tests and other R functions.
Performed research to analyze customer behavior, purchasing habits, trends and preferences.
Advised on development of new service and product offerings to increase shares in emerging markets.
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