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Internal Marketing and Recruiting Resume Example

Resume Score: 80%

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INTERNAL MARKETING AND RECRUITING
Summary

Looking for a position where I can continue to elevate and build my experience in communications, marketing and/or advertising, so I can add value to an organization and grow within my career. Proven experience in communications/public relations, social media, influencer marketing, media relations, advertising, marketing and event planning across several industries including retail, food, manufacturing and more. Passionate about building and developing successful communication programs, fostering a culture of collaboration and delivering strong client focus.

Skills
  • Media relations expertise
  • Internal/external communication
  • Social and digital strategies
  • Influencer marketing
  • Content creation
  • Brand messaging
  • Promotional campaigns
  • Customer service-focused
  • Relationship building
  • Special event planning
  • Copy writing and copy editing
  • Photo/video editing
  • Deadline-driven
  • Exceptional writer
  • Organized and efficient
  • Storytelling and feature writing expertise
  • Project management
Experience
Internal Marketing and Recruiting / Pace Industries - Fayetteville, AR02/2019 - Current
  • Collaborated with team to set yearly marketing, communications and recruiting goals for North America's leading die casting manufacturer
  • Developed and implemented strategies to grow audience engagement, increase reach and reduce turnover for 21 facilities nationally and in Mexico
  • Grew social media presence 250% through strategic outreach and campaign initiatives
  • Performed quarterly insight analysis to track performance throughout the year
  • Curated and managed social media content (Buffer)
  • Planned and implemented social media campaigns
  • Created digital magazines and other communications across the company: https://www.flipsnack.com/paceindustries/pace-2020-benefits-electronic-magazine.html
  • Responsible for photography, video-editing and writing for all internal marketing efforts: https://www.facebook.com/PaceCareers/videos/?ref=page_internal
  • Served as consistent voice of the company
  • Promoted positive brand messaging to drive traffic to the company website
  • Managed all inquiries regarding open positions
  • Built relationships and maintained one-on-one communication with associates at plant level
  • Served as company representative at external events
Community Manager / Stone Ward Advertising - Little Rock, AR04/2018 - 02/2019
  • Grew fan base significantly for all accounts through strategic outreach and campaign initiatives
  • Managed social engagement across all platforms (Facebook, Twitter, Instagram and LinkedIn)
  • Curated and executed content (Buffer, AdBuilder and Sendible): https://www.facebook.com/sissyslogcabin
  • Negotiated with social media influencers for partnerships
  • Created blogs to highlight special promotions, events and trends: https://www.stoneward.com/blog/2018/08/5-reasons-why-your-business-should-have-a-strong-social-presence/
  • Responsible for community engagement
  • Leveraged listening via social media to gain user insights/enhance existing functionality between internal stakeholders
  • Responsible for boosting top performing posts through paid media
  • Lead publicity efforts to promote special events
  • Organized photoshoots and styled talent/product to achieve quality representation
  • Tracked and analyzed brand data for monthly reports to verify engagement success

Clients included

  • Sissy's Log Cabin (Little Rock, Pine Bluff, Jonesboro and Memphis)
  • Lee's Famous Recipe Restaurant
  • Sport Clips
  • Baptist Health (Transitioning from Sparks Health System)
  • South Central Honda
PR Intern / Mitchell Communications Group - Fayetteville, AR06/2017 - 08/2017
  • Created story and associated press releases
  • Outreach and coordination of promotions and press coverage with store managers
  • Assisted in placing media and responding to media inquiries
  • Pitched various campaigns to the media with great success
  • Walmart Back to School campaign
  • Walmart/Hasbro Transformers Tour
  • National Lipstick Day
  • Walmart Eclipse Solar Sunglasses
  • 90's Nostalgia Oreo O's and Zima Beer

Other work included:

  • Creation and development of PACE banners
  • Hawaii Flash Sale promotion
  • Assisted with the creation of Pack Shack Brand voice and guidelines
Education and Training
Ouachita Baptist University - Arkadelphia, ARBachelor of Arts: Communications and Public Speaking
  • Double major in Communications and Public Speaking
  • Emphasis: Public Relations and Advertising
  • 3.6 GPA
  • Dean's List Recipient
  • OBU Academic Scholar Award
  • Google Analytics Certified
Social Interests and Volunteerism
  • Member of the Women of EEE
  • Participated in multiple winning Tiger Tunes shows
  • Tiger Serve Day (Volunteering in the community)
  • Volunteer at the Arkadelphia Humane Society
  • Big Brother/Big Sister program at Ouachita (Children in the community)
  • Participated in the planning of the Bill and Hillary Clinton visit at the Arkansas Statehouse Convention Center
  • Played a role in planning the CARTI annual Sugar Plum Ball
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Pace Industries
  • Stone Ward Advertising
  • Mitchell Communications Group

School Attended

  • Ouachita Baptist University

Job Titles Held:

  • Internal Marketing and Recruiting
  • Community Manager
  • PR Intern

Degrees

  • Ouachita Baptist University - Arkadelphia, AR Bachelor of Arts : Communications and Public Speaking

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