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interim senior digital marketing strategy manager resume example with 16 years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Summary

I am a digital marketing and strategist specializing in lead generation through content strategy, digital campaign optimization, and marketing on digital and social media platforms.

Highlights
  • Dependable
  • Direct marketing campaigns
  • Mobile marketing
  • Excellent written and verbal communicator
  • Deadline-driven
  • Enthusiastic team player
  • Market segmentation
  • Advertising
  • Self-directed
  • Problem solving
  • Leveraging third-party analysis
  • Cross-functional team leadership
  • Decisive
  • Competitive analysis
  • Go-to-market strategy development
  • Project management
  • Creative and Innovative
Accomplishments

Developed social media strategy

Increased leads through social media engagement and marketing by %% over XXX time.

Implemented social media management software

Managed Radian 6

Experience
07/2015 to 2016 Interim Senior Digital Marketing Strategy Manager Fedex Cross Border | Memphis, TN,
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Collaborated with advertising and promotion managers to promote products and services.
  • Managed new product and content releases.
  • Promoted brand awareness through SEO optimization and attractive web design.
  • Wrote creative and engaging briefs for internal and external agencies.
  • Worked effectively in a heavily cross-functional, fast paced environment.
  • Managed, mentored and developed a team of [Number] product managers.
  • Spearheaded the creation of blogs and social media content.
  • Managed all company customer engagement campaigns.
  • Manage team of eight content coordinators, writers and social media managers
  • Oversee social media management
  • Develop digital content strategy
  • Responsible for analytics and content reporting including SEO and social media
  • Generate leads through content marketing, social media advertising and PPC
  • Lead nurturing campaigns and email communications/ lead generations.
06/2010 to 07/2015 Owner Goco Group | Washington, MA,
  • Developed digital strategies that support organization's business goals and objectives
  • Spearheaded the creation of blogs and social media content.Managed, mentored and developed a team of [Number] product managers.Produced engaging online marketing campaigns.Planned and managed budgets in excess of $100,000.
  • Communicated with designers, graphic producers, video editors and videographers to create cohesive company voice.
  • Content development including blogs, email newsletters, presentations and video
  • Led social media initiatives for hospitals and service lines
  • Managed Site Core content development for a major website migration
  • Community manager for social media platforms (Facebook, Twitter, Pinterest, Google +)
  • Blog for consumer and B to B audiences
  • Wrote e-newsletters
  • Responsible for search engine optimization, marketing and pay-per-click campaign management.
07/2010 to 2016 Co-owner/ founder Uncle Julio's | Bethesda, MD,
  • Co-founder of networking events company specializing in social media for women
  • Host Twitter parties, created branded campaigns, manage email marketing
  • Work with brands such as UPS, Google, Logitech, Zagat, Frito Lay
  • Planned and managed budgets in excess of $[Amount].Evaluated return-on-investment and profit-loss projections.Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Manage social media accounts for brands
  • Operate franchises in Chicago, New Jersey and Atlanta.
09/2008 to 2016 Writer Uncle Julio's | Fairfax, VA,
  • Features staff writer for monthly, local magazine.
  • Wrote unique text for SJ Magazine, including general and branded content.
01/2010 to 06/2010 Manager Jack Henry & Associates Inc. | Shawnee Mission, KS,
  • Developed strategy and implemented first social media marketing initiatives.
  • Content manager for Virtua.org, VirtuaWoman.org and VirtuaBaby.org.
  • Produced presentations for senior leadership and internal communications
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.
  • Led a cross-functional team through the product development lifecycle and strategic planning functions for a new release of [Type] product, generating over [$] in sales.
2008 to 01/2010 Manager Crain Communications | Cleveland, OH,
  • Editor and writer for award-winning publications, The Virtua Voice and HealthSavvy.
  • Managed freelance and staff writers.
  • Developed and managed internal communications, events and campaigns.
  • Managed internal web-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices.Conducted market research to rationalize category and segment opportunities.
04/2006 to 2008 Senior Marketing Specialist Walt Disney Co. | Austin, TX,
  • Editor and writer for award-winning internal publication, The Virtua Voice.
  • Developed and managed external and internal communications.
  • Produced annual employee and patient satisfaction videos.
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
09/2005 to 05/2006 Marketing Specialist Walt Disney Co. | Bellevue, WA,
  • Produced marketing and patient education materials.
  • Wrote and produced monthly e-newsletters and service line newsletters.
09/2003 to 08/2005 Writer/Producer WTXF Fox 29 | City, STATE,
  • Wrote, produced and edited promotional campaigns for television and the web.
  • Collaborated with designers, photojournalists and reporters for promotional content.
  • Supervised a team of [Number] editors, associate producers and production assistants on a wide range of projects.
  • Coordinated post-production for [Number] different shows per [Time period].
  • Set up equipment for broadcasts and promotions at station remotes.Wrote and produced short-form content, sizzle reels and image spots.Wrote, produced and cut concepts and spots for show launches, current shows and advertiser-sponsored campaigns.Led concept development, graphics, storytelling and delivery of segment ideas.Collaborated with team leadership and other key stakeholders on key editing and production decisions.
2000 to 09/2003 Associate Producer QVC Inc | City, STATE,
  • Wrote, produced and directed promotional campaigns for brands.
  • Collaborated with videographers, editors, designers and talent for production.
  • Collaborated with team leadership and other key stakeholders on key editing and production decisions.Produced [Number] television and digital news segments each [Time period].Led concept development, graphics, storytelling and delivery of segment ideas.Wrote, produced and cut concepts and spots for show launches, current shows and advertiser-sponsored campaigns.
Education
Expected in May 2000 to to Bachelor of Science | Telecommunications and Speech Kutztown University, Kutztown , PA GPA: Cum Laude

Cum Laude

Skills

Photoshop * Video editing software including AVID, Final Cut Pro and Apple iMovie * Content development and strategy * Content management systems including Blogger, Sitecore and Wordpress * Copywriting and editing * Email campaigns * Google analytics * Apple/Mac platforms and applications * Microsoft Office Suite * SEO * PPC campaigns * SalesForce * Radian 6 and other social media Listening tools * Social media platforms and engagement consoles * Video content development including scriptwriting and storyboarding *

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Resume Overview

School Attended

  • Kutztown University

Job Titles Held:

  • Interim Senior Digital Marketing Strategy Manager
  • Owner
  • Co-owner/ founder
  • Writer
  • Manager
  • Manager
  • Senior Marketing Specialist
  • Marketing Specialist
  • Writer/Producer
  • Associate Producer

Degrees

  • Bachelor of Science

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