Integrated Marketing Specialist Resume Example
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INTEGRATED MARKETING SPECIALIST
Objective
To enter the Graduate Certificate in Strategic Communication program in order to pursue a higher level of education and knowledge to become a more highly developed young professional.
Professional Summary
Strategic Marketing and Communications Specialist with a firm grasp of corporate messaging and branding. Possesses a strong work ethic, as well as exceptional writing, editing and design skills.
Skills
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Work History
Integrated Marketing Specialist , 01/2017 to Current
Company Name – City, State
Company Name – City, State
- Responsible for developing social media content, along with managing online brand reputation.
- Manages online company store and maintains and documents marketing materials and promotional items.
- Designs marketing material handouts for both agents and customers.
- Assists with media relations, catastrophe response and crisis communications.
- Creates and implements external and internal communications strategies for key company initiatives such as Carina system migration.
- Provides feedback to all departments on brand consistency in outbound communications.
- Drafts and manages print, online and social media communications designed to promote company brand image and values.
Public Relations Specialist , 02/2016 to 06/2016
Company Name – City, State
Company Name – City, State
- Drafted engaging, accurate and effective press releases.
- Developed and managed communications strategies, plans and budgets.
- Oversaw and adhered to the communications department budget.
- Pioneered and executed Feniex's participation in 6 national trade shows to include FDIC and Police Fleet Expo.
- Wrote blog and press releases related to police and fire topics in the emergency vehicle lighting industry.
- Designed marketing materials and product catalog using Indesign and Photoshop.
Marketing Intern, 01/2015 to 05/2015
Company Name – City, State
Company Name – City, State
- Developed marketing creatives for distribution to the community.
- Produced press releases about news and events.
- Spearheaded social media accounts and social media campaigns.
- Assisted with administrative duties at the front desk.
Personal Assistant/Secretary , 11/2012 to 02/2015
Company Name – City, State
Company Name – City, State
- Coordinated events and worked on ad hoc projects.
- Designed and ordered business promotional items.
- Maintained appropriate filing of personal and professional documentation.
- Managed and reviewed filing and office systems.
- Ordered and distributed office supplies while adhering to a fixed office budget.
- Designed public billboard for Village Key and Alarm.
- Created brochures for public distribution for VKA.
- Assisted with childcare and household duties.
Ancient City Stories Marketing Intern, 08/2013 to 08/2014
Company Name – City, State
Company Name – City, State
- Proofed scripts and final video versions for tv premieres.
- Generated social media posts to gain online followers and video subscribers.
- Supervised video editing for Ancient City Stories segments.
Education
Bachelor of Arts: Strategic Communication, 2015
Flagler College - City, State
Flagler College - City, State
- 3.7 GPA
Public Relations Student Society of America
President
- Led PRSSA members in developing integrated marketing communication plans to raise funds for the local cancer foundation.
- Coordinated fundraising events with Driv Fitness, a local cross-fit business, raising nearly $4,000.
- Scheduled and led weekly meetings with PRSSA members.
- Organized and planned weeklong event, Communication Week, for the Flagler College Communication Department.
Key Projects
Account Executive/ Project Manager
- Integrated Marketing Communication Campaign that focuses on bicycle safety for Flagler College.
Honors/Awards
- Department of Communication Academic Achievement Award
- Who's Who Among Students
- National Communication Honor Society - Lambda Pi Eta
- Dean's List
- President's List
Memberships
- Young Professionals Group (Daytona Beach)
- American Advertising Federation Daytona Beach
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- Word choice
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Resume Overview
School Attended
- Flagler College
Job Titles Held:
- Integrated Marketing Specialist
- Public Relations Specialist
- Marketing Intern
- Personal Assistant/Secretary
- Ancient City Stories Marketing Intern
Degrees
- Bachelor of Arts : Strategic Communication , 2015
